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What Rural Lifestyles Want From You!
Mike and
Maryann Meeks
Now on his second rural homestead, this retired exec explains how equipment dealers can ‘make hay’ with customers just like him. (Summer 2011)
Brit and Fleming Pfann
A thriving goat dairy and bed-and-breakfast with the help of reliable dealers who do the little things right. (10-18-10)
Ken Kozminski
An equipment dealer helped printing executive Ken Kozminski acquire the equipment — and the confidence — he needed to enjoy his passion for hunting and the outdoors. (7-13-10)
Walter and Rhonda Shealy
The dealer that took care of Walter Shealy when he was a "part-time" farmer will be his dealer as he turns a sideline into his full-time career. (4-13-10)
Ken and Doris Bray
This retired couple explains the unique equipment needs of vineyard operators. (10-22-09)
Dan and Robin Olson
Both widowed way too early, a mutual love of horses eventually brought horse owners Dan and Robin Olson together for another chance at happiness. (10-24-2008)
George Dearborn and Bob Garner
This 'tale of two customers' reveals the drawbacks of cookie-cutter sales approaches, since no two rural lifestyle buyers walking through your front door may ever be alike. (04-11-2008)
Joe and Mary Niebler
Joe and Mary Niebler are proud of their seven-acre suburban "farmstead. (10-22-2007)






