In this series, Managing Editor Lynn Woolf explores the evolution of communication at the rural lifestyle dealership. That includes communicating with customers, employees, manfuacturers, the general public and more.
Do you know your customers? If not, the first article in the series is a great place to start as it explores the reasons why building a current, comprehensive customer database is important. It also offers 6 concrete tips on how to build that database.
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