Rural Lifestyle Dealer RuralLifestyleDealer.com is your source for news, stories and videos for dealers selling to everyone from hobby farmers to estate owners to landscape contractors and municipalities. The rural lifestyle market is evolving fast. We keep you informed! https://www.rurallifestyledealer.com/rss/articles Dealers Report High OPE Scores & Satisfaction Levels in 2026 Through the 2026 North American Equipment Dealer Assn. (NAEDA) Dealer-Manufacturer Relations Survey, dealers across North America were asked to rate the manufacturers they work with in areas including product quality, parts availability, communication, warranty, marketing, training and overall satisfaction. Through the 2026 North American Equipment Dealer Assn. (NAEDA) Dealer-Manufacturer Relations Survey, dealers across North America were asked to rate the manufacturers they work with in areas including product quality, parts availability, communication, warranty, marketing, training and overall satisfaction.

]]> Thu, 05 Nov 2026 11:51:36 -0500 https://www.rurallifestyledealer.com/articles/12443-dealers-report-high-ope-scores-and-satisfaction-levels-in-2026 http://www.rurallifestyledealer.com/articles/12443 Premier Equipment Announces Brampton Location Closure Consolidating operations will allow Premier to reduce overlap and promote efficiencies through redistributing resources and staff to strengthen neighboring locations in Milton, Ospringe and Nobleton. Consolidating operations will allow Premier to reduce overlap and promote efficiencies through redistributing resources and staff to strengthen neighboring locations in Milton, Ospringe and Nobleton.

]]> Tue, 03 Nov 2026 16:34:40 -0500 https://www.rurallifestyledealer.com/articles/12440-premier-equipment-announces-brampton-location-closure http://www.rurallifestyledealer.com/articles/12440 Briggs & Stratton Announces Acquisition of Power Distributors to Enhance Dealer Support The acquisition builds upon a decades long, highly successful, commercial relationship. By bringing wholesale distribution directly in-house, Briggs & Stratton establishes a seamless connection to more than 12,500 independent servicing dealers, national retailers, and commercial equipment customers across North America. The acquisition builds upon a decades long, highly successful, commercial relationship. By bringing wholesale distribution directly in-house, Briggs & Stratton establishes a seamless connection to more than 12,500 independent servicing dealers, national retailers, and commercial equipment customers across North America.

]]> Tue, 03 Nov 2026 08:21:22 -0500 https://www.rurallifestyledealer.com/articles/12439-briggs-and-stratton-announces-acquisition-of-power-distributors-to-enhance-dealer-support http://www.rurallifestyledealer.com/articles/12439 Rural Lifestyle Dealer's Best of the Web: November 3, 2026 This Week's Lineup: When Sales Reps Try to Play Quarterback WIN the One-of-a-Kind USA 250 Lazer Z | American Legend Giveaway Redefining Dealership Success Beautiful Autumn Views National Pumpkin Day! Best of the Web This Week is brought to you by Solis. This Week's Lineup:

  • When Sales Reps Try to Play Quarterback
  • WIN the One-of-a-Kind USA 250 Lazer Z | American Legend Giveaway
  • Redefining Dealership Success
  • Beautiful Autumn Views
  • National Pumpkin Day!

Best of the Web This Week is brought to you by Solis.

]]> Tue, 03 Nov 2026 00:00:00 -0500 https://www.rurallifestyledealer.com/articles/12435-rural-lifestyle-dealers-best-of-the-web-november-3-2026 http://www.rurallifestyledealer.com/articles/12435 Top 10 Rural Lifestyle Industry Stories in November 2026 In case you missed them, here are the most popular items on our website from the past month, October 2026. Mon, 02 Nov 2026 23:00:00 -0500 https://www.rurallifestyledealer.com/articles/12438-top-10-rural-lifestyle-industry-stories-in-november-2026 http://www.rurallifestyledealer.com/articles/12438 John Deere Announces an Industry-Leading Eligible Parts Warranty The enhanced warranty reflects Deere's confidence in the quality and durability of its OE parts, while providing customers added peace of mind. It also builds on Deere’s broader efforts to give customers more control over how they maintain, repair and get the most from their equipment. The enhanced warranty reflects Deere's confidence in the quality and durability of its OE parts, while providing customers added peace of mind. It also builds on Deere’s broader efforts to give customers more control over how they maintain, repair and get the most from their equipment.

