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[Video] The Fastest Way to Develop Relationships with New Customers...use VIDEO!

Mike Wiles is creator and host of, an educational YouTube channel that has more than 7.5 million views. Wiles shares the many benefits of video, along with the realities of what you need to do to be successful at adding this marketing element. He says, "If nothing else, get started with one video to promote your dealership." Wiles also shares how to develop a video strategy to support dealership goals, build more awareness of your dealership and, especially, build more sales.

Wiles writes the "Managing the Store" column for Rural Lifestyle Dealer and is a contributing writer for Farm Equipment magazine. He has been in the retail and wholesale equipment business for over 20 years. He co-owns, which develops websites for dealers and hosts to educate new tractor customers.