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    <description>Dealer news, product innovations, and manufacturer news.</description>
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    <item>
      <title>MAC Welcomes Industry Veteran, George Keen as Advisor</title>
      <description>MAC is pleased to announce that George Keen has joined the organization as an Advisor.</description>
      <content:encoded>
        <![CDATA[<p><span style="caret-color: rgb(0, 0, 0); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">MAC is pleased to announce that George Keen has joined the organization as an Advisor.</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12317</guid>
      <pubDate>Tue, 14 Jul 2026 09:40:30 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12317-mac-welcomes-industry-veteran-george-keen-as-advisor</link>
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    </item>
    <item>
      <title>Rural Lifestyle Dealer's Best of the Web: July 14, 2026</title>
      <author>jupchurch@lesspub.com</author>
      <description>This Week's Lineup: The Fascinating Story of Wright Mfg, The Man Who Won The Stand-On War Oliver Landpower's Toro Autonomous GeoLink Demonstration Day Landscape, Equipment &amp; ... Concerts? Oh My! DIY Wizard Turns ‘Miniature’ Tractors Into Equipment Fleet Case Study: New Holland’s Hybrid Telehandler Prototype Best of the Web This Week is brought to you by LS Tractor.</description>
      <content:encoded>
        <![CDATA[<p>This Week's Lineup:</p>

<ul>
<li>The Fascinating Story of Wright Mfg, The Man Who Won The Stand-On War</li>
<li>Oliver Landpower's Toro Autonomous GeoLink Demonstration Day</li>
<li>Landscape, Equipment & ... Concerts? Oh My!</li>
<li>DIY Wizard Turns ‘Miniature’ Tractors Into Equipment Fleet</li>
<li>Case Study: New Holland’s Hybrid Telehandler Prototype</li>
</ul>

<p><strong>Best of the Web This Week</strong> is brought to you by <a href="https://lstractorusa.com/become-a-dealer/" rel="sponsored noopener noreferrer" target="_blank">LS Tractor</a>.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12314</guid>
      <pubDate>Tue, 14 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12314-rural-lifestyle-dealers-best-of-the-web-july-14-2026</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/logos/RLD-THIS-WEEK.webp?t=1648240323" type="image/png" medium="image" fileSize="27729">
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    </item>
    <item>
      <title>FEMA Welcomes NorthBuilt as New Preferred Technology Partner</title>
      <description>The Farm Equipment Manufacturers Association (FEMA) is pleased to announce NorthBuilt as its preferred technology partner, effective July 1, 2026.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The Farm Equipment Manufacturers Association (FEMA) is pleased to announce NorthBuilt as its preferred technology partner, effective July 1, 2026.&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12315</guid>
      <pubDate>Mon, 13 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12315-fema-welcomes-northbuilt-as-new-preferred-technology-partner</link>
    </item>
    <item>
      <title>Kubota Tractor Corporation Announces Charlie Kowalski as Vice President of Information Technology for U.S. Operations</title>
      <description>Kubota Tractor Corporation today announced the appointment of Charlie Kowalski as Vice President of Information Technology for its U.S. operations.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Kubota Tractor Corporation today announced the appointment of Charlie Kowalski as Vice President of Information Technology for its U.S. operations.</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12312</guid>
      <pubDate>Wed, 08 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12312-kubota-tractor-corporation-announces-charlie-kowalski-as-vice-president-of-information-technology-for-us-operations</link>
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    </item>
    <item>
      <title>Equip Exposition Announces New Programs, Experiences in 2026</title>
      <description>Equip Exposition, the award-winning international landscape, outdoor living, and equipment exposition trade show, unveils several new events this year.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Equip Exposition, the award-winning international landscape, outdoor living, and equipment exposition trade show, unveils several new events this year.</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12311</guid>
      <pubDate>Wed, 08 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12311-equip-exposition-announces-new-programs-experiences-in-2026</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/07/06/EQP04274.webp?t=1783541918" type="image/jpeg" medium="image" fileSize="658656">
        <media:title type="plain">EquipExposition.jpg</media:title>
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    </item>
    <item>
      <title>Rural Lifestyle Dealer's Best of the Web: July 7, 2026</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>This Week's Lineup: Founders Edition ZT3500 for America's 250th Anniversary How Important is Your Time? How Big is Your Tractor? Ryobi ZR3 80V Hp Brushless Zero-turn Mower Review: Worth It? AGCO Launches Legacies of the Land Campaign to Honor Farming Families Across the United States The Future of the Fuel Outdoor Power Equipment (OPE) Market: Market Size, Forecast, Investment Trends &amp; Competitive Intelligence Best of the Web This Week is brought to you by LS Tractor.</description>
      <content:encoded>
        <![CDATA[<p>This Week's Lineup:</p>

