Pancake breakfasts or barbecues have been the "go-to" draw for many dealerships as a way to encourage customers to come in to see new equipment. Hiawatha Implement had followed the same approach for many years.
For your organization to be successful, you must be crystal clear about your brand essence - i.e. your brand's essential, enduring value. When what you stand for is clearly expressed and delivered in everything you do, every day, you leave an indelible mark on people's hearts and minds.
Dealers are acting on demand and adding to product lines that show the most potential for growth. Zero-turn mowers and tractors 40-100 horsepower share the top spot in the top 5 products dealers will add in 2014.
I have a young employee who has a bad habit that needs to be broken and I'm looking for input in how to help her with this. I had a similar problem when I was her age and had it pointed out to me in a way that was rather hurtful, which is something I'd like to avoid.
Hustler dealers are now facing the big box threat. Excel Industries, the manufacturer of Hustler mowers, recently told dealers they will now offer the Raptor and Raptor SD for online sales at participating Home Depot and Lowes stores, with the Raptor 60 SD in stores.
Jacobsen, a turf maintenance company owned by Textron, recently announced its acquisition of Dixie Chopper. Dixie Chopper has struggled publicly the last few years with layoffs and frequent management changes. Here's what several top Dixie Chopper dealers shared regarding the acquisition.
Eric Roach is a member of Rural Lifestyle Dealer's editorial advisory board. Board members are leading dealers from across the country who will provide trends and insights to the RLD team.
Liam Martin can laugh now. A few years ago, he was overwhelmed by the work he faced as founder of VTA Method, a tutoring company. So he asked an assistant to handle refunds. Not a good move, as it turned out.
Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and
has continued to push the boundaries of innovation and technology ever since. As a manufacturer of
diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial
equipment, Yanmar's products are sold in over 130 countries.
At Yanmar America, we are committed to providing our customers with the highest quality products
and services, backed by a strong team of professionals who share our dedication to excellence. We
look forward to the opportunity to work with you in achieving your goals.
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.