Leveraging a New Customer Relationship Management System

Ryan Johnson, store manager of the Kamloops, B.C., location of PrairieCoast Equipment, shares that the dealership's database includes about 75,000 customers and of those, about 10,000 are key accounts. A powerful CRM program from CDK Global has helped them to segment their customer base to better serve all customers.

PriarieCoast Equipment, a 9-location dealership with a rural lifestyle equipment-focused store in Kamloops, British Columbia, earned top honors as the 2015 Rural Lifestyle Dealer Dealership of the Year in the Multi-Store category.

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Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf was managing editor of Rural Lifestyle Dealer. Prior to that, she was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com

Kim Schmidt

Kim Schmidt is the Executive Editor of Rural Lifestyle Dealer and Farm Equipment and the host of Ag Equipment Intelligence’s On The Record. An award-winning writer, she worked 7 years in business-to-business trade media before joining Farm Equipment in 2012. She is a journalism graduate of Marquette University.

Contact: kschmidt@lessitermedia.com

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Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

Leveraging a New Customer Relationship Management System

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Lynn Marcinkowski Woolf

Kim Schmidt