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The 21-part 2014 Rural Lifestyle Dealer Dealership of the Year video series is sponsored by Charter Software.

Charter Software is the innovative provider of ASPEN, a versatile business management system designed for rural lifestyle, agricultural, industrial/construction, and other types of equipment dealers. Charter Software is on shortlist of major agricultural/rural lifestyle industry suppliers, and is the only dealership management system vendor approved by five regional equipment dealer associations. Charter Software is currently celebrating 30 years of serving equipment dealerships.

Class of 2014:

Armstrong Implements

To learn more about Armstrong Implements, see the feature story in the Fall 2014 issue of Rural Lifestyle Dealer. You can read the article online here.

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Transitioning to a Rural Lifestyle Dealership

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Beating the Competition
with One-on-One Relationships

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Building Efficiencies in the Service Department

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Building Relationships

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Buying Trends in the Rural Lifestyle Market

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Coping with Labor Shortages

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Focusing on the Rural Lifestyle Market

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Future of Smaller Dealerships

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Growth and Changes in the Dealership

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Layout of a Rural Lifestyle Dealership

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Leveraging Experience in the Sales and Parts Department

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Making the Most of Manufacturer Partnerships

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Opportunities and Challenges for the Next 5 Years

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Parts Department's Contribution to Success

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Prioritizing Community Support for Maximum Impact

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Selling More Used Equipment

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Strategy for Adding Short Lines

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Strategies for Selling

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Successfully Competing with Other Dealerships

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Succession Planning in a Family-Owned Dealership

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Success in the Rural Lifestyle Market

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