2018 Dealership of the Year Video Series

DOY 2018 Logo

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This year marks the 12th anniversary of Rural Lifestyle Dealer’s Dealership of the Year program where the “best of the best” are recognized for their excellence. Ranchland Tractor & ATV of Saucier, Miss., is recognized as the single-store recipient. Sherwood Tractor of Rosebud, Ark., is recognized as the multi-store recipient.

The nominations were judged by an expert panel using a point system to weigh financial performance along with other factors, including community involvement, training, succession planning and more. According to the judges, the 2018 group of nominees was extremely strong.

Learn more — from the dealers themselves — how they are achieving excellence.

This 33-part 2018 Rural Lifestyle Dealer Dealership of the Year video series sponsored by Basic Software Systems. Since 1979, Basic Software Systems has remained steadfast in the quality of the product we deliver and integrity of the service we believe in. To find a complete package without compromising your business needs and requirements can be a challenge. With the numerous vendor choices available, finding the one that works for your dealership can seem complex.

Class of 2018:

Ranchland Tractor & ATV of Saucier, Miss., 2018 Dealership of the Year, Single-Store Recipient

Sherwood Tractor of Rosebud, Ark., 2018 Dealer of the Year, Multi-Store Recipient

SHERWOOD TRACTOR

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Taking a Chance with a Growing Business

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Building Upon an Established Family Name

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Preparing for Succession

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Serving Customers through Digital Solutions

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Dealership Branding in TV Commercials

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Setting a Digital Marketing Budget

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Reviewing Analytics & Adjusting Tactics

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Using ‘Wild Card’ Keywords in Online Ads

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Why it’s Important to Limit Changes to Google Ads

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Setting Up an Online Parts Store

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Creating Organic Content for Facebook

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Creating a Good Website Experience

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Defining What Customer Service Means

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Being Efficient in the Shop

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Striving to be the Best

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RANCHLAND TRACTOR & ATV

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Starting a New Career as a Dealership Owner

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Adding Equipment Brands & Making Improvements

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Focusing on Dealership Management

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Streamlining Management Processes

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Building Profitability in the Parts Department

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Big Valley Tractor: Watching Key Performance Metrics & Technology

 

Building Profitability in the Service Department

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Creating a Positive Dealership Culture

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Driving Sales with Marketing Campaigns

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Achieving Strong Margins

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Planning Succession

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Contributing to the Community

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Doubling in Size

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General Manager’s Contributions to Success

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Management Team Stays Connected with Customers

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Bringing in Outside Experience

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General Manager & Owner Supporting Each Other

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Achieving 5-Year Goals

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<< Back to Dealership of the Year Video Archive

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