In the Field:
What a Difference!

Dealership of the Year:
S&H Farm Supply
In a changing region, a long-time farm equipment dealership embraces the rural lifestyle.
+ Dealership of the Year Video Series
+ Sidebar: To Price or Not to Price

Perspectives on the Rural Lifestyle Market: Hand-held Outdoor Power Equipment
- Aggressive Growth Plans with Tim Hawkins of Tanaka
- The New Guys are Ready to Grow with Lee Richey of Emak
- Continues Growth is the Goal with Jeff Dewosky of Husqvarna
- Focused on the Servicing Dealer with Peter Burton of Stihl

What Rural Lifestylers Want From You
Beef: It's a Hobby & a Job
The respect and good service one couple gets from their dealership is enough to win nearly all of their equipment business.

Service Tops Lawn Care Company's Needs
With razor thin margins and tight schedules, lawn care businesses demand fast turnaround on service and repairs.

How to 'Localize' Your Web Site & Improve Your SEO
There are several no-cost or low-cost ways to improve your web site's SEO ranking and make it easier for customers to find you.

How-To-Sell Series
Selling 'Peace of Mind'
Thanks to severe weather and an aging power grid, generators can provide additional sales any time of the year.
+ Sidebar: Factory Training Connects Watts to Horsepower

Marketing Matters
Pay Attention to CSAs ASAP
Expansion of Community Supported Agriculture (CSA) farms provide dealerships with expanded opportunities for growth alongside these new local businesses.

PLUS:
WEB EXCLUSIVE CONTENT

*** When a Loaner is a Bad Idea ***

*** Supporting the Commercial Cutter ***

You can also learn more about the dozens of products featured in the issue here.