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      <title>[Video] Customer Satisfaction Fuels Dealership of the Year's Outlook</title>
      <description>
        <![CDATA[How’s 2025 shaping up for Broadhead Equipment? After major changes to the dealership in late 2023 brought remarkable results in 2024 for Broadhead Equipment, 2025 finds Richard and Jordan continuing to prioritize stellar service and customer satisfaction which is already paying off.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/11590</guid>
      <pubDate>Mon, 07 Apr 2025 08:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/11590-video-customer-satisfaction-fuels-dealership-of-the-years-outlook</link>
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      <title>[Video] Dealer’s Investment in Rural Community Relations Boosts Goodwill and ROI</title>
      <description>
        <![CDATA[In serving its rural Alabama region, the Broadhead family takes its commitment to the community seriously and invests time and talent into maintaining a presence in the areas it serves. From school visits to taking equipment to events and connecting with future generations, Richard and Jordan discuss the value of strong community relations.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/11589</guid>
      <pubDate>Mon, 07 Apr 2025 08:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/11589-video-dealers-investment-in-rural-community-relations-boosts-goodwill-and-roi</link>
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      <title>[Video] How a Dealer Software Upgrade and Advanced Accounting Delivered Results</title>
      <description>
        <![CDATA[Immediate and impressive returns were realized when Jordan Broadhead, co-owner of RLD Dealership of the Year Broadhead Equipment made a few key decisions on his dealership’s software system and updated accounting systems. Hear about the role those choices made in driving revenue.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/11588</guid>
      <pubDate>Mon, 07 Apr 2025 08:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/11588-video-how-a-dealer-software-upgrade-and-advanced-accounting-delivered-results</link>
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      <title>[Video] Lessons on Leveraging Marketing Strategies in a Rural Dealership</title>
      <description>
        <![CDATA[Jordan Broadhead explains the marketing strategy behind the dealership’s success in casting a wide net for new customers. Learn how they worked the website into a sales tool to expedite the equipment buying process and how leveraging social media has boosted their visibility.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/11587</guid>
      <pubDate>Mon, 07 Apr 2025 08:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/11587-video-lessons-on-leveraging-marketing-strategies-in-a-rural-dealership</link>
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      <title>[Video] Behind the Scenes at Broadhead Equipment: Service, Parts and People</title>
      <description>
        <![CDATA[From mobile service visits by the owner to flexible tech scheduling and constant customer communication, Richard Broadhead’s old school style and his son Richard’s new-age systems combine for success.
]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/11586</guid>
      <pubDate>Mon, 07 Apr 2025 08:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/11586-video-behind-the-scenes-at-broadhead-equipment-service-parts-and-people</link>
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      <title>[Video] How a Small but Mighty Dealership Maintains a Loyal Customer Base</title>
      <description>
        <![CDATA[Rural Lifestyle Dealer’s Dealership of the Year, Broadhead Equipment in Sumiton, Al., has a small staff but a large and loyal customer base that continues to grow. Here, Richard and Jordan Broadhead share a deep-dive discussion into what’s behind their booming business.
