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[Video] UTVs & the Massive Missed Opportunities

Steve Shankin, president of Seizmik and ViaLink, shares current data on the growth of the UTV segment and the details of the sales and gross profit opportunity data for the average UTV sale in the U.S. He also covers a UTV shopper's expectations and mindset when they're shopping for a vehicle — and how you can make your customers happier AND make more money at the same time.

ViaLink consults with manufacturers on UTV development and Seizmik is a leading manufacturer of UTV accessories. Shankin started Seizmik in 2001, and he's been immersed in the UTV business long before all the cool kids started doing it.