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    <title>Industry News</title>
    <description>Dealer news, product innovations, and manufacturer news.</description>
    <link>https://www.rurallifestyledealer.com/rss</link>
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    <item>
      <title>MASCHIO GASPARDO Inaugurates Canadian Subsidiary, Strengthening North American Presence</title>
      <description>The 32,250 sq. ft. facility, including 3,250 sq. ft. of offices, brings together training areas, machinery and spare parts storage, assembly and operational support. By placing these functions under one roof, it gives Canadian dealers a closer point of contact for products, technical expertise and service, especially during critical farming periods.</description>
      <content:encoded>
        <![CDATA[<p>The 32,250 sq. ft. facility, including 3,250 sq. ft. of offices, brings together training areas, machinery and spare parts storage, assembly and operational support. By placing these functions under one roof, it gives Canadian dealers a closer point of contact for products, technical expertise and service, especially during critical farming periods.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12433</guid>
      <pubDate>Thu, 29 Oct 2026 13:30:12 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12433-maschio-gaspardo-inaugurates-canadian-subsidiary-strengthening-north-american-presence</link>
    </item>
    <item>
      <title>AGCO Names Georgia Educator Ben Brand Inaugural Ag Mechanics Teacher of the Year</title>
      <description>The new AGCO-sponsored award recognizes educators who prepare students for careers in agricultural mechanics and technology.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: center; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The new AGCO-sponsored award recognizes educators who prepare students for careers in agricultural mechanics and technology.</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12429</guid>
      <pubDate>Wed, 28 Oct 2026 08:25:48 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12429-agco-names-georgia-educator-ben-brand-inaugural-ag-mechanics-teacher-of-the-year</link>
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    </item>
    <item>
      <title>Rural Lifestyle Dealer's Best of the Web: October 27, 2026</title>
      <author>jupchurch@lesspub.com</author>
      <description>This Week's Lineup: The Rise and Fall of Dixie Chopper Celebrity Sighting at the Equip Expo WB Global Services' Tech Tip Tuesday Brewers Pride What a Dealer Learned in 90 Days of BI as a Service for IntelliDealer Best of the Web This Week is brought to you by Solis.</description>
      <content:encoded>
        <![CDATA[<p>This Week's Lineup:</p>

<ul>
<li>The Rise and Fall of Dixie Chopper</li>
<li>Celebrity Sighting at the Equip Expo&nbsp;</li>
<li>WB Global Services' Tech Tip Tuesday</li>
<li>Brewers Pride</li>
<li>What a Dealer Learned in 90 Days of BI as a Service for IntelliDealer</li>
</ul>

