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Going from Big to Small Pays Off

A streamlined business plan and shift in market focus helped Adams Tractor Co. become a thriving dealership serving rural lifestyle customers.

A streamlined business plan and shift in market focus helped Adams Tractor Co. become a thriving dealership serving rural lifestyle customers.
John-dobberstein2

John Dobberstein

John Dobberstein is associate editor of Rural Lifestyle Dealer and Farm Equipment magazines. He is also managing editor of No-Till Farmer magazine and editor of the Dryland No-Tiller e-newsletter. He previously covered agriculture for the Tulsa World and worked for daily newspapers in Chicago, Milwaukee and St. Joseph, Mich. He graduated with a B.A. in journalism and political science from Central Michigan University.

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