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    <title>Rural Lifestyle Dealer</title>
    <description>RuralLifestyleDealer.com is your source for news, stories and videos for dealers selling to everyone from hobby farmers to estate owners to landscape contractors and municipalities. The rural lifestyle market is evolving fast. We keep you informed!</description>
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      <title>I Have a Customer List. I Just Don’t Know What to Do With It.</title>
      <description>
        <![CDATA[Clean the list. Fill the gaps. Find it a home. Then use it. Your list is not the problem. Ignoring it is.]]>
      </description>
      <pubDate>Tue, 14 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/12182-i-have-a-customer-list-i-just-dont-know-what-to-do-with-it</link>
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    <item>
      <title>What Can You Learn from the Restaurant Business?</title>
      <description>
        <![CDATA[Most don’t know their own numbers, I find. Our business is largely supported by advertising and sponsorships,&nbsp; but I’m shocked that some companies have no idea what each new (and eager) dealer means to their enterprise.]]>
      </description>
      <pubDate>Mon, 13 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/12183-what-can-you-learn-from-the-restaurant-business</link>
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    <item>
      <title>Family Values Drive Record Growth at Broadhead Equipment</title>
      <description>
        <![CDATA[Mixing blood and business is a delicate balancing act. Connor Campbell catches up with the father-son duo at Broadhead Equipment to discuss growth, trust, and the impact of being named <em>Dealership of the Year.</em>]]>
      </description>
      <pubDate>Fri, 10 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/12176-family-values-drive-record-growth-at-broadhead-equipment</link>
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      <title>Your Parts Counter Has a Dirty Little Secret. It’s Called Fill Rate.</title>
      <description>
        <![CDATA[Stock what sells. Track what you miss. That’s how a parts department actually makes money.]]>
      </description>
      <pubDate>Fri, 20 Mar 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/12148-your-parts-counter-has-a-dirty-little-secret-its-called-fill-rate</link>
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      <title>Your Service Department Is About to Get Slammed. Are You Ready?</title>
      <description>
        <![CDATA[The difference between a service department that thrives in season and one that drowns in it comes down to one thing: triage.]]>
      </description>
      <pubDate>Fri, 13 Mar 2026 01:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/12141-your-service-department-is-about-to-get-slammed-are-you-ready</link>
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    <item>
      <title>Why Don’t My Salespeople Close More Deals?</title>
      <description>
        <![CDATA[Your salespeople aren’t closing because they’re selling equipment. They need to start solving problems.]]>
      </description>
      <pubDate>Fri, 27 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/12126-why-dont-my-salespeople-close-more-deals</link>
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    <item>
      <title>Practical Tech Series, Part 1: 'Gigging Out' Your Parts Delivery</title>
      <description>
        <![CDATA[<p>A new Uber-type of ‘gig’ economy service offers same-day mobile parts delivery, including large & bulky parts.</p>]]>
      </description>
      <pubDate>Thu, 26 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/12125-practical-tech-series-part-1-gigging-out-your-parts-delivery</link>
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      <title>The One Word That’s Driving Service Customers Away</title>
      <description>
        <![CDATA[If being busy automatically meant customers were happy, every service department in the country would have perfect retention.]]>
      </description>
      <pubDate>Fri, 20 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/12104-the-one-word-thats-driving-service-customers-away</link>
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      <title>Are Dealers and Manufacturers Playing Chicken With Inventory?</title>
      <description>
        <![CDATA[Right now, a lot of dealers and manufacturers are staring each other down across the table, both waiting for the other side to blink. How do you navigate and improve this dynamic?]]>
      </description>
      <pubDate>Wed, 07 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/12040-are-dealers-and-manufacturers-playing-chicken-with-inventory</link>
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    <item>
      <title>The Year-End Checkup Every Dealer Should Do</title>
      <description>
