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      <title>Rural Lifestyle Dealer</title>
      <link>http://www.rurallifestyledealer.com/</link>
      <description>The latest news from Rural Lifestyle Dealer, http://www.rurallifestyledealer.com.</description>
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         <title>Web Exclusive: Cleaning Up The Gulf: A Lesson for Salesmen</title>
         <link>http://www.rurallifestyledealer.com/pages/Web-Exclusive-Cleaning-Up-The-Gulf-A-Lesson-for-Salesmen.php</link>
         <description></description>
         <pubDate>Sat, 04 Feb 2012 16:17:22 -0600</pubDate>
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         <title>Marketing Matters: Cracking the Marketing Code</title>
         <link>http://www.rurallifestyledealer.com/pages/Marketing-Matters-Cracking-the-Marketing-Code.php</link>
         <description>Understanding what makes your rural lifestyler customers tick will lead you to an up-tick in equipment and attachment sales</description>
         <pubDate>Sat, 04 Feb 2012 16:16:07 -0600</pubDate>
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         <title>Indusry News - Mahindra USA Unveils Mahindra Max Sub Compact at National Dealer Meeting</title>
         <link>http://www.rurallifestyledealer.com/pages/Indusry-News---Mahindra-USA-Unveils-Mahindra-Max-Sub-Compact-at-National-Dealer-Meeting.php</link>
         <description>Mahindra USA Unveils Mahindra Max Sub Compact at National Dealer Meeting</description>
         <pubDate>Sat, 04 Feb 2012 16:15:37 -0600</pubDate>
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         <title>Industry News: Archives February 2012</title>
         <link>http://www.rurallifestyledealer.com/pages/Industry-News-Archives-February-2012.php</link>
         <description>Industry News: Archives February 2012</description>
         <pubDate>Thu, 02 Feb 2012 20:11:30 -0600</pubDate>
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         <title>Industry News - Kawasaki Rolls Engine Number Seven Million Off Maryville Production Line</title>
         <link>http://www.rurallifestyledealer.com/pages/Industry-News---Kawasaki-Rolls-Engine-Number-Seven-Million-Off-Maryville-Production-Line.php</link>
         <description>Kawasaki Rolls Engine Number Seven Million Off Maryville Production Line </description>
         <pubDate>Thu, 02 Feb 2012 20:07:56 -0600</pubDate>
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         <title>Industry News: Top 10 Features &amp; News Items on RLD.com during January 2012</title>
         <link>http://www.rurallifestyledealer.com/pages/Industry-News-Top-10-Features-&amp;-News-Items-on-RLDcom-during-January-2012.php</link>
         <description>Top 10 Features &amp; News Items on RLD.com during January 2012</description>
         <pubDate>Thu, 02 Feb 2012 17:11:13 -0600</pubDate>
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         <title>Advertise</title>
         <link>http://www.rurallifestyledealer.com/pages/Advertise.php</link>
         <description>The most successful and efficient path to gaining market share in the agriculture industry is through an informed, motivated network of dealers. This is particularly true of the rural lifestyle, hobby farmer and large property owner market.</description>
         <pubDate>Thu, 02 Feb 2012 14:47:13 -0600</pubDate>
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         <title>Industry News: Archives January 2012</title>
         <link>http://www.rurallifestyledealer.com/pages/Industry-News-Archives-January-2012.php</link>
         <description>Industry News: Archives January 2012</description>
         <pubDate>Thu, 02 Feb 2012 08:34:45 -0600</pubDate>
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         <title>Industry News: Mahindra Tractor Sales Slip in January, But Annual Sales Up Overall</title>
         <link>http://www.rurallifestyledealer.com/pages/Industry-News-Mahindra-Tractor-Sales-Slip-in-January,-But-Annual-Sales-Up-Overall.php</link>
         <description>Mahindra &amp; Mahindra&#039;s Farm Equipment Sector reports that domestic sales in January 2012 stood at 17,950 units vs. 19,430 units during January 2011</description>
         <pubDate>Wed, 01 Feb 2012 11:15:48 -0600</pubDate>
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         <title>Industry News: Ontario Dealer Ag Nor Ltd Joins Green Tractors</title>
         <link>http://www.rurallifestyledealer.com/pages/Industry-News-Ontario-Dealer-Ag-Nor-Ltd-Joins-Green-Tractors.php</link>
         <description>John Deere dealer, Ag Nor, located in Earlton, Ontario, has joined the Central Ontario John Deere dealer group Green Tractors Inc. Ag Nor is the sixth location for Green Tractors.</description>
         <pubDate>Wed, 01 Feb 2012 11:15:20 -0600</pubDate>
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         <title>Industry News: Manitou, Yanmar Announce Key Strategic Alliance</title>
         <link>http://www.rurallifestyledealer.com/pages/Industry-News-Manitou,-Yanmar-Announce-Key-Strategic-Alliance.php</link>
