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    <title>Industry News</title>
    <description>
      <![CDATA[Dealer news, product innovations, and manufacturer news.]]>
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    <item>
      <title>Roadrunner Expands Team with Addition of Trevor Revesz as Marketing  Supervisor </title>
      <description>
        <![CDATA[<p><span style="font-weight:400;font-style:normal;">Roadrunner, an ag and rural marketing agency built to make smart &nbsp;marketing accessible, is expanding its team with the addition of Trevor Revesz as Marketing &nbsp;Supervisor.</span></p>]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12253</guid>
      <pubDate>Thu, 04 Jun 2026 16:15:32 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12253-roadrunner-expands-team-with-addition-of-trevor-revesz-as-marketing-supervisor</link>
    </item>
    <item>
      <title>Rural Lifestyle Dealer's Best of the Web: June 2, 2026</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>
        <![CDATA[<p>This Week's Lineup:</p>

<ul>
<li>Professional Field Maintenance Team Shares &nbsp;What It’s Like to Prepare for the FIFA World Cup</li>
<li>Is it a Technician Problem or a Process and Leadership Problem?&nbsp;</li>
<li>My Zero Turn Mower Is Ridiculous … But This Might Save Me Money</li>
<li>Where are Kubota Tractors Made? Inside the Brand’s Manufacturing Network</li>
</ul>

<!--<p><strong>Best of the Web This Week</strong> is brought to you by <a href="https://tym.world/en-us/products/request-quote" rel="sponsored noopener noreferrer noopener noreferrer noopener noreferrer" target="_blank">TYM</a>.</p>-->]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12250</guid>
      <pubDate>Tue, 02 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12250-rural-lifestyle-dealers-best-of-the-web-june-2-2026</link>
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    </item>
    <item>
      <title>Top 10 Rural Lifestyle Industry Stories in May 2026</title>
      <description>
        <![CDATA[In case you missed them, here are the most popular items on our website from the past month, May 2026.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12249</guid>
      <pubDate>Mon, 01 Jun 2026 12:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12249-top-10-rural-lifestyle-industry-stories-in-may-2026</link>
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    </item>
    <item>
      <title>TYM North America Launches the T2025P Subcompact Tractor</title>
      <description>
        <![CDATA[<p>TYM North America proudly announces the launch of the T2025P, an exciting new model in the Series 2 lineup.&nbsp;</p>]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12248</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12248-tym-north-america-launches-the-t2025p-subcompact-tractor</link>
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        <media:title type="plain">June 1 2026 TYM T2025 Launch.png</media:title>
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    </item>
    <item>
      <title>Burrows Enterprises Celebrates Production of 5,000th Roto Grind Tub Grinder</title>
      <description>
        <![CDATA[<p>Burrows Enterprises, LLC is proud to announce a major milestone in company history — the production of its 5,000th Roto Grind Tub Grinder, completed during the first week of May 2026.</p>]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12247</guid>
      <pubDate>Sat, 30 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12247-burrows-enterprises-celebrates-production-of-5-000th-roto-grind-tub-grinder</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/05/28/image001.webp?t=1780289395" type="image/jpeg" medium="image" fileSize="133970">
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    </item>
    <item>
      <title>Crop Plantings/Emergence Trends Point to Still Large Crop</title>
      <description>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">USDA weekly Crop Progress report shows 86% of corn planted (flat year/year, (+3% vs. recent average) and 60% emerged (-5% year/year, +2% vs. recent average).</span></p>]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12246</guid>
      <pubDate>Thu, 28 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12246-ag-quick-take-crop-plantings-emergence-trends-point-to-still-large-crop</link>
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    </item>
    <item>
      <title>M.H. Eby Adds Shelor Motor Mile as Authorized Dealer in Christianburg, Virginia</title>
      <description>
        <![CDATA[<p>M.H. Eby, Inc. announces the addition of Shelor Motor Mile as an authorized dealer serving Christiansburg and the surrounding region.</p>]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12244</guid>
      <pubDate>Thu, 28 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12244-mh-eby-adds-shelor-motor-mile-as-authorized-dealer-in-christianburg-virginia</link>
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    </item>
    <item>
      <title>NAEDA Announces Two New Staff Appointments</title>
      <description>
        <![CDATA[<p>Brett Davis, CEO of the North American Equipment Dealers Association (NAEDA), announced Tuesday the addition of Stephanie Fisher and Emily Winkler to their team.</p>]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12245</guid>
      <pubDate>Wed, 27 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12245-naeda-announces-two-new-staff-appointments</link>
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    </item>
    <item>
      <title>How Bobcat Company and The Salvation Army are Helping Communities Prepare Before Disaster Strikes</title>
      <description>
        <![CDATA[<p>Through this expanded commitment, Bobcat has donated an additional $465,000 in equipment—bringing total donations to more than $1.35 million since 2024.&nbsp;</p>]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12241</guid>
      <pubDate>Tue, 26 May 2026 11:30:56 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12241-how-bobcat-company-and-the-salvation-army-are-helping-communities-prepare-before-disaster-strikes</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/05/26/bobcat-salvation-army-donation-aurora-co-2-051426_jpg.webp?t=1779921493" type="image/jpeg" medium="image" fileSize="158954">
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    </item>
    <item>
      <title>Rural Lifestyle Dealer's Best of the Web: May 26, 2026</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>
        <![CDATA[<p>This Week's Lineup:</p>

<ul>
<li>Guiness World Records Set at TurfMutt Great Lawn in Louisville's Waterfront Park</li>
<li>Battery Charging Solutions that Could Help Your Landscape Customers</li>
<li>The Dealership Function That’s Already Ready for AI</li>
<li>What's a Kubota Dealership in Japan Look Like?</li>
</ul>