<ul>
<li>Founders Edition ZT3500 for America's 250th Anniversary</li>
<li>How Important is Your Time? How Big is Your Tractor?</li>
<li>Ryobi ZR3 80V Hp Brushless Zero-turn Mower Review: Worth It?</li>
<li>AGCO Launches Legacies of the Land Campaign to Honor Farming Families Across the United States</li>
<li>The Future of the Fuel Outdoor Power Equipment (OPE) Market: Market Size, Forecast, Investment Trends & Competitive Intelligence</li>
</ul>

<p><strong>Best of the Web This Week</strong> is brought to you by <a href="https://lstractorusa.com/become-a-dealer/" rel="sponsored noopener noreferrer" target="_blank">LS Tractor</a>.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12308</guid>
      <pubDate>Tue, 07 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12308-rural-lifestyle-dealers-best-of-the-web-july-7-2026</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/logos/RLD-THIS-WEEK.webp?t=1648240323" type="image/png" medium="image" fileSize="27729">
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    </item>
    <item>
      <title>Diamond Mowers Pulls Back The Curtain on Its American-Built Manufacturing Process</title>
      <description>Diamond Mowers is opening its factory doors to show how American-built equipment goes from raw steel to jobsite-ready performance that goes beyond the “Made in the USA” label.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Diamond Mowers is opening its factory doors to show how American-built equipment goes from raw steel to jobsite-ready performance that goes beyond the “Made in the USA” label.</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12304</guid>
      <pubDate>Thu, 02 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12304-diamond-mowers-pulls-back-the-curtain-on-its-american-built-manufacturing-process</link>
    </item>
    <item>
      <title>Top 10 Rural Lifestyle Industry Stories in June 2026</title>
      <description>In case you missed them, here are the most popular items on our website from the past month, June 2026.</description>
      <content:encoded>
        <![CDATA[In case you missed them, here are the most popular items on our website from the past month, June 2026.]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12307</guid>
      <pubDate>Wed, 01 Jul 2026 14:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12307-top-10-rural-lifestyle-industry-stories-in-june-2026</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/rld-top-10.webp?t=1746209169" type="image/png" medium="image" fileSize="116216">
        <media:title type="plain">rld-top-10.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Bobcat President Mike Ballweber to Retire, CEO Scott Park Named Interim Leader</title>
      <description>Bobcat Company announced the upcoming retirement of Mike Ballweber, president of Doosan Bobcat North America, Inc., effective July 31, following a distinguished career spanning nearly 30 years with the company.</description>
      <content:encoded>
        <![CDATA[<p>Bobcat Company announced the upcoming retirement of Mike Ballweber, president of Doosan Bobcat North America, Inc., effective July 31, following a distinguished career spanning nearly 30 years with the company.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12306</guid>
      <pubDate>Wed, 01 Jul 2026 12:03:25 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12306-bobcat-president-mike-ballweber-to-retire-ceo-scott-park-named-interim-leader</link>
    </item>
    <item>
      <title>OPEI Hosts Annual Meeting</title>
      <description>SAVANNAH, Ga. — Nearly 150 members and invited guests gathered in Savannah, Ga., last week for three days of networking, industry updates, and perspective from leading authorities on international trade, geopolitics and macroeconomic trends.</description>
      <content:encoded>
        <![CDATA[<p style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">SAVANNAH, Ga. — Nearly 150 members and invited guests gathered in Savannah, Ga., last week for three days of networking, industry updates, and perspective from leading authorities on international trade, geopolitics and macroeconomic trends.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12303</guid>
      <pubDate>Tue, 30 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12303-opei-hosts-annual-meeting</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/06/30/2.-Winning-golf-team.-S-Ariens-H-Redman-K-Kiser-D-Ariens-T-Rugg-(1).webp?t=1782940837" type="image/jpeg" medium="image" fileSize="163290">
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    </item>
    <item>
      <title>Rural Lifestyle Dealer's Best of the Web: June 30, 2026</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>This Week's Lineup: Happy Semiquincentennial America! Kubota Fuels Farmer Veterans' Next Chapter at NASCAR San Diego Weekend Through 'Geared to Give' Program The Tractor Danger That I Wish I Had Taken Seriously Woods Equipment’s Old Glory Story</description>
      <content:encoded>
        <![CDATA[<p>This Week's Lineup:</p>

