Earning More in the Service Department
Industry consultant Bob Clements of Bob Clements International breaks down ways you can easily and incrementally earn more in the service department, such as the best way to implement flat rating. Clements is recognized as the premier management consultant for outdoor power equipment, agriculture and power sports dealerships.
Get Results by Integrating Blogs, Emails & Websites
Martin Implement has 3 locations near Chicago, Ill. Its methodical and integrated approach to digital marketing has it winning over everyone from general contractors and municipalities to landscapers and hobby farmers. Bruce Novak, part of the ownership team, shares what makes up a successful blog, email campaign and website — and how all these elements support the dealership's goals.
Look like an Expert: Getting More from Your Retail Store
You want to be known as the expert to your customers, but a tired, dated or cluttered retail store can sabotage your credibility and reduce sales. The challenge for busy dealers is that retail stores require a plan — and constant attention. Paige Wittman, owner of Miller Wittman Retail Design Group, will lead you through steps to create a retail experience that will build sales and enhance your reputation as the dealer of choice. Wittman has more than 25 years of experience in sales, marketing and channel development experience.
UTVs & the Massive Missed Opportunities
Steve Shankin, president of Seizmik and ViaLink, will share current data on the growth of the UTV segment and the details of the sales and gross profit opportunity data for the average UTV sale in the U.S. He'll also cover a UTV shopper's expectations and mindset when they're shopping for a vehicle — and how you can make your customers happier AND make more money at the same time.
ViaLink consults with manufacturers on UTV development and Seizmik is a leading manufacturer of UTV accessories. Shankin started Seizmik in 2001, and he's been immersed in the UTV business long before all the cool kids started doing it.
Determined to Delegate
The thought of delegation typically sends chills up and down the spine of business owners across the country. Join Sara Hey, vice president of operations and development at Bob Clements International, as she walks through deciding what to delegate, building trust with the people you are delegating to, and offers a tried and true process of moving something off your plate and onto someone else’s. If you are a dealership owner or manager, you can’t afford to miss this conversation.
Bob Clements International is recognized as a leading consultancy for the outdoor power equipment, agriculture and power sports dealerships.
Sustainable Profits Through Rental
Larry Kaye, CEO of Script International, has decades of experience in the rental industry. He will share how to avoid common pitfalls that many dealerships make when entering or expanding in the rental market, looking at such topics as inventory, selling strategies and integration with the dealership.
Script International is a consulting group that has been serving the construction industry worldwide for more than 20 years.
Turning Your Website into a Virtual Location
Sherwood Tractor is Rural Lifestyle Dealer’s 2018 Dealership of the Year in the multi-store category. The dealership has enhanced its website significantly to duplicate the in-store experience — turning the site into a virtual location. Patrick Richardson, Sherwood Tractor’s IT manager and digital marketing specialist, will share how and why they added such customer-experience functionality as online parts ordering, service scheduling, online chats and more.
Preparing for the Unexpected & Unpredictable
Just as you plan to protect your dealership from unpredictable events like storms and fires, you need to prepare for what might happen to your business should the economy stall. Rex Collins, a principal at HBK CPAs & Consultants, will help you begin preparing for an uncertain future by looking at the "big 5" expenses of a dealership and advise on how to do better forecasting.
6 Lessons from the Field
International sales advisor Ryan Dohrn shares six ideas to grow your dealership revenue in the next 90 days. From retention strategies to upselling to time management, come prepared to grow. Dohrn has worked with ag sales teams across the U.S. and has impacted over $500,000,000 in sales. Looking to grow revenue at your dealership? This is a must-attend session.
Dohrn, founder of Sales Training World, is also the creator of the Selling Backwards and 360 Ad Sales System. He is an internationally acclaimed speaker, an Emmy winner, a business book author and has been featured in USA Today and on Forbes.com.
The Fastest Way to Develop Relationships with New Customers...use VIDEO!
Mike Wiles is creator and host of AskTractorMike.com, an educational YouTube channel that has more than 7.5 million views. Wiles will share the many benefits of video, along with the realities of what you need to do to be successful at adding this marketing element. He says, "If nothing else, get started with one video to promote your dealership." Wiles will also share how to develop a video strategy to support dealership goals, build more awareness of your dealership and, especially, build more sales.
Wiles writes the "Managing the Store" column for Rural Lifestyle Dealer and is a contributing writer for Farm Equipment magazine. He has been in the retail and wholesale equipment business for over 20 years. He co-owns EDMforsales.com, which develops websites for dealers and hosts AskTractorMike.com to educate new tractor customers.