Lee Parish of Parish Tractor, Poplarville, Miss., comments about the benefits of hiring a marketing specialist to lead the dealership’s digital marketing campaigns.
Rural Lifestyle Dealer talked with Lee Parish of Parish Tractor, Poplarville, Miss., at the recent Dealership Minds Summit, a Farm Equipment magazine event. Farm Equipment is a sister publication to Rural Lifestyle Dealer. Parish says marketing should “follow the path of least resistance” in terms of making it easy for customers to purchase. Parish hired a marketing specialist to lead their digital marketing efforts and it’s been a very successful move for the dealership.Read More