]]> Mon, 02 Nov 2026 13:27:52 -0500 https://www.rurallifestyledealer.com/articles/12437-john-deere-announces-an-industry-leading-eligible-parts-warranty http://www.rurallifestyledealer.com/articles/12437 Too Much to Read. Too Easy to Ignore. The problem isn't always that people have short attention spans. It's that we're asking them to work too hard to understand our message. The problem isn't always that people have short attention spans. It's that we're asking them to work too hard to understand our message.

]]> Mon, 02 Nov 2026 07:00:00 -0500 https://www.rurallifestyledealer.com/articles/12436-too-much-to-read-too-easy-to-ignore http://www.rurallifestyledealer.com/articles/12436 Lessiter Media Welcomes Aaron Hardt as Senior Account Representative Lessiter Media Inc., a leading business-to-business media company serving the agricultural and equine hoof-care industries, has announced that Aaron Hardt will join its sales team as Senior Account Representative. Lessiter Media Inc., a leading business-to-business media company serving the agricultural and equine hoof-care industries, has announced that Aaron Hardt will join its sales team as Senior Account Representative.

]]> Mon, 02 Nov 2026 00:00:00 -0500 https://www.rurallifestyledealer.com/articles/12442-lessiter-media-welcomes-aaron-hardt-as-senior-account-representative http://www.rurallifestyledealer.com/articles/12442 Lessiter Media Names Jaimie Dworak Event Manager Lessiter Media Inc., a leading business-to-business media company serving the agricultural and equine hoof-care industries, has announced the appointment of Jaimie Dworak as Event Manager. Lessiter Media Inc., a leading business-to-business media company serving the agricultural and equine hoof-care industries, has announced the appointment of Jaimie Dworak as Event Manager.

]]> Mon, 02 Nov 2026 00:00:00 -0500 https://www.rurallifestyledealer.com/articles/12441-lessiter-media-names-jaimie-dworak-event-manager http://www.rurallifestyledealer.com/articles/12441 Snakebit Looking up the term “snakebit” from Dr. Google, one finds the descriptive phrase of having continuous troubles or bad luck. I have used the expression before, as to sales, but that is what literally happened to this old equipment dealer/farmer 4 weeks ago. Looking up the term “snakebit” from Dr. Google, one finds the descriptive phrase of having continuous troubles or bad luck. I have used the expression before, as to sales, but that is what literally happened to this old equipment dealer/farmer 4 weeks ago.

]]> Fri, 30 Oct 2026 09:10:41 -0400 https://www.rurallifestyledealer.com/blogs/2-equipment-dealer-tips-tales-takeaways/post/12434-snakebit http://www.rurallifestyledealer.com/blogs/2/post/12434 MASCHIO GASPARDO Inaugurates Canadian Subsidiary, Strengthening North American Presence The 32,250 sq. ft. facility, including 3,250 sq. ft. of offices, brings together training areas, machinery and spare parts storage, assembly and operational support. By placing these functions under one roof, it gives Canadian dealers a closer point of contact for products, technical expertise and service, especially during critical farming periods. The 32,250 sq. ft. facility, including 3,250 sq. ft. of offices, brings together training areas, machinery and spare parts storage, assembly and operational support. By placing these functions under one roof, it gives Canadian dealers a closer point of contact for products, technical expertise and service, especially during critical farming periods.

