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Lessiter Publications Adds Corporate Director of Audience Development
BROOKFIELD, Wis. (March 31, 2010) — Lessiter Publications, Inc., Brookfield, Wis., (publishers of Farm Equipment and Rural Lifestyle Dealer) has announced that Patrick Sharpe has joined the firm in a newly-created position of Corporate Director of Audience Development.
In this new position, Sharpe will have corporate responsibility for the firm’s
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Patrick Sharpepaid-subscription and conference attendee development, including management oversight of the firm’s marketing, data and customer service departments. He will also serve on the company’s executive management team.
Sharpe brings 30-plus years of experience in paid subscription and event audience development, starting at Reiman Publications and including experience at the Saturday Evening Post, Consumers Digest, Old Farmer’s Almanac and Yankee Magazine.
Prior to joining Lessiter Publications, he was a marketing and business development executive at Referee Magazine and the National Association of Sports Officials, Racine, Wis.
“This new position demonstrates our long-held commitment to the paid-content model in our niche-title properties, and delivering the high-quality audience to advertising supporters and conference sponsors,” says Mike Lessiter, president. “Patrick brings a wealth experience that is ideally suited to position our fast-growing company for additional growth opportunities.”
Lessiter Publications, Inc., was founded by Frank and Pam Lessiter in 1981. Today, the multi-media company consists of 10 publications, 5 opt-in e-mail newsletters, 6 web sites and 2 international conferences.
