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Rural Lifestyle Dealer's 2010 Mid-Year Business Trends & Outlook

The market for zero-turn mowers, rotary cutters and UTVs remains hot, and the picture is stabilizing for small tractors.

North American equipment dealers are confident that sales in the rural lifestyle market will remain stable or even increase over the remainder of the year, according to Rural Lifestyle Dealer’s 2010 Mid-Year Business Trends & Outlook.

John Dobberstein

John Dobberstein is associate editor of Rural Lifestyle Dealer and Farm Equipment magazines. He is also managing editor of No-Till Farmer magazine and editor of the Dryland No-Tiller e-newsletter. He previously covered agriculture for the Tulsa World and worked for daily newspapers in Chicago, Milwaukee and St. Joseph, Mich. He graduated with a B.A. in journalism and political science from Central Michigan University.

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