2012 Dealership of the Year

Mid-State Equipment:
Marketing Planning

In this video sponsored by Sheyenne Tooling & Mfg., Chris Frodel and Bryan Hanson, owners of 2012 Rural Lifestyle Dealer of the Year Mid-State Equipment in Janesville, Wis., talk about the process of marketing planning they go through every year. The team coordinates promotions with those run by their major manufacturers. They also host "Ladies' Nights" to cater to the female demographic in the area. The events consist of a variety of different stations for maintenance of equipment and also test driving products.

 


Click on the links below to watch the other parts of the 2012 Dealership of the Year video series.

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The 9-part 2012 Rural Lifestyle Dealer Dealership of the Year video series is sponsored by Sheyenne Tooling & Mfg. Founded in 1977, Sheyenne Tooling & Mfg., is a family-owned business. It manufactures a line of farm equipment, snow blowers and the Tele-Boom, Tele-Fork and Double Quick Tach Grapple. Sheyenne's complete line of unique and innovative skid steer attachments are designed and built to meet customers’ high quality and performance expectations.

It is also a precision component manufacturer for some of the biggest names in American agriculture including Bobcat, John Deere and CNH.

For more information about Sheyenne Tooling & Mfg., click the logo above.

VIDEOS:

Metrics to Watch

 

Defining a Company Culture

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Designing the Rural Lifestyle Store

Designing the
Rural Lifestyle Store

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Focusing Exclusively

Focusing Exclusively on the Rural Lifestyle Customer

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Marketing & Merchandising Best Practices

Marketing & Merchandising
Best Practices

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Marketing Online

Marketing Online

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Monthly Management Review

Monthly Management Review

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Offering the Best Product, Regardless of Brand

Offering the Best Product, Regardless of Brand

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Setting Up a Rental Division

Setting Up a Rental Division

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