]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/11585</guid>
      <pubDate>Mon, 07 Apr 2025 08:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/11585-video-how-a-small-but-mighty-dealership-maintains-a-loyal-customer-base</link>
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      <title>[Video] Going Lean and Growing Strong</title>
      <description>
        <![CDATA[In 2024, Broadhead increased revenue by 49% and reduced expenses by 25%. Learn what transpired behind the scenes within the dealership and product lineup to create those results, and their plans to position themselves for further growth.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/11584</guid>
      <pubDate>Mon, 07 Apr 2025 08:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/11584-video-going-lean-and-growing-strong</link>
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      <title>[Video] Dealership of the Year’s Customer-focused Philosophy</title>
      <description>
        <![CDATA[With a laser focus on customer service, Broadhead Equipment owner Richard Broadhead explains what he wants any visitor to his dealership to know about the business.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/11583</guid>
      <pubDate>Mon, 07 Apr 2025 08:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/11583-video-dealership-of-the-years-customer-focused-philosophy</link>
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      <title>[Video] How Broadhead Was Built: Dealer Origin Story</title>
      <description>
        <![CDATA[Rural Lifestyle Dealership of the Year Broadhead Equipment shared background on the evolution of the business and how the father-son duo of Richard and Jordan combined their different expertise in 2019 to serve their customers.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/11582</guid>
      <pubDate>Mon, 07 Apr 2025 08:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/11582-video-how-broadhead-was-built-dealer-origin-story</link>
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    <item>
      <title>[Video] Investing in Rural Lifestyle Remote Service</title>
      <description>
        <![CDATA[WCTractor Owner Chris Wackman explains why the company is making a push into remote rural lifestyle service for its customers.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/11231</guid>
      <pubDate>Mon, 09 Sep 2024 15:42:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/11231-video-investing-in-rural-lifestyle-remote-service</link>
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    <item>
      <title>[Video] The Benefits of a Young Leadership Group</title>
      <description>
        <![CDATA[WCTractor Owner Chris Wackman explains how the company benefits from having a younger team of leadership, where the youngest is 37 and the oldest is 58.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/11230</guid>
      <pubDate>Mon, 09 Sep 2024 15:42:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/11230-video-the-benefits-of-a-young-leadership-group</link>
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    <item>
      <title>[Video] WCTractor's Top Concerns for 2024</title>
      <description>
        <![CDATA[WCTractor Owner Chris Wackman goes over what concerns he has for the company in 2024, including managing inventory levels and potential uncertainty caused by the upcoming election.
]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/11229</guid>
      <pubDate>Mon, 09 Sep 2024 15:42:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/11229-video-wctractors-top-concerns-for-2024</link>
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      <title>[Video] Why 2024 is WCTractor's 'Year of the Rental'</title>
      <description>
        <![CDATA[WCTractor Owner Chris Wackman explains why the company is calling 2024 "The Year of the Rental" as it focuses on this aspect of its business. WCTractor faces tough competition, including rental powerhouse United Rentals.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/11228</guid>
      <pubDate>Mon, 09 Sep 2024 15:42:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/11228-video-why-2024-is-wctractors-year-of-the-rental</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2024/09/09/Why-2024-is-WCTractors-Year-of-the-Rental.webp?t=1725897978" type="image/png" medium="image" fileSize="694057">
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      <title>[Video] Why WCTractor's Managers Follow Up with Customers</title>
      <description>
        <![CDATA[WCTractor Owner Chris Wackman explains why the company focuses on having sales managers follow up with select customers on a weekly basis. Customers are asked what might have been improved in their experiences with the company, which WCTractor then makes an effort to correct.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/11227</guid>
      <pubDate>Mon, 09 Sep 2024 15:42:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/11227-video-why-wctractors-managers-follow-up-with-customers</link>
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    <item>
      <title>[Video] How Jacobi Sales Uses Data to Drive Business Decisions</title>
      <description>