<ul>
<li>Happy Semiquincentennial America!</li>
<li>Kubota Fuels Farmer Veterans' Next Chapter at NASCAR San Diego Weekend Through 'Geared to Give' Program</li>
<li>The Tractor Danger That I Wish I Had Taken Seriously</li>
<li>Woods Equipment’s Old Glory Story</li>
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<p>TYM celebrates is 75th anniversary in 2026. We create tractors that bring together alluring form, advanced function and accessible value. Through our expertise in design, engineering and manufacturing, the company helps owners overcome every obstacle as they shape the world around them. TYM North America is headquartered in Georgia and we assemble our tractors in four facilities in GA, PA, TX and OR for our U.S. and Canadian dealers.
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</ul>

<!--<p><strong>Best of the Web This Week</strong> is brought to you by <a href="https://tym.world/en-us/products/request-quote" rel="sponsored noopener noreferrer noopener noreferrer noopener noreferrer" target="_blank">TYM</a>.</p>-->]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12301</guid>
      <pubDate>Tue, 30 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12301-rural-lifestyle-dealers-best-of-the-web-june-30-2026</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/logos/RLD-THIS-WEEK.webp?t=1648240323" type="image/png" medium="image" fileSize="27729">
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    <item>
      <title>Honda Strengthens Power Sports &amp; Products Business With More Unified Structure</title>
      <description>Honda announced on June 26, a restructuring of its Power Sports &amp; Products center (PS&amp;P).</description>
      <content:encoded>
        <![CDATA[<p>Honda announced on June 26, a restructuring of its Power Sports & Products center (PS&P).</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12300</guid>
      <pubDate>Mon, 29 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12300-honda-strengthens-power-sports-and-products-business-with-more-unified-structure</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/06/29/Honda-Logo-source.webp?t=1782837761" type="image/jpeg" medium="image" fileSize="90629">
        <media:title type="plain">Honda-Logo-source.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Lessiter Media Loses Beloved Contributing Editor, Dan Crummett</title>
      <description>No-Till Farmer Editor Frank Lessiter said Dan made major contributions the magazine’s content for many years, first as a freelance writer before taking an expanded role at Lessiter Media in 2023 as a contributing editor.</description>
      <content:encoded>
        <![CDATA[No-Till Farmer Editor Frank Lessiter said Dan made major contributions the magazine’s content for many years, first as a freelance writer before taking an expanded role at Lessiter Media in 2023 as a contributing editor.]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12299</guid>
      <pubDate>Fri, 26 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12299-lessiter-media-loses-beloved-contributing-editor-dan-crummett</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/06/26/IMG_3802.webp?t=1782837761" type="image/jpeg" medium="image" fileSize="229777">
        <media:title type="plain">Dan Crummett.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Diamond Mowers Strengthens Dealer Support Through Demo Days And Champion Training Events</title>
      <description>Diamond Mowers announced its annual Dealer Demo Days and Champion Training events, designed to provide hands-on learning opportunities for equipment dealers serving contractors, municipalities, forestry professionals, and land management crews.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Diamond Mowers&nbsp;<span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">announced its annual Dealer Demo Days and Champion Training events,&nbsp;<span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">designed to provide hands-on learning opportunities for equipment dealers serving contractors, municipalities, forestry professionals, and land management crews.</span></span></span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12298</guid>
      <pubDate>Thu, 25 Jun 2026 14:29:20 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12298-diamond-mowers-strengthens-dealer-support-through-demo-days-and-champion-training-events</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/06/25/image001.webp?t=1782591495" type="image/png" medium="image" fileSize="80538">
        <media:title type="plain">DiamondMowers.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Toro Donates Equipment to University of Minnesota Landscape Arboretum</title>