<p><strong>Best of the Web This Week</strong> is brought to you by <a href="https://solistractorusa.com/" rel="sponsored noopener noreferrer" target="_blank">Solis</a>.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12422</guid>
      <pubDate>Tue, 27 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12422-rural-lifestyle-dealers-best-of-the-web-october-27-2026</link>
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    </item>
    <item>
      <title>Procede Software Announces Strategic Acquisition of RIMSS, Bringing Together Decades of Dealer Technology Leadership</title>
      <description>Both companies deliver comprehensive dealer management platforms built on Microsoft technology, with best-in-class OEM integrations and services.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Both companies deliver comprehensive dealer management platforms built on Microsoft technology, with best-in-class OEM integrations and services.</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12427</guid>
      <pubDate>Mon, 26 Oct 2026 09:03:17 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12427-procede-software-announces-strategic-acquisition-of-rimss-bringing-together-decades-of-dealer-technology-leadership</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/10/30/epub_RIMSS_Acquisition_Procede_Post_1024x600.png_800x600.webp?t=1793384994" type="image/png" medium="image" fileSize="252757">
        <media:title type="plain">Procede</media:title>
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    </item>
    <item>
      <title>SurePoint Ag Systems Announces Its Dealer Excellence Award Winners </title>
      <description>Throughout the 2026 year, these dealers helped producers across the country improve efficiency, accuracy, and productivity.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Throughout the 2026 year, these dealers helped producers across the country improve efficiency, accuracy, and productivity.</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12426</guid>
      <pubDate>Mon, 26 Oct 2026 08:23:19 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12426-surepoint-ag-system-announces-their-dealer-excellence-award-winers</link>
    </item>
    <item>
      <title>Q&amp;A: Share Your Thoughts on the NAEDA/AED Merger</title>
      <description>In late September, the North American Equipment Dealers Assn. (NAEDA) and Associated Equipment Distributors (AED) announced plans for the two associations to merge. NAEDA members are currently voting on the proposed merger. We'd like to get perspective from dealers on the news. Please take a moment to answer the questions below. Share your thoughts by Thursday 10/29.</description>
      <content:encoded>
        <![CDATA[<p>In late September, the North American Equipment Dealers Assn. (NAEDA) and Associated Equipment Distributors (AED) announced plans for the two associations to merge. NAEDA members are currently voting on the proposed merger. We'd like to get perspective from dealers on the news. Please take a moment to answer the questions below. Share your thoughts by <strong style="box-sizing: inherit; font-weight: 700; font-style: normal; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px;">Thursday 10/29</strong>.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12428</guid>
      <pubDate>Mon, 26 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12428-q-and-a-share-your-thoughts-on-the-naeda-aed-merger</link>
    </item>
    <item>
      <title>Quicke Strengthens Canadian Dealer Support with New Sales Representation
in Ontario and Western Canada</title>
      <description>DFK Equipment Sales is now the authorized Quicke representative for Ontario, effective October 16, 2026. Adair Sales &amp; Marketing Company Inc. is now the authorized Quicke representative for Western Canada, including British Columbia, Alberta, Saskatchewan and Manitoba, effective July 1, 2026.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">DFK Equipment Sales is now the authorized Quicke representative for Ontario, effective October 16, 2026. Adair Sales & Marketing Company Inc. is now the authorized Quicke representative for Western Canada, including British Columbia, Alberta, Saskatchewan and Manitoba, effective July 1, 2026.</span></p><br>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12424</guid>
      <pubDate>Fri, 23 Oct 2026 10:27:39 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12424-quicke-strengthens-canadian-dealer-support-with-new-sales-representation-in-ontario-and-western-canada</link>
    </item>
    <item>
      <title>Diamond Mowers' DM360™ and Drum Mulcher Pro X2 Earn Three 2026 Industry Awards</title>
      <description>“These awards reflect the way we approach product development at Diamond,” said Rick Noel, vice president of engineering.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">“These awards reflect the way we approach product development at Diamond,” said Rick Noel, vice president of engineering.&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12421</guid>
      <pubDate>Thu, 22 Oct 2026 09:56:11 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12421-diamond-mowers-dm360-and-drum-mulcher-pro-x2-earn-three-2026-industry-awards</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/06/25/image001.webp?t=1782591495" type="image/png" medium="image" fileSize="80538">
        <media:title type="plain">DiamondMowers.png</media:title>
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    </item>
    <item>
      <title>Rural Lifestyle Dealer's Best of the Web: October 20, 2026</title>
      <author>jupchurch@lesspub.com</author>
      <description>This Week's Lineup: His Wife Broke Down When She Saw What We Did to Their Home Learn From the Best Walk for Hope Economics of Autonomous Mowing When a Dealership Changes Hands Mid-Season Best of the Web This Week is brought to you by Solis.</description>
      <content:encoded>
        <![CDATA[<p>This Week's Lineup:</p>

<ul>
<li>His Wife Broke Down When She Saw What We Did to Their Home</li>
<li>Learn From the Best</li>
<li>Walk for Hope</li>
<li>Economics of Autonomous Mowing</li>
<li>When a Dealership Changes Hands Mid-Season</li>
</ul>

