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Lynn Woolf
From the Desk of Lynn Woolf

'Under-Delivering' at the Service Counter

By Lynn Marcinkowski Woolf posted on January 24, 2014
The service counter is a challenging place to work and I know your customers don't expect perfection on every visit. However, I recently had an experience where so many things went wrong that I just had to share -- so that it doesn't replicate at your service counter.
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Lynn Woolf
From the Desk of Lynn Woolf

Take the First Step to Be a Dealership of the Year

By Lynn Marcinkowski Woolf posted on January 12, 2014
It's the season for setting goals, so how about this for a suggestion: Your dealership is named Rural Lifestyle Dealer's 2014 Dealership of the Year. Nominations are now being accepted online and by email, mail or fax. Nominations can come from anyone, including your manufacturer, an employee or customer -- and even you.
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Lynn Woolf
From the Desk of Lynn Woolf

What Are You Worth to a Customer?

By Lynn Marcinkowski Woolf posted on December 16, 2013 | Posted in Manufacturer News
I met a consultant a few years ago who had no set rates. His clients paid him what they thought his time was worth. Letting others determine your income is unpredictable at best and a risk many aren't willing to take. But, think about his confidence in the value he was providing his clients, not because he thought so, but because they thought so.
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Lynn Woolf
From the Desk of Lynn Woolf

Help ... My Vehicle Rolled Over

By Lynn Marcinkowski Woolf posted on December 2, 2013
That's the message family members of a tractor operator could receive if a mobile application developed by a Univ. of Missouri researcher makes it to market. It has great potential to save lives by reducing rescue time, says A. Bulet Koc, assistant professor of agricultural systems management at the Univ. of Missouri's College of Agriculture, Food and Natural Resources. He developed the application with the help of his research assistant Bo Liu.
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Lynn Woolf
From the Desk of Lynn Woolf

GIE+Expo 2013 Round Up: Go Big, Get Tech

By Lynn Marcinkowski Woolf posted on October 31, 2013 | Posted in Product Innovations
Dealers and landscapers scoped out the new equipment from more than 750 indoor and outdoor exhibitors at the recent GIE+Expo in Louisville, Ky., Oct. 23-25. Here's a theme that stood out for me this year: The line between consumer and commercial equipment continues to blur -- with consumer equipment getting bigger -- and improved technology is pumping up performance and ease of use.
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From the Desk of Lynn Woolf

Loyalty Goes Both Ways

By Lynn Marcinkowski Woolf posted on October 7, 2013
Most news items about lawn mowers seem to involve local police reports about them getting stolen from garages. One that posted this week was a real doozy -- and involved a local dealership. To summarize: An owner brings in a lawn mower for repair. The dealership has a policy of selling equipment if it is not picked up within 30 days after the repair.
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From the Desk of Lynn Woolf

Are Extended Business Hours Worth It?

September 20, 2013
The debate for extended dealership business hours goes something like this: Stay open late to capture every sale possible. Or, serving those few stragglers at the end of the day doesn’t justify the overhead expense.
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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