Massey Ferguson Launches Web Site to Help Rural Lifestylers with Tractor Purchases

DULUTH, Ga. — Today's rural property owners are much like yesterday's pioneers - fiercely independent and connected to their land.

In a recent Market Directions survey, more than 80% of rural property owners said they do outdoor tasks on their acreage themselves most of the time. But, they often need a tractor to help complete these tasks. For the first-time tractor buyer, the process of choosing the right tractor is often daunting.

To that end, Massey Ferguson has created TractorAdvisor.com for the "do-it yourself" rural lifestyler. This easy-to-use website is a one-stop source for consumers to learn about tractors, and based on their specific jobs and property type, find their perfect sub-compact, compact or economical utility tractor under 65 horsepower.

TractorAdvisor.com features "Find Your Tractor Match," an exciting tool that guides visitors through a series of simple questions about the jobs they want to tackle on their property. The answers are matched to the specific Massey Ferguson tractors and attachments needed to get those jobs done best.

The web site helps prepare the soon-to be tractor owner to visit a local dealer. The results of your research on TractorAdvisor.com can be printed or emailed to use as a base for discussion.

"In these uncertain times, many consumers are empowering themselves to take on the many challenges related to their property," said Doug Griffin, VP North America Marketing for AGCO. "We know that farmers and rural property owners feel great pride being connected to the land, and we share that passion.

"The anticipation and exhilaration of driving a tractor, and the economic benefit of doing tasks themselves is a strong incentive to owning one. It is our responsibility to ensure that customers get the right product that provides exceptional value over time. TractorAdvisor.com is the one stop-shop that enables Massey Ferguson perspective and actual customers to conduct that important research."

TractorAdvisor.com puts users directly into a rural landscape and is full of valuable information that's key to gaining familiarity with tractors. In the Tractors101 section, consumers can learn tractor terminology and get to know the tractor platform and controls. Handy checklists are available with the top questions to ask when buying a tractor. A printable tractor test-drive checklist is a resource that tractor buyers can use to set their priorities and rank the models they test-drive for easy comparison.

The site also features a dealer locator, as well as links to tractor-owner community forums and product reviews, and the relationship with tractoradvisor.com doesn't end with a tractor purchase as the site also provides maintenance tips and how to guides for common jobs around the acreage and small farm.

Whether one's roots are from the farm or the city, tractoradvisor.com is an effective learning tool for those looking for their first tractor, and it is a solid resource to help existing tractor owners to get the most out of their tractor purchase.

For the rural property owner, a tractor is an investment that delivers real value, useful for mowing and mulching, tilling, hauling, driveway maintenance, stump removal, snow clearing and more. A tractor is vital for those with animals, livestock and larger acreages as well.

Selecting the proper tractor for both immediate and long-term needs is essential to not only getting the most value out of the tractor, but critical to ensuring you have the right tractor to give you the most enjoyment in doing the work.

For more information about finding and getting the most from your compact tractor, contact your local Massey Ferguson dealer, or for more information on Massey Ferguson visit www.masseyferguson.com or www.tractoradvisor.com.

Posted August 5, 2009

Share this page: