[Video] Look like an Expert: Getting More from Your Retail Store
You want to be known as the expert to your customers, but a tired, dated or cluttered retail store can sabotage your credibility and reduce sales. The challenge for busy dealers is that retail stores require a plan — and constant attention. Paige Wittman, owner of Miller Wittman Retail Design Group, leads you through steps to create a retail experience that will build sales and enhance your reputation as the dealer of choice. Wittman has more than 25 years of experience in sales, marketing and channel development experience.