        <![CDATA[Hope is not a strategy. But knowing your numbers is. These five numbers will tell you exactly what kind of year you really had and what kind of year you are about to have.]]>
      </description>
      <pubDate>Fri, 02 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/12034-the-year-end-checkup-every-dealer-should-do</link>
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    <item>
      <title>Dollars or Pieces</title>
      <description>
        <![CDATA[Measure inventory accuracy in pieces instead of dollars – you and your customers will feel the difference.]]>
      </description>
      <pubDate>Wed, 10 Dec 2025 00:00:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/12014-dollars-or-pieces</link>
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    <item>
      <title>What’s the Secret to Keeping Your Service Department on Schedule?</title>
      <description>
        <![CDATA[Staying on schedule can feel like trying to stack marbles – frustrating and almost impossible]]>
      </description>
      <pubDate>Tue, 09 Dec 2025 23:00:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/12012-whats-the-secret-to-keeping-your-service-department-on-schedule</link>
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    <item>
      <title>How Humility &amp; Continuous Learning Build Leadership</title>
      <description>
        <![CDATA[Leadership is built on humility, letting your team go first and trial-by-fire.]]>
      </description>
      <pubDate>Thu, 04 Dec 2025 00:00:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/11988-how-humility-and-continuous-learning-build-leadership</link>
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    <item>
      <title>Why Too Many Leads Can Be a Problem</title>
      <description>
        <![CDATA[Too many leads without a process can actually hurt your dealership more than it helps.]]>
      </description>
      <pubDate>Wed, 03 Dec 2025 23:00:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/11990-why-too-many-leads-can-be-a-problem</link>
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    <item>
      <title>Lessons from Nick Saban: Leadership, Discipline &amp; Character Development</title>
      <description>
        <![CDATA[Powerful lessons from legendary coach Nick Saban on leadership, discipline, and perseverance that extend far beyond the football field.]]>
      </description>
      <pubDate>Thu, 30 Oct 2025 16:40:15 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/11927-lessons-from-nick-saban-leadership-discipline-and-character-development</link>
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      <title>Stop Hiding When Your Field Sales Rep Walks In</title>
      <description>
        <![CDATA[If you know how to work with them, your field sales reps can be one of the best resources to help your dealership move forward.]]>
      </description>
      <pubDate>Wed, 08 Oct 2025 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/11882-stop-hiding-when-your-field-sales-rep-walks-in</link>
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    <item>
      <title>Equip Expo to Deliver Tech &amp; Dealer Education Sessions, Women in OPE Panel</title>
      <description>
        <![CDATA[With such a wide range of product innovations, educational sessions and networking opportunities for equipment dealers and media alike, the event is certain to deliver plenty of news over the duration of the 4-day event set for Oct. 21-24 at the Kentucky Exposition Center.]]>
      </description>
      <pubDate>Wed, 08 Oct 2025 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/11880-equip-expo-to-deliver-tech-and-dealer-education-sessions-women-in-ope-panel</link>
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    <item>
      <title>‘Judge Me on My Losers’</title>
      <description>
        <![CDATA[Lessiter Media President Mike Lessiter revisits the ‘one thing’ maxim & challenges his audience to gauge success or failure on the type of business you were born to serve.]]>
      </description>
      <pubDate>Tue, 30 Sep 2025 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/11873-judge-me-on-my-losers</link>
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    <item>
      <title>Can the Power of Deals Impact Brand Loyalty?</title>
      <description>
        <![CDATA[Nowadays, the loyalty to one brand has faltered, to which comes an observation on the new age of homeowners and rural lifestylers — good deals on reputable brands may outweigh the color of the equipment.]]>
      </description>
      <pubDate>Mon, 29 Sep 2025 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/11871-the-power-of-deals-impacts-on-brand-loyalty-and-color-conversions</link>
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    <item>
      <title>Our Tribute to Amy Johnson, an Amazing Co-Worker</title>
      <description>
