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How to Sell: Quality, Stocking, Demos Increase Log Splitter Sales

The allure of a cozy fire crackling in the fireplace on a cold, wintery night is part of the rural lifestyle dream. And, for some, the satisfaction of felling the tree and splitting the wood for those fires is part of that vision. For others, burning wood for heat just makes good economic sense, with wood roughly one-third the cost of natural gas, electricity or oil.
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The Big Picture: Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes

Everyone makes mistakes. No one likes admitting to them. As businesspeople we worry that customers will be intolerant of our missteps and foul-ups. The truth is, though, denying them only magnifies an already awkward situation and ends up hurting your reputation. Handling them right, on the other hand, can actually shore up relationship, spark improvements and benefit your brand.
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Communicate with Customers: Cut the Wires: Mobile Technology's Growth, Opportunities for Dealers

What does this shift in technology mean for you and your dealership? Bob Dieterle, senior vice president and general manager of SmartOnline, a mobile technology company, weighs in on how consumers use mobile technology to interact with companies and how companies can leverage the tools.
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