3 Steps to Turn Leads into Sales

Cleo Franklin

President & CEO, Franklin Strategic Solutions

Every sale has 5 basic obstacles businesses must first overcome: No need, no money, no hurry, no desire & no trust," says sales coach Zig Ziglar. All businesses must understand that today's sales leads fuel tomorrow's sales — and mastering good selling is the difference between contending and winning. Learn how to improve your lead generation process with 3 simple steps, increasing your lead-to-sales conversion ratio through best practices that win.