        <![CDATA[A dedicated and valuable member of the Lessiter Media family, Amy earned the respect of hundreds of folks she worked closely with from around the world.]]>
      </description>
      <pubDate>Thu, 11 Sep 2025 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/11841-our-tribute-to-amy-johnson-an-amazing-co-worker</link>
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      <title>Driving Success: Business Takeaways from “F1: The Movie”</title>
      <description>
        <![CDATA[What a blockbuster movie about a failing F1 racing team can teach us about successful business and team building principles.]]>
      </description>
      <pubDate>Wed, 10 Sep 2025 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/11839-driving-success-business-takeaways-from-f1-the-movie</link>
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      <title>The ROI of Intentional Branding</title>
      <description>
        <![CDATA[If branding can negatively slash a company’s market value by tens of millions of dollars within days, how effective can GOOD and TARGETED branding for your company be?]]>
      </description>
      <pubDate>Fri, 05 Sep 2025 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/11827-the-roi-of-intentional-branding</link>
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      <title>Lessons on Leveraging Supersonic Focus</title>
      <description>
        <![CDATA[Learn how reducing nonessential tasks and embracing focused, ‘boring’ work can boost team energy, clarity, and results, according to Juliet Funt.]]>
      </description>
      <pubDate>Thu, 28 Aug 2025 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/11813-lessons-on-leveraging-supersonic-focus</link>
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      <title>How Leaders and Teams Can Win with a Reductive Mindset</title>
      <description>
        <![CDATA[A Global Leadership Summit session explored how simplifying priorities can strengthen teams.]]>
      </description>
      <pubDate>Sat, 23 Aug 2025 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/11809-how-leaders-and-teams-can-win-with-a-reductive-mindset</link>
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      <title>How Do I Know if My Dealership is Really Making Money?</title>
      <description>
        <![CDATA[Solid sales don’t always mean real profits — here’s how to know if your dealership is truly making money.]]>
      </description>
      <pubDate>Wed, 20 Aug 2025 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/11804-how-do-i-know-if-my-dealership-is-really-making-money</link>
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      <title>On the Shortline Manufacturing Business: A ‘Declaration of Independents’</title>
      <description>
        <![CDATA[As its association marks 75 years, the shortline business deserves examination – and recognition for changing the course of agriculture.]]>
      </description>
      <pubDate>Tue, 19 Aug 2025 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/11800-on-the-shortline-manufacturing-business-a-declaration-of-independents</link>
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      <title>Peggy Noonan on Work, Immigration Priorities</title>
      <description>
        <![CDATA[While standing up for ‘contributing’ immigrant labor, <em>Wall Street Journal</em> columnist Peggy Nooonan shares gems on the long-forgotten ideals of work.]]>
      </description>
      <pubDate>Mon, 04 Aug 2025 09:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/11783-peggy-noonan-on-work-immigration-priorities</link>
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      <title>It's All About the Hits</title>
      <description>
        <![CDATA[Dean Devore compares "instinct based" and "hit based" stocking in regards to your dealership.]]>
      </description>
      <pubDate>Fri, 25 Jul 2025 07:00:43 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/11768-its-all-about-the-hits</link>
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      <title>Empty Bays in November? Five Steps to Fill Them Before Fall</title>
      <description>
        <![CDATA[Here are five steps to properly fill your service bays and create a successful off-season program.]]>
      </description>
      <pubDate>Sat, 19 Jul 2025 07:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/11748-empty-bays-in-november-five-steps-to-fill-them-before-fall</link>
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      <title>Keeping the Heavy-Duty ‘Hustle’ in My Oft-Used ZTR Mower</title>
      <description>
        <![CDATA[The tag team of a good outdoor power equipment retailer and an OEM mower manufacturer renewed my faith in what’s possible in the retail experience.]]>
      </description>
      <pubDate>Tue, 15 Jul 2025 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/11752-keeping-the-heavy-duty-hustle-in-my-oft-used-ztr-mower</link>
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