]]> Thu, 29 Oct 2026 13:30:12 -0400 https://www.rurallifestyledealer.com/articles/12433-maschio-gaspardo-inaugurates-canadian-subsidiary-strengthening-north-american-presence http://www.rurallifestyledealer.com/articles/12433 [Video] EETC HireReady: What It is and Why It Matters The HireReady program from the Equipment & Engine Training Council (EETC) is a new pre-employment technical assessment designed to help outdoor power equipment dealers and other employers evaluate a prospective technician's technical knowledge before hiring them. Thu, 29 Oct 2026 08:00:00 -0400 https://www.rurallifestyledealer.com/articles/12432-video-eetc-hireready-what-it-is-and-why-it-matters http://www.rurallifestyledealer.com/articles/12432 [Video] A Closer Look at the Kioti CK40 Line The KIOTI CK40 family covers three horsepower levels, letting KIOTI address customers with quite different needs. It's a broad compact tractor line with a modernized feature package, and it gives dealers multiple price and horsepower points within the Kioti family. Thu, 29 Oct 2026 08:00:00 -0400 https://www.rurallifestyledealer.com/articles/12431-video-a-closer-look-at-the-kioti-ck40-line http://www.rurallifestyledealer.com/articles/12431 [Video] KIOTI's First Entry into the Mini Excavator Market KIOTI's MX Series Mini Excavators represent KIOTI's first entry into the mini excavator market, extending its construction equipment push beyond its skid steer and compact track loader offerings. Thu, 29 Oct 2026 08:00:00 -0400 https://www.rurallifestyledealer.com/articles/12430-video-kiotis-first-entry-into-the-mini-excavator-market http://www.rurallifestyledealer.com/articles/12430 AGCO Names Georgia Educator Ben Brand Inaugural Ag Mechanics Teacher of the Year The new AGCO-sponsored award recognizes educators who prepare students for careers in agricultural mechanics and technology. The new AGCO-sponsored award recognizes educators who prepare students for careers in agricultural mechanics and technology.

]]> Wed, 28 Oct 2026 08:25:48 -0400 https://www.rurallifestyledealer.com/articles/12429-agco-names-georgia-educator-ben-brand-inaugural-ag-mechanics-teacher-of-the-year http://www.rurallifestyledealer.com/articles/12429 Expansion Through Trailers & Upfittings By offering trailers, they provided a more seamless experience for contractors who already trusted the dealership, and it gave M&H and new revenue opportunity. By offering trailers, they provided a more seamless experience for contractors who already trusted the dealership, and it gave M&H and new revenue opportunity.

]]> Wed, 28 Oct 2026 07:00:00 -0400 https://www.rurallifestyledealer.com/articles/12423-expansion-through-trailers-and-upfittings http://www.rurallifestyledealer.com/articles/12423 Rural Lifestyle Dealer's Best of the Web: October 27, 2026 This Week's Lineup: The Rise and Fall of Dixie Chopper Celebrity Sighting at the Equip Expo WB Global Services' Tech Tip Tuesday Brewers Pride What a Dealer Learned in 90 Days of BI as a Service for IntelliDealer Best of the Web This Week is brought to you by Solis. This Week's Lineup:

  • The Rise and Fall of Dixie Chopper
  • Celebrity Sighting at the Equip Expo 
  • WB Global Services' Tech Tip Tuesday
  • Brewers Pride
  • What a Dealer Learned in 90 Days of BI as a Service for IntelliDealer

Best of the Web This Week is brought to you by Solis.

]]> Tue, 27 Oct 2026 00:00:00 -0400 https://www.rurallifestyledealer.com/articles/12422-rural-lifestyle-dealers-best-of-the-web-october-27-2026 http://www.rurallifestyledealer.com/articles/12422 Procede Software Announces Strategic Acquisition of RIMSS, Bringing Together Decades of Dealer Technology Leadership Both companies deliver comprehensive dealer management platforms built on Microsoft technology, with best-in-class OEM integrations and services. Both companies deliver comprehensive dealer management platforms built on Microsoft technology, with best-in-class OEM integrations and services.