        <![CDATA[Jacobi Sales is <em>Rural Lifestyle Dealer&rsquo;s</em> 2019 Dealership of the Year in the multi-store category. The dealership was founded in 1928 and now has 7 locations in the Louisville, Ky., area. Kevin Book, vice president and general manager, talks about how data drives the company&rsquo;s business strategies.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/8847</guid>
      <pubDate>Thu, 07 Nov 2019 15:01:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/8847-video-how-jacobi-sales-uses-data-to-drive-business-decisions</link>
    </item>
    <item>
      <title>[Video] How Jacobi Sales Works with Customers</title>
      <description>
        <![CDATA[Jacobi Sales is <em>Rural Lifestyle Dealer&rsquo;s </em>2019 Dealership of the Year in the multi-store category. The dealership was founded in 1928 and now has 7 locations in the Louisville, Ky., area. Brian Jacobi talks about his approach to sales, including being genuine and assuring them of the dealership&rsquo;s support.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/8846</guid>
      <pubDate>Thu, 07 Nov 2019 15:00:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/8846-video-how-jacobi-sales-works-with-customers</link>
    </item>
    <item>
      <title>[Video] Jacobi Sales Adapts to Changing Customer Base</title>
      <description>
        <![CDATA[Jacobi Sales is <em>Rural Lifestyle Dealer’s</em> 2019 Dealership of the Year in the multi-store category. The dealership was founded in 1928 and now has 7 locations in the Louisville, Ky., area. The dealership has adapted to meet the needs of the area’s growing rural lifestyle market.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/8845</guid>
      <pubDate>Thu, 07 Nov 2019 14:59:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/8845-video-jacobi-sales-adapts-to-changing-customer-base</link>
    </item>
    <item>
      <title>[Video] Jacobi Sales: Plans for a New Facility</title>
      <description>
        <![CDATA[Jacobi Sales is <em>Rural Lifestyle Dealer’s</em> 2019 Dealership of the Year in the multi-store category. The dealership was founded in 1928 and now has 7 locations in the Louisville, Ky., area. Brian Jacobi talks about the company’s plan for a new facility in Louisville, replacing the existing store.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/8844</guid>
      <pubDate>Thu, 07 Nov 2019 14:58:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/8844-video-jacobi-sales-plans-for-a-new-facility</link>
    </item>
    <item>
      <title>[Video] Jacobi Sales' Long History of Serving Customers</title>
      <description>
        <![CDATA[Jacobi Sales is <em>Rural Lifestyle Dealer&rsquo;s </em>2019 Dealership of the Year in the multi-store category. The dealership was founded in 1928 and now has 7 locations in the Louisville, Ky., area. Phillip Jacobi, chairman, talks about the dealership&rsquo;s long history.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/8843</guid>
      <pubDate>Thu, 07 Nov 2019 14:54:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/8843-video-jacobi-sales-long-history-of-serving-customers</link>
    </item>
    <item>
      <title>[Video] The Importance of Compact Tractors and the Rental Market</title>
      <description>
        <![CDATA[Jacobi Sales is <em>Rural Lifestyle Dealer&rsquo;s</em> 2019 Dealership of the Year in the multi-store category. The dealership&nbsp;has 7 locations in the Louisville, Ky., area. Kevin Book, the dealership&#39;s vice president and general manager,&nbsp;talks about the importance of the under 40 horsepower tractor segment to its sales, as well as&nbsp;rental opportunities.
]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/8841</guid>
      <pubDate>Thu, 07 Nov 2019 14:49:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/8841-video-the-importance-of-compact-tractors-and-the-rental-market</link>
    </item>
    <item>
      <title>[Video] Where is Technology Headed for the Rural Lifestyle Market</title>
      <description>
        <![CDATA[Alex Power Equipment co-owner David Deakins says the rural lifestyle equipment market is likely to make the transition to being all electric, particularly on the residential side of the business.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/8840</guid>
      <pubDate>Thu, 07 Nov 2019 14:46:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/8840-video-where-is-technology-headed-for-the-rural-lifestyle-market</link>
    </item>
    <item>
      <title>[Video] Flexibility Allows Alex Power to Embrace Change in Brands &amp; Customer Base</title>
      <description>
        <![CDATA[As Alex Power Equipment's business as grown and changed over the year, the dealership has had to adapt with those changes. Today Kubota has become a large part of the business, and the ownership team — Allan Buse, Tom Townsend and David Deakins — see that side of the business continuing to grow.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/8839</guid>
      <pubDate>Thu, 07 Nov 2019 14:45:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/8839-video-flexibility-allows-alex-power-to-embrace-change-in-brands-customer-base</link>
    </item>
    <item>
      <title>[Video] Alex Power Looks to Grow &amp; Highlights Internship Program</title>
      <description>