      <description>The Toro Company has announced the donation of a Toro® Groundsmaster® 4000-D mower to the University of Minnesota Landscape Arboretum, providing a critical equipment upgrade to support the maintenance of the 1,200-acre horticultural garden and arboretum in Chaska, Minnesota.</description>
      <content:encoded>
        <![CDATA[<p>The Toro Company has announced the donation of a Toro® Groundsmaster® 4000-D mower to the University of Minnesota Landscape Arboretum, providing a critical equipment upgrade to support the maintenance of the 1,200-acre horticultural garden and arboretum in Chaska, Minnesota.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12296</guid>
      <pubDate>Tue, 23 Jun 2026 09:53:45 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12296-toro-donates-equipment-to-university-of-minnesota-landscape-arboretum</link>
    </item>
    <item>
      <title>Rural Lifestyle Dealer's Best of the Web: June 23, 2026</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>This Week's Lineup: Trailer Came Loose on Highway — Here's What Went Wrong (With Dashcam Footage) Top-Selling Compact Track Loaders, Used Values &amp; Auction Winners for 2025-26 PR Equipment Breaks Down How It’s Diversified Its Offerings California Waivers Face Bumpy Future in Congress</description>
      <content:encoded>
        <![CDATA[<p>This Week's Lineup:</p>

<ul>
<li>Trailer Came Loose on Highway — Here's What Went Wrong (With Dashcam Footage)</li>
<li>Top-Selling Compact Track Loaders, Used Values & Auction Winners for 2025-26</li>
<li>PR Equipment Breaks Down How It’s Diversified Its Offerings</li>
<li>California Waivers Face Bumpy Future in Congress</li>
</ul>

<!--<p><strong>Best of the Web This Week</strong> is brought to you by <a href="https://tym.world/en-us/products/request-quote" rel="sponsored noopener noreferrer noopener noreferrer noopener noreferrer" target="_blank">TYM</a>.</p>-->]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12295</guid>
      <pubDate>Tue, 23 Jun 2026 09:30:08 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12295-rural-lifestyle-dealers-best-of-the-web-june-23-2026</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/logos/RLD-THIS-WEEK.webp?t=1648240323" type="image/png" medium="image" fileSize="27729">
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    <item>
      <title>Generac Completes Sale of Mean Green Mower Business to Mowtech Partners</title>
      <description>The Mean Green business, including its product line, brand identity and dealer network, will continue under the new ownership.</description>
      <content:encoded>
        <![CDATA[<p>The Mean Green business, including its product line, brand identity and dealer network, will continue under the new ownership.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12294</guid>
      <pubDate>Mon, 22 Jun 2026 15:52:17 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12294-generac-completes-sale-of-mean-green-mower-business-to-mowtech-partners</link>
    </item>
    <item>
      <title>U.S. OPE Dealer Revenue Falls in May as Midwest Sees Steepest Decline</title>
      <author>jupchurch@lesspub.com</author>
      <description>May revenue for outdoor power equipment (OPE) dealers decreased compared to April 2026, according to Constellation Dealership Software's latest monthly market update, which analyzes transactional sales data from a consistent group of 257 dealers reporting over the past 3 years.</description>
      <content:encoded>
        <![CDATA[<p>May revenue for outdoor power equipment (OPE) dealers decreased compared to April 2026, according to Constellation Dealership Software's latest monthly market update, which analyzes transactional sales data from a consistent group of 257 dealers reporting over the past 3 years.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12292</guid>
      <pubDate>Thu, 18 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12292-us-ope-dealer-revenue-falls-in-may-as-midwest-sees-steepest-decline</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/06/18/OME-Revenue-Year-(1).webp?t=1781955023" type="image/png" medium="image" fileSize="164363">
        <media:title type="plain">OME Revenue Year (1).png</media:title>
      </media:content>
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    <item>
      <title>Rural Lifestyle Dealer's Best of the Web: June 16, 2026</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>This Week's Lineup: Inside the 6-year Process of Turning American Football Fields into World Cup Pitches A Look Inside a Japanese Kubota Dealer Leading Through Change Howe Equipment Compares Toro, Exmark and Bad Boy Mowers</description>
      <content:encoded>
        <![CDATA[<p>This Week's Lineup:</p>

