In this video sponsored by Basic Software, Eric Schnelle — co-owner of the 2011 Dealership of the Year award-winner S & H Farm Supply Inc. — discusses his dealership's approach to selling to rural lifestylers.



Click on the links below to watch the other parts of the 2011 Dealership of the Year video series.


The 7-part 2011 Rural Lifestyle Dealer Dealership of the Year video series is sponsored by Basic Software Systems. Founded in 1979, Basic Software Systems is a leading provider of business management software and solutions throughout the U.S. and Canada, including Puerto Rico. Industries include: Agricultural Equipment Parts and Service, Outdoor Power Equipment, Construction Equipment and Sales, Irrigation Parts and Equipment, Water Sports and Utility Vehicles, ATV Recreational Vehicles (RV's), Golf Cart, Marina, Lawn and Garden, Hardware retail stores, and much more!