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Rigg's Outdoor Power Equipment

Focusing on parts and service, this dealership has grown into a 4-location dealer network that hit $15 million in sales in 2009.

While many dealers believe selling iron paves the way to profitability, Tom Rigg has built a 4-store dealer network with $15 million in 2009 sales focusing on the “back side” of the business: parts and service.

John Dobberstein

John Dobberstein is associate editor of Rural Lifestyle Dealer and Farm Equipment magazines. He is also managing editor of No-Till Farmer magazine and editor of the Dryland No-Tiller e-newsletter. He previously covered agriculture for the Tulsa World and worked for daily newspapers in Chicago, Milwaukee and St. Joseph, Mich. He graduated with a B.A. in journalism and political science from Central Michigan University.

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