        <![CDATA[Alex Power Equipment is poised to continue growing the business, and its low turnover in staff will help make that possible. The dealership also has a strong relationship with Alexandria Technical College to help grow the service department.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/8838</guid>
      <pubDate>Thu, 07 Nov 2019 14:43:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/8838-video-alex-power-looks-to-grow-highlights-internship-program</link>
    </item>
    <item>
      <title>[Video] Alex Power Equipment Adapts to Changing Markets</title>
      <description>
        <![CDATA[As the agriculture market around Alexandria, Minn., has changed over the years Alex Power Equipment has adjusted its product lines and to meet the changing markets. Today, the dealership focuses on residential, contractor and light construction equipment lines and grown considerably since moving to a new location and shifting its product focus.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/8837</guid>
      <pubDate>Thu, 07 Nov 2019 14:42:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/8837-video-alex-power-equipment-adapts-to-changing-markets</link>
    </item>
    <item>
      <title>[Video] 'People Focus' Guides Alex Power's Employee &amp; Customer Satisfaction</title>
      <description>
        <![CDATA[Alex Power Equipment owners Allan Buse, Tom Townsend and David Deakins talk about how the dealership focuses on both employee and customer satisfaction to keep the business thriving.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/8836</guid>
      <pubDate>Thu, 07 Nov 2019 14:37:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/8836-video-people-focus-guides-alex-powers-employee-customer-satisfaction</link>
    </item>
    <item>
      <title>Alex Power Equipment Alexandria, Minn.</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>
        <![CDATA[Change can be a disrupter to a business, but for Alex Power Equipment it has led to some of the dealership’s greatest successes.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/8824</guid>
      <pubDate>Wed, 06 Nov 2019 00:01:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/8824-alex-power-equipment-alexandria-minn</link>
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        <media:description type="plain">The ownership group of Alex Power Equipment includes (l-r) Tom Townsend, service manager, Dave Deakins, parts manager, and Allan Buse, president and general manager. </media:description>
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    </item>
    <item>
      <title>[Video] Ranchland Tractor &amp; ATV: Achieving 5-Year Goals</title>
      <description>
        <![CDATA[Ranchland Tractor & ATV of Saucier, Miss., is <em>Rural Lifestyle Dealer’s</em> Dealership of the Year in the single-store category. David Holman is owner and Buford Wingate is general manager. Wingate talks about what he thinks the dealership can achieve in the next 5 years.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/7747</guid>
      <pubDate>Sat, 17 Nov 2018 14:38:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/7747-video-achieving-5-year-goals</link>
    </item>
    <item>
      <title>[Video] Ranchland Tractor &amp; ATV: General Manager &amp; Owner Supporting Each Other</title>
      <description>
        <![CDATA[Ranchland Tractor & ATV of Saucier, Miss., is <em>Rural Lifestyle Dealer’s</em> Dealership of the Year in the single-store category. David Holman is owner and Buford Wingate is general manager. Wingate talks about how they work together to be successful.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/7746</guid>
      <pubDate>Sat, 17 Nov 2018 11:00:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/7746-video-general-manager-owner-supporting-each-other</link>
    </item>
    <item>
      <title>[Video] Ranchland Tractor &amp; ATV: Bringing in Outside Experience</title>
      <description>
        <![CDATA[Ranchland Tractor & ATV of Saucier, Miss., is <em>Rural Lifestyle Dealer’s</em> Dealership of the Year in the single-store category. David Holman is owner and Buford Wingate is general manager. Wingate brings his experiences from the construction and trailer industries to the equipment dealership segment.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/7745</guid>
      <pubDate>Sat, 17 Nov 2018 00:00:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/7745-video-bringing-in-outside-experience</link>
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      <title>[Video] Management Team Stays Connected with Customers</title>
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        <![CDATA[Ranchland Tractor & ATV of Saucier, Miss., is <em>Rural Lifestyle Dealer’s</em> Dealership of the Year in the single-store category. David Holman is owner and Buford Wingate is general manager. Wingate talks about the importance of staying connected to the customer in addition to handling management responsibilities.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/7744</guid>
      <pubDate>Fri, 16 Nov 2018 14:34:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/7744-video-management-team-stays-connected-with-customers</link>
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