Articles by Jaime Elftman

Looking Back at 'What Rural Lifestylers Want From You'

By Jaime Elftman posted on January 25, 2016 | Posted in Rural Lifestyle Market

Over the years, we’ve talked to many rural lifestylers about their operations and equipment needs. In this article look back at some of the more memorable takeaways dealers should keep in mind when serving rural customers today.

Understanding Rural Lifestylers

By Jaime Elftman posted on January 25, 2016 | Posted in Dealership Marketing

Rural Lifestyle Dealer’s long-standing series helps dealers better understand how rural lifestylers live and work, so they can recommend equipment that makes their lives easier and better.

What Rural Lifestylers Want from You

10 Years of Understanding Rural Lifestyle Customers

Here are the stand-out stories and best takeaways from our long-standing series that helps dealers better understand their customers.

By Jaime Elftman posted on January 25, 2016 | Posted in Rural Lifestyle Market

Knowing your customers allows you to become more than salespeople and develop into a solution provider for them. You need to know their needs, help them find the equipment to satisfy those needs and follow up with service and parts to keep them working on and enjoying their properties day in and day out. By doing that, you can earn loyal customers.

PrairieLand Partners Rallies Community Support

The annual ‘Gator Rally’ event raises money for local charities, builds relationships with area businesses and builds new employee leaders.

By Jaime Elftman posted on November 2, 2015 | Posted in Event Coverage

For the past 3 years, PrairieLand Partners’ Emporia, Kan., location has led hundreds of participants through the scenic Flint Hills riding on Gator utility vehicles as part of a charity fundraiser.

Two Rural Lifestyle Dealerships Selected as Quarterfinalists in Small Business Award Program

Dealers say participating in award programs not only brings recognition, but strengthens the bond between the dealer, the manufacturer and customers.

By Jaime Elftman posted on April 20, 2015 | Posted in Best Practices

Dealers say participating in award programs not only brings recognition, but strengthens the bond between the dealer, the manufacturer and customers.

Dealer Profile: REK Equipment

From Used to New: Filling the Gap

REK Equipment is building a strong customer base and a new facility thanks to the success of unique service programs and a diverse product offering.

By Jaime Elftman posted on January 15, 2015 | Posted in Best Practices

REK Equipment is building a strong customer base and a new facility thanks to the success of unique service programs and a diverse product offering.

Innovations in Technology Drive Manufacturer Investments in 'Green' Equipment

By Jaime Elftman posted on September 8, 2014 | Posted in Product Innovations

With increasingly efficient technology and demand driving introductions, major manufacturers like STIHL, Kohler and CORE Outdoor Power have begun manufacturing innovative environmentally friendly or "green" outdoor power equipment. Some manufacturers are making gasoline engines more fuel-efficient and offering propane-fueled versions, while others are creating battery-powered outdoor power equipment with comparable performance to gasoline models.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.