<ul>
<li>Inside the 6-year Process of Turning American Football Fields into World Cup Pitches</li>
<li>A Look Inside a Japanese Kubota Dealer</li>
<li>Leading Through Change</li>
<li>Howe Equipment Compares Toro, Exmark and Bad Boy Mowers</li>
</ul>

<!--<p><strong>Best of the Web This Week</strong> is brought to you by <a href="https://tym.world/en-us/products/request-quote" rel="sponsored noopener noreferrer noopener noreferrer noopener noreferrer" target="_blank">TYM</a>.</p>-->]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12263</guid>
      <pubDate>Tue, 16 Jun 2026 12:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12263-rural-lifestyle-dealers-best-of-the-web-june-16-2026</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/logos/RLD-THIS-WEEK.webp?t=1648240323" type="image/png" medium="image" fileSize="27729">
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    <item>
      <title>Kayla Cross Named Chief Operating Officer, Pioneer Equipment Dealers Association</title>
      <description>The Pioneer Equipment Dealers Association and the Automobile Dealers Association of North Dakota announce the promotion of Kayla Cross to Chief Operating Officer.</description>
      <content:encoded>
        <![CDATA[<p>The Pioneer Equipment Dealers Association and the Automobile Dealers Association of North Dakota announce the promotion of Kayla Cross to Chief Operating Officer.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12266</guid>
      <pubDate>Tue, 16 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12266-kayla-cross-named-chief-operating-officer-pioneer-equipment-dealers-association</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/06/16/Kayla-Cross-Pioneer-Equipment-Dealers-Association.webp?t=1781802131" type="image/png" medium="image" fileSize="521362">
        <media:title type="plain">Kayla Cross Pioneer Equipment Dealers Association.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Virnig Launches All-New Snow Blower Lineup Built for Maximum Performance in Demanding Winter Conditions</title>
      <description>Virnig Manufacturing is introducing a completely redesigned snow blower lineup engineered to move more snow, handle tougher winter conditions, and give operators more configuration options than ever before.</description>
      <content:encoded>
        <![CDATA[<p>Virnig Manufacturing is introducing a completely redesigned snow blower lineup engineered to move more snow, handle tougher winter conditions, and give operators more configuration options than ever before.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12265</guid>
      <pubDate>Tue, 16 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12265-virnig-launches-all-new-snow-blower-lineup-built-for-maximum-performance-in-demanding-winter-conditions</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/06/16/Virnig-Logo-Long-MFG.webp?t=1781775274" type="image/png" medium="image" fileSize="95598">
        <media:title type="plain">Virnig Logo Long MFG.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Exploring How Customer Challenges Inspire Exmark Innovations</title>
      <description>With a more than 40-year history of commercial mower innovation, Exmark is doubling down on its commitment to customer-focused innovation.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">With a more than 40-year history of commercial mower innovation, Exmark is doubling down on its commitment to customer-focused innovation.</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12262</guid>
      <pubDate>Mon, 15 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12262-exploring-how-customer-challenges-inspire-exmark-innovations</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/06/15/XiQ-Technology.webp?t=1781624404" type="image/jpeg" medium="image" fileSize="132912">
        <media:title type="plain">XiQ Technology.jpg</media:title>
      </media:content>
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    <item>
      <title>Rural Lifestyle Dealer's Best of the Web: June 9, 2026</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>This Week's Lineup: GreenCare for Troops Marks 20 Years of Supporting Military Families Infestation! Customer’s Mower Was FULL Of Bugs! Will It Run? Community Connections: LS Tractor Helps Bring Hands-On Learning to Life at Raleigh Oak Charter School Industry Shares Comments on CNH’s Color-Mixing of its Dealer Network Before AGCO: The Untold Story of Allis-Chalmers’ Collapse</description>
      <content:encoded>
        <![CDATA[<p>This Week's Lineup:</p>

