Web Exclusive Article Archive

Ethics: You Still Out There?
Lots going on these days. Weather challenges, rapidly advancing technologies, crazy markets, uncertainty on government programs and another year-end buying rush, to name a few. But just as critical as these things are to your operation, we, as a business magazine, also find an obligation to cover other management issues from time to time.

When a Loaner is a Bad Idea
S&H Farm Supply learned some valuable lessons about the commercial mowing business in its first year of fully supporting that market.

Supporting the Commercial Cutter
Thanks in part to the number of large corporations based in Springfield, Mo., the region is a strong market for the commercial cutting business.

What Social Media Is and Is It Right For Your Dealership?
There's no ignoring the impact social media is having on today's business. How can you make it work for you?

A Countryside in Transition
The farming needs of Brit and Fleming Pfann might seem a little unusual, but they’re actually part of a growing trend of niche farming taking hold in the heart of North Carolina.

Cleaning Up The Gulf: A Lesson for Salesmen
As tar balls began washing up on the picturesque beaches last spring after the Gulf Oil Spill in Louisiana, the pride residents felt about the region’s most valuable natural resource turned to concern.

Kingline Equipment Opening Second Store
With Kingline Equipment establishing itself in its trade area, Todd and Summer King are taking on another challenge — a second location.

Loader Safety Tips From Kubota
Learn some of the most basic, but some of the most important rules in safety when using a loader.

Loader and Attachment Hand-Off Checklist
Here's a handy check-off list for the representative and purchaser.

McCormick USA's New CEO:
'We're Aiming To Be A Better Tractor Company'
Retooling the company founded by Cyrus McCormick in 1831 is going to take more than building great tractors. It needs to take a new look at how it works with its dealers.

Special Report: Mahindra National Dealer Meeting

Industry Q&A: Efforts to Reach Rural Lifestyle CustomersRural Lifestyle Dealer asked readers if their dealership is increasing advertising and promotion efforts to reach rural lifestyle customers, in spite of the current economic doldrums. (10-13-2009)

Chain Saw Safety: A Hand-Off Checklist for Dealerships

Industry Q&A: Interest in 'Green' Products
Rural Lifestyle Dealer asked readers how much interest they're seeing in "green products," such as lawn mowers that use alternative power sources. (07-14-2009)

How Dealers Will Stimulate Rural Lifestyle Sales in 2008
Dealers continue to rely most heavily on newspaper advertising as their main marketing tool, but the Internet is gaining momentum for reaching new customers. (04-11-2008)

- RLD's Series on Selling Shortlines -

Changing Markets: Where the Money Is, Where It's Going
Market diversity is becoming the name of the game for more and more equipment dealers. (07-15-2007)

Dealers are 'Sold' on Shortlines
Innovation and speed to market give shortline equipment the edge in meeting the changing demands of the professional grower and emerging markets. (07-15-2007)

How Dealers Add Shortlines
Customer requests may initiate consideration for bringing on a new shortline, but the boss will decide what's best for his store. (07-15-2007)

Profitably Selling Specialty Products Requires a Product 'Champion'
Ag machinery is changing, so is the type of people needed to sell and service it. (07-15-2007)

Selling Shortlines Requires A Champion
Despite the challenges, dealers say carrying a variety of lines is part of their strategy to best serve their customers and improve profitability. (07-15-2007)

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