Evaluating the Health of the Dealership: Top Metrics to Monitor

Ryan Johnson, store manager of the Kamloops, B.C., location of PrairieCoast Equipment, shares the top two metrics he pays attention to to evaluate the health of the dealership. The first is marketshare and the second is customer experience through follow-up surveys.

PriarieCoast Equipment, a 9-location dealership with a rural lifestyle equipment-focused store in Kamloops, British Columbia, earned top honors as the 2015 Rural Lifestyle Dealer Dealership of the Year in the Multi-Store category.

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Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf was managing editor of Rural Lifestyle Dealer. Prior to that, she was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com

Kim Schmidt

Kim Schmidt is the Executive Editor of Rural Lifestyle Dealer and Farm Equipment and the host of Ag Equipment Intelligence’s On The Record. An award-winning writer, she worked 7 years in business-to-business trade media before joining Farm Equipment in 2012. She is a journalism graduate of Marquette University.

Contact: kschmidt@lessitermedia.com

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Evaluating the Health of the Dealership: Top Metrics to Monitor

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Lynn Marcinkowski Woolf

Kim Schmidt