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Video is the Best Way to Reach New Customers

Face-to-face interaction is still important for developing relationships, but short educational YouTube videos are second to none when it comes to selling new customers on your dealership.

YouTube videos are an easy and cost-effective way for you to reach and interact with new customers, driving them to your website or straight to your dealership.

Mike Wiles

Mike Wiles writes the "Managing the Store" column for Rural Lifestyle Dealer and is a contributing writer for RLD and Farm Equipment magazines. He has been in the retail and wholesale equipment business for over 20 years. He co-owns, which develops websites for dealers and hosts to educate new tractor customers.

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