<p><strong>Best of the Web This Week</strong> is brought to you by <a href="https://solistractorusa.com/" rel="sponsored noopener noreferrer" target="_blank">Solis</a>.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12419</guid>
      <pubDate>Tue, 20 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12419-rural-lifestyle-dealers-best-of-the-web-october-20-2026</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/logos/RLD-THIS-WEEK.webp?t=1648240323" type="image/png" medium="image" fileSize="27729">
      </media:content>
    </item>
    <item>
      <title>AED Expands State Government Affairs Program Nationwide, Creating a Stronger Voice for Equipment Dealers</title>
      <description>The expansion builds on the success of AED’s Far West legislative visit program, which connects dealers with legislative leaders and executive branch officials.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The expansion builds on the success of AED’s Far West legislative visit program, which connects dealers with legislative leaders and executive branch officials.&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12417</guid>
      <pubDate>Wed, 14 Oct 2026 11:44:06 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12417-aed-expands-state-government-affairs-program-nationwide-creating-a-stronger-voice-for-equipment-dealers</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2025_logo/aed_logo.webp?t=1792246652" type="image/png" medium="image" fileSize="95803">
        <media:title type="plain">aed_logo.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Stanley Black &amp; Decker and NAEDA Launch Industry-First Dealer Excellence Initiative</title>
      <description>Effective October 1, SBD is sponsoring NAEDA membership for 250 eligible OPE dealers.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Effective October 1, SBD is sponsoring NAEDA membership for 250 eligible OPE dealers.</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12416</guid>
      <pubDate>Wed, 14 Oct 2026 11:05:09 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12416-stanley-black-and-decker-and-naeda-launch-industry-first-dealer-excellence-initiative</link>
    </item>
    <item>
      <title>Rural Lifestyle Dealer's Best of the Web: October 13, 2026</title>
      <author>jupchurch@lesspub.com</author>
      <description>This Week's Lineup: Why Young Entrepreneurs Are Dominating the Lawn Care Industry 90 Years of American Manufacturing At Gandy — Factory Tour The Sacred Cow No One Talks About — Why Dealerships Struggle for Profit Before You Take It Back: 7 Questions to Ask When Employees Don’t Follow Through Breast Cancer Awareness Month Best of the Web This Week is brought to you by Solis.</description>
      <content:encoded>
        <![CDATA[<p>This Week's Lineup:</p>

<ul>
<li>Why Young Entrepreneurs Are Dominating the Lawn Care Industry</li>
<li>90 Years of American Manufacturing At Gandy — Factory Tour</li>
<li>The Sacred Cow No One Talks About — Why Dealerships Struggle for Profit&nbsp;</li>
<li>Before You Take It Back: 7 Questions to Ask When Employees Don’t Follow Through</li>
<li>Breast Cancer Awareness Month</li>
</ul>