<ul>
<li>GreenCare for Troops Marks 20 Years of Supporting Military Families</li>
<li>Infestation! Customer’s Mower Was FULL Of Bugs! Will It Run?</li>
<li>Community Connections: LS Tractor Helps Bring Hands-On Learning to Life at Raleigh Oak Charter School</li>
<li>Industry Shares Comments on CNH’s Color-Mixing of its Dealer Network</li>
<li>Before AGCO: The Untold Story of Allis-Chalmers’ Collapse</li>
</ul>

<!--<p><strong>Best of the Web This Week</strong> is brought to you by <a href="https://tym.world/en-us/products/request-quote" rel="sponsored noopener noreferrer noopener noreferrer noopener noreferrer" target="_blank">TYM</a>.</p>-->]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12256</guid>
      <pubDate>Tue, 09 Jun 2026 06:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12256-rural-lifestyle-dealers-best-of-the-web-june-9-2026</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/logos/RLD-THIS-WEEK.webp?t=1648240323" type="image/png" medium="image" fileSize="27729">
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    <item>
      <title>“Feels Like a Ferris” Campaign Highlights the Benefits of Ferris’ Patented Full Suspension </title>
      <description>“Feels Like a Ferris” is the theme of Ferris’ recently launched national ad campaign targeting power equipment dealers, landscapers and consumers.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">“</span>Feels Like a Ferris” is the theme of Ferris’ recently launched national ad campaign targeting power equipment dealers, landscapers and consumers.<br>

<br></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12259</guid>
      <pubDate>Tue, 09 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12259-feels-like-a-ferris-campaign-highlights-the-benefits-of-ferris-patented-full-suspension</link>
    </item>
    <item>
      <title>AED Honors House Agriculture Committee Chairman Glenn “GT” Thompson
with 2026 Legislative Leadership Award</title>
      <description>Associated Equipment Distributors (AED) presented House Agriculture Committee Chairman Glenn "GT" Thompson (R-Pa.) with the 2026 AED Legislative Leadership Award during the 2026 AED Policy Conference &amp; Advocacy Day, held June 1-3 in Washington, D.C.</description>
      <content:encoded>
        <![CDATA[<p>Associated Equipment Distributors (AED) presented House Agriculture
Committee Chairman Glenn "GT" Thompson (R-Pa.) with the 2026 AED Legislative Leadership Award
during the 2026 AED Policy Conference & Advocacy Day, held June 1-3 in Washington, D.C.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12255</guid>
      <pubDate>Mon, 08 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12255-aed-honors-house-agriculture-committee-chairman-glenn-gt-thompson-with-2026-legislative-leadership-award</link>
    </item>
    <item>
      <title>Roadrunner Expands Team with Addition of Trevor Revesz as Marketing  Supervisor </title>
      <description>Roadrunner, an ag and rural marketing agency built to make smart marketing accessible, is expanding its team with the addition of Trevor Revesz as Marketing Supervisor.</description>
      <content:encoded>
        <![CDATA[<p><span style="font-weight:400;font-style:normal;">Roadrunner, an ag and rural marketing agency built to make smart &nbsp;marketing accessible, is expanding its team with the addition of Trevor Revesz as Marketing &nbsp;Supervisor.</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12253</guid>
      <pubDate>Sat, 06 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12253-roadrunner-expands-team-with-addition-of-trevor-revesz-as-marketing-supervisor</link>
    </item>
    <item>
      <title>Rural Lifestyle Dealer's Best of the Web: June 2, 2026</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>This Week's Lineup: Professional Field Maintenance Team Shares What It’s Like to Prepare for the FIFA World Cup Is it a Technician Problem or a Process and Leadership Problem? My Zero Turn Mower Is Ridiculous … But This Might Save Me Money Where are Kubota Tractors Made? Inside the Brand’s Manufacturing Network</description>
      <content:encoded>
        <![CDATA[<p>This Week's Lineup:</p>

