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Perspectives on the Rural Lifestyle Market: The New Guys are Ready to Grow

Emak USA evolved from the merger of the Italian companies Oleo-Mac and Efco in 1992. Today, it's a wholly owned subsidiary of Emak S.p.A., which is the third largest provider of outdoor power equipment to the European market. We came to the U.S. more than 35 years ago and originally distributed products under the Oleo-Mac brand. Our U.S. line today is branded as both Efco and Emak.
Davekanicki

Dave Kanicki

Dave Kanicki is the Executive Editor of Rural Lifestyle Dealer as well as Farm Equipment. Dave also serves as Editor/Publisher of Ag Equipment Intelligence (AEI) and its related research, reports and broadcast channels. He joined Lessiter Publications in 2005 after decades of experience as an Editor/Publisher of metals manufacturing titles. His Farm Equipment and AEI work has been nationally recognized by both trade business and business press associations. He is a graduate of Central Michigan University. Contact: dkanicki@lessitermedia.com

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