<p><strong>Best of the Web This Week</strong> is brought to you by <a href="https://solistractorusa.com/" rel="sponsored noopener noreferrer" target="_blank">Solis</a>.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12404</guid>
      <pubDate>Tue, 13 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12404-rural-lifestyle-dealers-best-of-the-web-october-13-2026</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/logos/RLD-THIS-WEEK.webp?t=1648240323" type="image/png" medium="image" fileSize="27729">
      </media:content>
    </item>
    <item>
      <title>2026 Ferris Dealer Summit Highlights New Products and Dealer Collaboration</title>
      <description>Dealer feedback throughout the event was candid, constructive and overwhelmingly valuable, giving Ferris clear opportunities to continue refining their products, programs and dealer experience.</description>
      <content:encoded>
        <![CDATA[<p>Dealer feedback throughout the event was candid, constructive and overwhelmingly valuable, giving Ferris clear opportunities to continue refining their products, programs and dealer experience.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12414</guid>
      <pubDate>Mon, 12 Oct 2026 13:57:18 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12414-2026-ferris-dealer-summit-highlights-new-products-and-dealer-collaboration</link>
    </item>
    <item>
      <title>John Deere and Yamaha Motor Announce Collaboration on Future Side-by-Side Vehicles</title>
      <description>The companies will pair Yamaha Motor’s powertrain and vehicle design expertise with John Deere’s vehicle development, U.S. manufacturing capabilities and customer insights to create innovative, highly capable side-by-side vehicles that meet evolving customer needs.</description>
      <content:encoded>
        <![CDATA[<p style="box-sizing: inherit; font-weight: 400; font-style: normal; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">The companies will pair Yamaha Motor’s powertrain and vehicle design expertise with John&nbsp;Deere’s vehicle development, U.S. manufacturing capabilities and customer insights to create innovative, highly capable side-by-side vehicles that meet evolving customer needs.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12401</guid>
      <pubDate>Thu, 08 Oct 2026 14:19:38 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12401-john-deere-and-yamaha-motor-announce-collaboration-on-future-side-by-side-vehicles</link>
    </item>
    <item>
      <title>Brothers Machinery Company Acquires Gulf Coast Bobcat </title>
      <description>The transaction establishes Brothers Machinery as a standalone platform backed by an experienced, long-term investment partner, and will focus on strengthening the Company’s existing branch network, enhancing service to customers and pursuing growth opportunities across the compact equipment market.</description>
      <content:encoded>
        <![CDATA[<p>The transaction establishes Brothers Machinery as a standalone platform backed by an experienced, long-term investment partner, and will focus on strengthening the Company’s existing branch network, enhancing service to customers and pursuing growth opportunities across the compact equipment market.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12402</guid>
      <pubDate>Thu, 08 Oct 2026 08:46:41 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12402-brothers-machinery-company-acquires-gulf-coast-bobcat</link>
    </item>
    <item>
      <title>Alamo Group Ends Dixie Chopper Mower Production </title>
      <description>According to one dealer source, Dixie Chopper is selling its inventory to dealers at 65% off list.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">According to one dealer source, Dixie Chopper is selling its inventory to dealers at 65% off list.&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12403</guid>
      <pubDate>Thu, 08 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12403-alamo-group-ends-dixie-chopper-mower-production</link>
    </item>
    <item>
      <title>Mean Green Mowers Restarts Independent Operations, Slashes Order Backlog by Over 90%</title>
      <description>In the four months since transitioning to an independent ownership group of industry veterans, investors, and company leadership, Mean Green has consolidated all operations back under one roof at its Hamilton, Ohio facility, eliminated more than 90 percent of legacy product backorders, and overhauled its parts and service pipeline.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">In the four months since transitioning to an independent ownership group of industry veterans, investors, and company leadership, Mean Green has consolidated all operations back under one roof at its Hamilton, Ohio facility, eliminated more than 90 percent of legacy product backorders, and overhauled its parts and service pipeline.</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12398</guid>
      <pubDate>Wed, 07 Oct 2026 07:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12398-mean-green-mowers-restarts-independent-operations-slashes-order-backlog-by-over-90</link>
    </item>
    <item>
      <title>Rural Lifestyle Dealer's Best of the Web: October 6, 2026</title>
      <author>jupchurch@lesspub.com</author>
      <description>This Week's Lineup: Don't Replace! REPAIR! Saving Another Chainsaw From The Landfill! How Can Equipment Dealers Market When Sales Slow Down? Your Employees Are Watching What Gets Rewarded—and What Gets a Pass The 5 Greatest Business Challenges Facing Landscapers, Contractors Something Scary is Coming… Best of the Web This Week is brought to you by Solis.</description>
      <content:encoded>
        <![CDATA[<p>This Week's Lineup:</p>