<ul>
<li>Professional Field Maintenance Team Shares &nbsp;What It’s Like to Prepare for the FIFA World Cup</li>
<li>Is it a Technician Problem or a Process and Leadership Problem?&nbsp;</li>
<li>My Zero Turn Mower Is Ridiculous … But This Might Save Me Money</li>
<li>Where are Kubota Tractors Made? Inside the Brand’s Manufacturing Network</li>
</ul>

<!--<p><strong>Best of the Web This Week</strong> is brought to you by <a href="https://tym.world/en-us/products/request-quote" rel="sponsored noopener noreferrer noopener noreferrer noopener noreferrer" target="_blank">TYM</a>.</p>-->]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12250</guid>
      <pubDate>Tue, 02 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12250-rural-lifestyle-dealers-best-of-the-web-june-2-2026</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/logos/RLD-THIS-WEEK.webp?t=1648240323" type="image/png" medium="image" fileSize="27729">
      </media:content>
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    <item>
      <title>Top 10 Rural Lifestyle Industry Stories in May 2026</title>
      <description>In case you missed them, here are the most popular items on our website from the past month, May 2026.</description>
      <content:encoded>
        <![CDATA[In case you missed them, here are the most popular items on our website from the past month, May 2026.]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12249</guid>
      <pubDate>Mon, 01 Jun 2026 12:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12249-top-10-rural-lifestyle-industry-stories-in-may-2026</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/rld-top-10.webp?t=1746209169" type="image/png" medium="image" fileSize="116216">
        <media:title type="plain">rld-top-10.png</media:title>
      </media:content>
    </item>
    <item>
      <title>TYM North America Launches the T2025P Subcompact Tractor</title>
      <description>TYM North America proudly announces the launch of the T2025P, an exciting new model in the Series 2 lineup.</description>
      <content:encoded>
        <![CDATA[<p>TYM North America proudly announces the launch of the T2025P, an exciting new model in the Series 2 lineup.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12248</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12248-tym-north-america-launches-the-t2025p-subcompact-tractor</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/05/28/June-1-2026-TYM-T2025-Launch.webp?t=1780450136" type="image/png" medium="image" fileSize="1107705">
        <media:title type="plain">June 1 2026 TYM T2025 Launch.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Burrows Enterprises Celebrates Production of 5,000th Roto Grind Tub Grinder</title>
      <description>Burrows Enterprises, LLC is proud to announce a major milestone in company history — the production of its 5,000th Roto Grind Tub Grinder, completed during the first week of May 2026.</description>
      <content:encoded>
        <![CDATA[<p>Burrows Enterprises, LLC is proud to announce a major milestone in company history — the production of its 5,000th Roto Grind Tub Grinder, completed during the first week of May 2026.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12247</guid>
      <pubDate>Sat, 30 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12247-burrows-enterprises-celebrates-production-of-5-000th-roto-grind-tub-grinder</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/05/28/image001.webp?t=1780289395" type="image/jpeg" medium="image" fileSize="133970">
        <media:title type="plain">image001.jpg</media:title>
      </media:content>
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