]]> Mon, 26 Oct 2026 09:03:17 -0400 https://www.rurallifestyledealer.com/articles/12427-procede-software-announces-strategic-acquisition-of-rimss-bringing-together-decades-of-dealer-technology-leadership http://www.rurallifestyledealer.com/articles/12427 SurePoint Ag Systems Announces Its Dealer Excellence Award Winners Throughout the 2026 year, these dealers helped producers across the country improve efficiency, accuracy, and productivity. Throughout the 2026 year, these dealers helped producers across the country improve efficiency, accuracy, and productivity.

]]> Mon, 26 Oct 2026 08:23:19 -0400 https://www.rurallifestyledealer.com/articles/12426-surepoint-ag-system-announces-their-dealer-excellence-award-winers http://www.rurallifestyledealer.com/articles/12426 The Real Root of a Revenue Problem The danger is that customer concentration creates a false sense of security. Revenue appears stable. Forecasts look strong. Growth continues. Yet the business becomes increasingly vulnerable to decisions it cannot control. The danger is that customer concentration creates a false sense of security. Revenue appears stable. Forecasts look strong. Growth continues. Yet the business becomes increasingly vulnerable to decisions it cannot control.

]]> Mon, 26 Oct 2026 07:00:00 -0400 https://www.rurallifestyledealer.com/articles/12425-the-real-root-of-a-revenue-problem http://www.rurallifestyledealer.com/articles/12425 Q&A: Share Your Thoughts on the NAEDA/AED Merger In late September, the North American Equipment Dealers Assn. (NAEDA) and Associated Equipment Distributors (AED) announced plans for the two associations to merge. NAEDA members are currently voting on the proposed merger. We'd like to get perspective from dealers on the news. Please take a moment to answer the questions below. Share your thoughts by Thursday 10/29. In late September, the North American Equipment Dealers Assn. (NAEDA) and Associated Equipment Distributors (AED) announced plans for the two associations to merge. NAEDA members are currently voting on the proposed merger. We'd like to get perspective from dealers on the news. Please take a moment to answer the questions below. Share your thoughts by Thursday 10/29.

]]> Mon, 26 Oct 2026 00:00:00 -0400 https://www.rurallifestyledealer.com/articles/12428-q-and-a-share-your-thoughts-on-the-naeda-aed-merger http://www.rurallifestyledealer.com/articles/12428 Quicke Strengthens Canadian Dealer Support with New Sales Representation in Ontario and Western Canada DFK Equipment Sales is now the authorized Quicke representative for Ontario, effective October 16, 2026. Adair Sales & Marketing Company Inc. is now the authorized Quicke representative for Western Canada, including British Columbia, Alberta, Saskatchewan and Manitoba, effective July 1, 2026. DFK Equipment Sales is now the authorized Quicke representative for Ontario, effective October 16, 2026. Adair Sales & Marketing Company Inc. is now the authorized Quicke representative for Western Canada, including British Columbia, Alberta, Saskatchewan and Manitoba, effective July 1, 2026.


]]> Fri, 23 Oct 2026 10:27:39 -0400 https://www.rurallifestyledealer.com/articles/12424-quicke-strengthens-canadian-dealer-support-with-new-sales-representation-in-ontario-and-western-canada http://www.rurallifestyledealer.com/articles/12424 Diamond Mowers' DM360™ and Drum Mulcher Pro X2 Earn Three 2026 Industry Awards “These awards reflect the way we approach product development at Diamond,” said Rick Noel, vice president of engineering. “These awards reflect the way we approach product development at Diamond,” said Rick Noel, vice president of engineering. 

]]> Thu, 22 Oct 2026 09:56:11 -0400 https://www.rurallifestyledealer.com/articles/12421-diamond-mowers-dm360-and-drum-mulcher-pro-x2-earn-three-2026-industry-awards http://www.rurallifestyledealer.com/articles/12421 Rural Lifestyle Dealer's Best of the Web: October 20, 2026 This Week's Lineup: His Wife Broke Down When She Saw What We Did to Their Home Learn From the Best Walk for Hope Economics of Autonomous Mowing When a Dealership Changes Hands Mid-Season Best of the Web This Week is brought to you by Solis. This Week's Lineup:

  • His Wife Broke Down When She Saw What We Did to Their Home
  • Learn From the Best
  • Walk for Hope
  • Economics of Autonomous Mowing
  • When a Dealership Changes Hands Mid-Season

Best of the Web This Week is brought to you by Solis.