<ul>
<li>Don't Replace! REPAIR! Saving Another Chainsaw From The Landfill!&nbsp;</li>
<li>How Can Equipment Dealers Market When Sales Slow Down?&nbsp;</li>
<li>Your Employees Are Watching What Gets Rewarded—and What Gets a Pass&nbsp;</li>
<li>The 5 Greatest Business Challenges Facing Landscapers, Contractors</li>
<li>Something Scary is Coming…</li>
</ul>

<p><strong>Best of the Web This Week</strong> is brought to you by <a href="https://solistractorusa.com/" rel="sponsored noopener noreferrer" target="_blank">Solis</a>.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12395</guid>
      <pubDate>Tue, 06 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12395-rural-lifestyle-dealers-best-of-the-web-october-6-2026</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/logos/RLD-THIS-WEEK.webp?t=1648240323" type="image/png" medium="image" fileSize="27729">
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    </item>
    <item>
      <title>Ferris Launches Upgraded 300S 42” Zero Turn</title>
      <description>Built to exceed expectations for a premium residential zero turn mower, the new 42” deck 300S brings back a compact deck size, two powerful engine options, upgraded tires and an improved seat.</description>
      <content:encoded>
        <![CDATA[<p>Built to exceed expectations for a&nbsp;premium residential&nbsp;zero turn mower, the new 42”&nbsp;deck 300S brings back a compact deck size,&nbsp;two powerful engine options, upgraded tires and an improved seat.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12396</guid>
      <pubDate>Mon, 05 Oct 2026 09:31:36 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12396-ferris-launches-upgraded-300s-42-zero-turn</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/10/05/fer_300s_42.webp?t=1791308195" type="image/png" medium="image" fileSize="1944743">
        <media:title type="plain">ferris_300s_42.png</media:title>
      </media:content>
    </item>
    <item>
      <title>John Deere Horicon Works Employees Ratify New Labor Agreement</title>
      <description>Under the agreement, employees will receive meaningful wage increases while also sharing more responsibility for their health care costs.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Under the agreement, employees will receive meaningful wage increases while also sharing more responsibility for their health care costs.</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12394</guid>
      <pubDate>Fri, 02 Oct 2026 15:00:10 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12394-john-deere-horicon-works-employees-ratify-new-labor-agreement</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/2021/January/John_Deere_logosvg.webp?t=1612375184" type="image/png" medium="image" fileSize="108359">
        <media:title type="plain">john deere logo</media:title>
      </media:content>
    </item>
    <item>
      <title>Sean McGinnis Named President of STIHL Inc.</title>
      <description>In this role, McGinnis will lead the STIHL Group’s largest market and subsidiary, with end-to-end responsibility for STIHL Inc.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">In this role, McGinnis will lead the STIHL Group’s largest market and subsidiary, with end-to-end responsibility for STIHL Inc.</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12392</guid>
      <pubDate>Fri, 02 Oct 2026 11:24:27 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12392-sean-mcginnis-named-president-of-stihl-inc</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/10/01/sean-mcginnis.webp?t=1791039408" type="image/jpeg" medium="image" fileSize="160153">
        <media:title type="plain">sean mcginnis.jpg</media:title>
      </media:content>
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    <item>
      <title>Massey Ferguson to Expand Its Low Horsepower and Compact Tractor Portfolio through New Strategic Partnership with International Tractors Limited</title>
      <description>The partnership covers the supply of compact tractor models starting from 20 hp with the initial rollout planned to extend across the Europe and Middle East (EME) region through a phased introduction during the course of 2027.</description>
      <content:encoded>
        <![CDATA[<p>The partnership covers the supply of compact tractor models starting from 20 hp with the initial rollout planned to extend across the Europe and Middle East (EME) region through a phased introduction during the course of 2027.<br>

