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What Rural Lifestylers Want From You: Ken Kozminski
An equipment dealer helped printing executive Ken Kozminski acquire the equipment — and the confidence — he needed to enjoy his passion for hunting and the outdoors.
Ken Kozminski says it’s easy for equipment dealers who are good listeners to up-sell items to rural lifestylers: “People who are passionate about what they’re doing have a tendency to spend more money on the things they enjoy.”