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Lynn Woolf
From the Desk of Lynn Woolf

Why You Should Care About Ag Policy

By Lynn Marcinkowski Woolf posted on June 16, 2014 | Posted in Dealer News
When it comes to technology, there's a group of consumers referred to as "early adopters." This group is tuned into what's happening with their favorite technology and they are willing to test it and invest in it before it hits the mainstream.
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Lynn Woolf
From the Desk of Lynn Woolf

Excel Production Up 20%, New Products Soon to be Unveiled

By Lynn Marcinkowski Woolf posted on June 2, 2014
The past 2 years have meant new product introductions, awards and a new retail marketing strategy for Excel Industries. Rural Lifestyle Dealer was on hand when Excel introduced its Raptor lineup in September 2012 and again when Kansas Gov. Sam Brownback recently recognized the company as exporter of the year.
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Lynn Woolf
From the Desk of Lynn Woolf

It's Now or Never

By Lynn Marcinkowski Woolf posted on May 5, 2014 | Posted in Dealer News
The spring selling season brings excitement back into the dealership. The optimism your customers feel about working on their properties rejuvenates your sales team and those quotas seem much more obtainable. However, your sales team, no matter how good they are, can't carry a dealership.
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Lynn Woolf
From the Desk of Lynn Woolf

Small Ag Gets Boost from USDA

By Lynn Marcinkowski Woolf posted on March 23, 2014
U.S. Department of Agriculture Secretary Tom Vilsack recently described small to mid-sized farmers, including those selling direct to consumers, as the fastest growing segment of agriculture. That’s good news for rural lifestyle dealers. What’s even better news is that USDA has announced millions of dollars in new or enhanced programs to help these farmers grow.
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Lynn Woolf
From the Desk of Lynn Woolf

Hustler Addresses Dealers' Big Box Concerns

By Lynn Marcinkowski Woolf posted on March 10, 2014
Rural lifestyle equipment manufacturers selling in big box stores is not a new marketing strategy. However, that doesn't lessen the blow when it's one of your manufacturers entering the large retailer arena for the first time -- as Hustler has done recently with its Raptor zero-turn mower.
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Lynn Woolf
From the Desk of Lynn Woolf

Dealer Survey: Large and Small Dealerships Optimistic

By Lynn Marcinkowski Woolf posted on February 24, 2014
One of the best parts of covering the equipment industry is talking with dealers. With every issue, I become more impressed with the work ethic of the dealers I talk with and their honesty about their manufacturers, new equipment, their customers as well as the job we’re doing.
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Lynn Woolf
From the Desk of Lynn Woolf

Crowdfunding: New Financing Source for Small Ag?

By Lynn Marcinkowski Woolf posted on February 10, 2014
Small ag equipment doesn't necessarily mean small prices for rural lifestylers who are buying a tractor for the first time. So, financing is as much a part of the sale as horsepower or features. In fact, in our 2014 Dealer Business Trends & Outlook survey, 60% of dealers say customers seek financing options from them more than half of the time.
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RhinoAG Production Tour to Mark 90 years

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Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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