<br></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12391</guid>
      <pubDate>Thu, 01 Oct 2026 10:03:39 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12391-massey-ferguson-to-expand-its-low-horsepower-and-compact-tractor-portfolio-through-new-strategic-partnership-with-international-tractors-limited</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/10/01/massey-itl.webp?t=1790941915" type="image/jpeg" medium="image" fileSize="29610">
        <media:title type="plain">massey itl.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Top 10 Rural Lifestyle Industry Stories in September 2026</title>
      <description>In case you missed them, here are the most popular items on our website from the past month, September 2026.</description>
      <content:encoded>
        <![CDATA[In case you missed them, here are the most popular items on our website from the past month, September 2026.]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12393</guid>
      <pubDate>Thu, 01 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12393-top-10-rural-lifestyle-industry-stories-in-september-2026</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/rld-top-10.webp?t=1746209169" type="image/png" medium="image" fileSize="116216">
        <media:title type="plain">rld-top-10.png</media:title>
      </media:content>
    </item>
    <item>
      <title>AED Foundation Receives National Program Standards Approval for Registered Apprenticeship Programs</title>
      <description>The approval, granted by the U.S. Department of Labor’s Office of Apprenticeship in September 2026, establishes the AED Foundation’s apprenticeship program as a nationally recognized program designed to help equipment dealers develop highly skilled technicians through a combination of structured on-the-job training, mentorship and supplemental education.</description>
      <content:encoded>
        <![CDATA[<p>The approval, granted by the U.S. Department of Labor’s Office of Apprenticeship in September 2026, establishes the AED Foundation’s apprenticeship program as a nationally recognized program designed to help equipment dealers develop highly skilled technicians through a combination of structured on-the-job training, mentorship and supplemental education.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12390</guid>
      <pubDate>Wed, 30 Sep 2026 13:22:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12390-aed-foundation-receives-national-program-standards-approval-for-registered-apprenticeship-programs</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/09/30/NEW-Foundation-Logo-2024-1.webp?t=1790941916" type="image/png" medium="image" fileSize="18692">
        <media:title type="plain">AED-Foundation-Logo-2024-1.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Kubota Introduces All-New BX90 Sub-Compact Tractor Series</title>
      <description>The new BX90 Series represents a complete platform redesign built specifically around what property owners want: all-day comfort, real loader power, and exceptional mowing performance, all in one sub-compact machine.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The new BX90 Series represents a complete platform redesign built specifically around what property owners want: all-day comfort, real loader power, and exceptional mowing performance, all in one sub-compact machine.</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12389</guid>
      <pubDate>Tue, 29 Sep 2026 11:25:57 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12389-kubota-introduces-all-new-bx90-sub-compact-tractor-series</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/09/29/kubota-pr.webp?t=1790792001" type="image/jpeg" medium="image" fileSize="413475">
        <media:title type="plain">kubota pr.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Rural Lifestyle Dealer's Best of the Web: September 29, 2026</title>
      <author>jupchurch@lesspub.com</author>
      <description>This Week's Lineup: First Day of Fall New Olympic Sport Unlocked? WB Global Services' Tech Tip Tuesday This Exmark Sat UNDERWATER for 11 Months... Will it Run? Do You Remember?!? Best of the Web This Week is brought to you by LS Tractor.</description>
      <content:encoded>
        <![CDATA[<p>This Week's Lineup:</p>

<ul>
<li>First Day of Fall</li>
<li>New Olympic Sport Unlocked?</li>
<li>WB Global Services' Tech Tip Tuesday</li>
<li>This Exmark Sat UNDERWATER for 11 Months... Will it Run?&nbsp;</li>
<li>Do You Remember?!?</li>
</ul>