         <description>As part of the alliance, Manitou announces that it will launch a line of compact excavators manufactured by Yanmar, under the Gehl and Mustang brands for the North American sales region.</description>
         <pubDate>Tue, 31 Jan 2012 13:40:45 -0600</pubDate>
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         <title>Industry News - CNH Full Year 2011 Revenue Increases 25%; Operating Profit up 65%</title>
         <link>http://www.rurallifestyledealer.com/pages/Industry-News---CNH-Full-Year-2011-Revenue-Increases-25;-Operating-Profit-up-65.php</link>
         <description>CNH Global N.V. (NYSE: CNH) today announced financial results for the year ended December 31, 2011. For the year, net sales increased 25% (22% on a constant currency basis) to $18.1 billion as agricultural equipment markets continue to perform well across the Group&#039;s geographical portfolio, and as a result of the continued recovery in the construction equipment market segment. </description>
         <pubDate>Tue, 31 Jan 2012 11:15:26 -0600</pubDate>
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         <title>Industry News: Vermont Deere Dealers Merge to form Mountain View Equipment</title>
         <link>http://www.rurallifestyledealer.com/pages/Industry-News-Vermont-Deere-Dealers-Merge-to-form-Mountain-View-Equipment.php</link>
         <description>The recent merger of two John Deere dealerships into one not only makes perfect sense, but offers customers the expertise of Mike Hendy, Judy Austin, Scott Bair, Andy Giroux, and the staff. Both businesses will be  under the new name  Mountain View Equipment LLC. </description>
         <pubDate>Tue, 31 Jan 2012 09:43:58 -0600</pubDate>
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         <title>From the Desk of Chad Elmore: January 31, 2012</title>
         <link>http://www.rurallifestyledealer.com/pages/Spre/From-the-Desk-of-Chad-Elmore-January-31,-2012.php</link>
         <description>The largest retailer in the U.S. rural lifestyle market operates more than 1,085 stores in 44 states.</description>
         <pubDate>Mon, 30 Jan 2012 17:21:02 -0600</pubDate>
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         <title>Communicating with Customers: Do You Know Your Customers? January 31, 2012</title>
         <link>http://www.rurallifestyledealer.com/pages/Spre/Communicating-with-Customers-Do-You-Know-Your-Customers-January-31,-2012.php</link>
         <description>Communication from your dealership is just static if you’re not sharing information your customers need. Knowing what they need starts with knowing who they are. The tool to get you there: A current, comprehensive customer database. </description>
         <pubDate>Mon, 30 Jan 2012 17:20:50 -0600</pubDate>
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         <title>Industry News: OPEI Announces Requirements for OPE Manufacturers to Comply with Canadian Recycling Regulations</title>
         <link>http://www.rurallifestyledealer.com/pages/Spre/Industry-News-OPEI-Announces-Requirements-for-OPE-Manufacturers-to-Comply-with-Canadian-Recycling-Regulations.php</link>
         <description>Industry News: OPEI Announces Requirements for OPE Manufacturers to Comply with Canadian Recycling Regulations</description>
         <pubDate>Mon, 30 Jan 2012 17:20:46 -0600</pubDate>
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         <title>Featured Product: Spearhead Twiga Flex Boom Mower: January 31, 2012</title>
         <link>http://www.rurallifestyledealer.com/pages/Spre/Featured-Product-Spearhead-Twiga-Flex-Boom-Mower-January-31,-2012.php</link>
         <description>Spearhead Machinery Ltd. will be launching a number of new products this year, including the Spearhead Twiga Flex boom mower series.</description>
         <pubDate>Mon, 30 Jan 2012 17:20:42 -0600</pubDate>
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         <title>Industry News: Briggs &amp; Stratton to Consolidate Factories</title>
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         <description>Briggs &amp; Stratton announced today that it will move existing manufacturing from its Newbern, Tenn. facility to its McDonough, Ga. facility.</description>
         <pubDate>Mon, 30 Jan 2012 17:20:37 -0600</pubDate>
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         <title>Bush Hog ZT Mowers - January 31, 2012</title>
         <link>http://www.rurallifestyledealer.com/pages/Spre/Bush-Hog-ZT-Mowers---January-31,-2012.php</link>
         <description>Top ten reasons why your customers want a Bush Hog ZT Mower</description>
         <pubDate>Mon, 30 Jan 2012 17:20:33 -0600</pubDate>
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         <title>Industry News: OPEI Recommendations on Emergency and Severe Weather Preparedness</title>
         <link>http://www.rurallifestyledealer.com/pages/Spre/Industry-News-OPEI-Recommendations-on-Emergency-and-Severe-Weather-Preparedness.php</link>
         <description>This year&#039;s winter season may be off to an uneven start, but winter storms and other natural disasters and emergencies can take homeowners by surprise anytime.</description>
         <pubDate>Mon, 30 Jan 2012 17:20:28 -0600</pubDate>
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