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JASPER, Ind. (Sept. 24, 2010) — Stens is expanding its executive leadership team to support current staffing needs and future growth opportunities.

Dan Heeren has been named vice president of sales and marketing. Dan has over 20 years experience in the hardware and retail markets. In his new role with Stens, Dan will be responsible for providing strategic direction to the Stens leadership team to grow the Stens brand and product sales.

Kevin Mair has been appointed vice president of operations and supply chain management. Kevin previously worked in the construction and home improvement industry and has a proven history of improving efficiencies and productivity as well as driving lean initiatives.

In addition, Paul Hedinger has been named senior product manager. Paul has over 18 years of engineering experience, and has held various managerial roles in the engineering field through his career. In his new role, Paul will be working with vendors and Stens staff to set the direction and priorities of the product team.

Stens supplies replacement parts and accessories to more than 50,000 customers worldwide through its U.S. and International distribution network and is a respected member of the Outdoor Power Equipment Aftermarket Association. Stens is a subsidiary of Ariens Company, a manufacturer of premier lawn and garden equipment.