<p><strong>Best of the Web This Week</strong> is brought to you by <a href="https://lstractorusa.com/become-a-dealer/" rel="sponsored noopener noreferrer" target="_blank">LS Tractor</a>.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12387</guid>
      <pubDate>Tue, 29 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12387-rural-lifestyle-dealers-best-of-the-web-september-29-2026</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/logos/RLD-THIS-WEEK.webp?t=1648240323" type="image/png" medium="image" fileSize="27729">
      </media:content>
    </item>
    <item>
      <title>Yanmar Compact Equipment North America and National Equipment Dealers Expand Dealer Partnership</title>
      <description>Six additional National Equipment Dealers locations strengthen customer access to Yanmar equipment, expertise and support across Georgia and Florida.</description>
      <content:encoded>
        <![CDATA[<p>Six additional National Equipment Dealers locations strengthen customer access to Yanmar equipment, expertise and support across Georgia and Florida.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12388</guid>
      <pubDate>Mon, 28 Sep 2026 09:27:46 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12388-yanmar-compact-equipment-north-america-and-national-equipment-dealers-expand-dealer-partnership</link>
    </item>
    <item>
      <title>NAEDA and AED Announce Merger to Create a Unified Voice for Equipment Dealers</title>
      <description>The merger brings together the strengths, expertise, and resources of both associations with a shared goal: to provide greater value to members and a stronger voice for equipment dealers.</description>
      <content:encoded>
        <![CDATA[<p>The merger brings together the strengths, expertise, and resources of both associations with a shared goal: to provide greater value to members and a stronger voice for equipment dealers.<br>

<br></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12386</guid>
      <pubDate>Thu, 24 Sep 2026 10:48:38 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12386-naeda-and-aed-announce-merger-to-create-a-unified-voice-for-equipment-dealers</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/09/24/NAEDA-AED-Merger-2026.webp?t=1790334458" type="image/png" medium="image" fileSize="309507">
        <media:title type="plain">NAEDA AED Merger 2026.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Rural Lifestyle Dealer's Best of the Web: September 22, 2026</title>
      <author>jupchurch@lesspub.com</author>
      <description>This Week's Lineup: Why Small Dealers Have an Edge in a Tougher Market &amp; What We Can All Learn From It An Inspiring Display of Dedication POV: You are the Yanmar Tractor that Works for the Braves Your Dealership Does Not Need You to Become Busier. It Needs You to Become Clearer 1950's Film The Ferguson System Works For You — Featuring The T0-30 Tractor Best of the Web This Week is brought to you by LS Tractor.</description>
      <content:encoded>
        <![CDATA[<p>This Week's Lineup:</p>

<ul>
<li>Why Small Dealers Have an Edge in a Tougher Market & What We Can All Learn From It</li>
<li>An Inspiring Display of Dedication</li>
<li>POV: You are the Yanmar Tractor that Works for the Braves</li>
<li>Your Dealership Does Not Need You to Become Busier. It Needs You to Become Clearer</li>
<li>1950's Film The Ferguson System Works For You — Featuring The T0-30 Tractor</li>
</ul>

<p><strong>Best of the Web This Week</strong> is brought to you by <a href="https://lstractorusa.com/become-a-dealer/" rel="sponsored noopener noreferrer" target="_blank">LS Tractor</a>.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12381</guid>
      <pubDate>Tue, 22 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12381-rural-lifestyle-dealers-best-of-the-web-september-22-2026</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/logos/RLD-THIS-WEEK.webp?t=1648240323" type="image/png" medium="image" fileSize="27729">
      </media:content>
    </item>
    <item>
      <title>Generac Lands $2.4 Billion Generator Deal with Amazon</title>
      <description>The filing indicates that Amazon.com NV Investment Holdings received a warrant to acquire up to 1.69 million Generac shares at $200.93 per share.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The filing indicates that Amazon.com NV Investment Holdings received a warrant to acquire up to 1.69 million Generac shares at $200.93 per share.</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12382</guid>
      <pubDate>Mon, 21 Sep 2026 10:18:12 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12382-generac-lands-24-billion-generator-deal-with-amazon</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/AEI/generac-power-systems-vector-logo.webp?t=1614266023" type="image/png" medium="image" fileSize="4476">
        <media:title type="plain">generac logo</media:title>
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