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Think Like a Retailer

Earlier this year, we asked dealers to tell us what equipment is most popular with their hunting enthusiast customers.

Some rural lifestyle dealerships have expanded their retail offerings and are very good at selling these goods.

John Dobberstein

John Dobberstein is associate editor of Rural Lifestyle Dealer and Farm Equipment magazines. He is also managing editor of No-Till Farmer magazine and editor of the Dryland No-Tiller e-newsletter. He previously covered agriculture for the Tulsa World and worked for daily newspapers in Chicago, Milwaukee and St. Joseph, Mich. He graduated with a B.A. in journalism and political science from Central Michigan University.

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