Feature Article Archive

Special Report: Mahindra National Dealer Meeting

Industry Q&A: Efforts to Reach Rural Lifestyle Customers

Rural Lifestyle Dealer asked readers if their dealership is increasing advertising and promotion efforts to reach rural lifestyle customers, in spite of the current economic doldrums. (10-13-2009)

Chain Saw Safety: A Hand-Off Checklist for Dealerships

Industry Q&A: Interest in 'Green' Products
Rural Lifestyle Dealer asked readers how much interest they're seeing in "green products," such as lawn mowers that use alternative power sources. (07-14-2009)

How Dealers Will Stimulate Rural Lifestyle Sales in 2008
Dealers continue to rely most heavily on newspaper advertising as their main marketing tool, but the Internet is gaining momentum for reaching new customers. (04-11-2008)

- RLD's Series on Selling Shortlines -

Changing Markets: Where the Money Is, Where It's Going
Market diversity is becoming the name of the game for more and more equipment dealers. (07-15-2007)

Dealers are 'Sold' on Shortlines
Innovation and speed to market give shortline equipment the edge in meeting the changing demands of the professional grower and emerging markets. (07-15-2007)

How Dealers Add Shortlines
Customer requests may initiate consideration for bringing on a new shortline, but the boss will decide what's best for his store. (07-15-2007)

Profitably Selling Specialty Products Requires a Product 'Champion'
Ag machinery is changing, so is the type of people needed to sell and service it. (07-15-2007)

Selling Shortlines Requires A Champion
Despite the challenges, dealers say carrying a variety of lines is part of their strategy to best serve their customers and improve profitability. (07-15-2007)

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