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What Rural Lifestylers Want From You: Ken Kozminski

An equipment dealer helped printing executive Ken Kozminski acquire the equipment — and the confidence — he needed to enjoy his passion for hunting and the outdoors.

Ken Kozminski says it’s easy for equipment dealers who are good listeners to up-sell items to rural lifestylers: “People who are passionate about what they’re doing have a tendency to spend more money on the things they enjoy.”
John-dobberstein2

John Dobberstein

John Dobberstein is associate editor of Rural Lifestyle Dealer and Farm Equipment magazines. He is also managing editor of No-Till Farmer magazine and editor of the Dryland No-Tiller e-newsletter. He previously covered agriculture for the Tulsa World and worked for daily newspapers in Chicago, Milwaukee and St. Joseph, Mich. He graduated with a B.A. in journalism and political science from Central Michigan University.

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