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Stihl Chain Saws Thrive Outside the Big Box

When he bought Speed's Power Equipment in 1991, Sam Wilson felt the thrill of owning a small business wear off quickly. Amid a recession, his 15 employees struggled to sell pretty much any available brand of power tool in his shop about a mile south of downtown Salt Lake City. Then Home Depot (HD) opened eight blocks away. Wilson, now 51, was ready for a strategic Hail Mary.

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