]]> Tue, 20 Oct 2026 00:00:00 -0400 https://www.rurallifestyledealer.com/articles/12419-rural-lifestyle-dealers-best-of-the-web-october-20-2026 http://www.rurallifestyledealer.com/articles/12419 6 Key Benefits to Brand Partnerships Rather than competing for attention, strategic partnerships leverage each other's established audiences and marketing channels to maximize visibility and impact. Rather than competing for attention, strategic partnerships leverage each other's established audiences and marketing channels to maximize visibility and impact.

]]> Mon, 19 Oct 2026 07:00:00 -0400 https://www.rurallifestyledealer.com/articles/12420-6-key-benefits-to-brand-partnerships http://www.rurallifestyledealer.com/articles/12420 A Welcome from Our New Managing Editor, Jen Bradley Jen Bradley, new Managing Editor of Farm Equipment and Rural Lifestyle Dealer, offers a welcome message, reflecting on her agricultural background and shares excitement for the new role at Lessiter Media. Jen Bradley, new Managing Editor of Farm Equipment and Rural Lifestyle Dealer, offers a welcome message, reflecting on her agricultural background and shares excitement for the new role at Lessiter Media. 

]]> Mon, 19 Oct 2026 07:00:00 -0400 https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/12405-a-welcome-from-our-new-managing-editor-jen-bradley http://www.rurallifestyledealer.com/blogs/1/post/12405 Overcoming Terrain Challenges in Solar Farm Maintenance Through changing their advertisement towards solar farm management companies in 2020, they started to see the exponential growth in the machinery. Through changing their advertisement towards solar farm management companies in 2020, they started to see the exponential growth in the machinery. 

]]> Fri, 16 Oct 2026 08:00:00 -0400 https://www.rurallifestyledealer.com/articles/12418-overcoming-terrain-challenges-in-solar-farm-maintenance http://www.rurallifestyledealer.com/articles/12418 AED Expands State Government Affairs Program Nationwide, Creating a Stronger Voice for Equipment Dealers The expansion builds on the success of AED’s Far West legislative visit program, which connects dealers with legislative leaders and executive branch officials. The expansion builds on the success of AED’s Far West legislative visit program, which connects dealers with legislative leaders and executive branch officials. 

]]> Wed, 14 Oct 2026 11:44:06 -0400 https://www.rurallifestyledealer.com/articles/12417-aed-expands-state-government-affairs-program-nationwide-creating-a-stronger-voice-for-equipment-dealers http://www.rurallifestyledealer.com/articles/12417 Stanley Black & Decker and NAEDA Launch Industry-First Dealer Excellence Initiative Effective October 1, SBD is sponsoring NAEDA membership for 250 eligible OPE dealers. Effective October 1, SBD is sponsoring NAEDA membership for 250 eligible OPE dealers.

]]> Wed, 14 Oct 2026 11:05:09 -0400 https://www.rurallifestyledealer.com/articles/12416-stanley-black-and-decker-and-naeda-launch-industry-first-dealer-excellence-initiative http://www.rurallifestyledealer.com/articles/12416 The Importance of Storytelling in Digital Marketing Digital storytelling does far more than create brand awareness; it directly influences a customer’s decision to buy through building emotional connections. Digital storytelling does far more than create brand awareness; it directly influences a customer’s decision to buy through building emotional connections. 

]]> Wed, 14 Oct 2026 07:00:00 -0400 https://www.rurallifestyledealer.com/articles/12400-the-importance-of-storytelling-in-digital-marketing http://www.rurallifestyledealer.com/articles/12400