<!--<p><strong>Best of the Web This Week</strong> is brought to you by <a href="https://tym.world/en-us/products/request-quote" rel="sponsored noopener noreferrer noopener noreferrer noopener noreferrer" target="_blank">TYM</a>.</p>-->]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12239</guid>
      <pubDate>Tue, 26 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12239-rural-lifestyle-dealers-best-of-the-web-may-26-2026</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/logos/RLD-THIS-WEEK.webp?t=1648240323" type="image/png" medium="image" fileSize="27729">
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    </item>
    <item>
      <title>STIHL Inc. Names Jason Mabb Vice President of Sales</title>
      <description>
        <![CDATA[<p>In this role, Mabb will oversee the development and execution of U.S. sales strategies for STIHL Inc., including demand planning, forecasting, and alignment across Sales and Operations to support continued growth and dealer success.</p>]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12238</guid>
      <pubDate>Fri, 22 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12238-stihl-inc-names-jason-mabb-vice-president-of-sales</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/05/21/Jason-Mabb.webp?t=1779610616" type="image/jpeg" medium="image" fileSize="99508">
        <media:title type="plain">Jason Mabb.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Deere Reports 2Q 2026 Small Ag &amp; Turf Sales Increase 16%</title>
      <description>
        <![CDATA[<p>Small Agriculture & Turf sales increased for the quarter as a result of higher shipment volumes and the positive effects of foreign currency translation.</p><br>]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12237</guid>
      <pubDate>Thu, 21 May 2026 14:05:16 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12237-deere-reports-2q-2026-small-ag-and-turf-sales-increase-16</link>
    </item>
    <item>
      <title>SkimTurf™ Management &amp; Stotz Equipment Collaboration to Advance Precision Turf Management Across Southwest U.S.</title>
      <description>
        <![CDATA[<p>Through this collaboration, Stotz Equipment will help distribute the SkimTurf™ platform, enabling superintendents to transform agronomic insights into targeted field applications using GPS-enabled equipment.</p>]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12235</guid>
      <pubDate>Wed, 20 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12235-skimturf-management-and-stotz-equipment-collaboration-to-advance-precision-turf-management-across-southwest-us</link>
    </item>
    <item>
      <title>KIOTI Introduces New CK40 Series Compact Tractors</title>
      <description>
        <![CDATA[<p>The tractors provide a versatile solution for customers who need one tractor to handle everything from mowing and loader work to snow removal and general property maintenance.</p>]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12233</guid>
      <pubDate>Tue, 19 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12233-kioti-introduces-new-ck40-series-compact-tractors</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/05/19/CK2640-ROPS-Lifestyle-10.webp?t=1779610616" type="image/jpeg" medium="image" fileSize="220460">
        <media:title type="plain">CK2640 ROPS Lifestyle 10.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Rural Lifestyle Dealer's Best of the Web: May 19, 2026</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>
        <![CDATA[<p>This Week's Lineup:</p>

<ul>
<li>My Zero Turn Mower Is Ridiculous… But This Might Save Me Money</li>
<li>Waterfront Park, Home of TurfMutt’s Great Lawn, Opens New PlayPort</li>
<li>5 Workforce & Benefits Challenges Dealers Can’t Afford to Ignore This Fall</li>
<li>Top 3 Dealer Trends for 2026 You Can Act on Today</li>
</ul>

<!--<p><strong>Best of the Web This Week</strong> is brought to you by <a href="https://tym.world/en-us/products/request-quote" rel="sponsored noopener noreferrer noopener noreferrer noopener noreferrer" target="_blank">TYM</a>.</p>-->]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12231</guid>
      <pubDate>Tue, 19 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12231-rural-lifestyle-dealers-best-of-the-web-may-19-2026</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/logos/RLD-THIS-WEEK.webp?t=1648240323" type="image/png" medium="image" fileSize="27729">
      </media:content>
    </item>
    <item>
      <title>Kubota and SB Mowing Partner to Transform Overgrown Properties and Give Back</title>
      <description>
        <![CDATA[Through the collaboration, Kubota will provide a range of equipment to power SB Mowing’s work tackling large-scale overgrown properties and maintaining residential landscapes, while also supporting his philanthropic initiative, SB Mow It Forward.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12230</guid>
      <pubDate>Sat, 16 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12230-kubota-and-sb-mowing-partner-to-transform-overgrown-properties-and-give-back</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/05/15/Kubota-cleanup.webp?t=1779108782" type="image/jpeg" medium="image" fileSize="577163">
        <media:title type="plain">Kubota cleanup.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Altoz Announces David Bates as District Sales Manager for Midwest Region</title>
      <description>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Bates brings experience in ground care equipment and sales, along with a strong understanding of customer needs in commercial and residential applications.&nbsp;</span></p>]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12228</guid>
      <pubDate>Fri, 15 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12228-altoz-announces-david-bates-as-district-sales-manager-for-midwest-region</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/05/14/David-Bates-Altoz-District-Sales-Manager.webp?t=1778970454" type="image/jpeg" medium="image" fileSize="131871">
        <media:title type="plain">David Bates Altoz District Sales Manager.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Robert's Equipment Announces New Location</title>
      <description>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">This will be the 7th location for the New Holland and Kubota dealership. This newest location will be branded as a Kubota store</span></p>]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12225</guid>
      <pubDate>Wed, 13 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12225-roberts-equipment-announces-new-location</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/05/12/Roberts-Equipment-Rockford-Ontario.webp?t=1779127877" type="image/jpeg" medium="image" fileSize="179009">
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        <media:description type="plain">Credit: Robert's Equipment</media:description>
      </media:content>
    </item>
    <item>
      <title>Rural Lifestyle Dealer's Best of the Web: May 12, 2026</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>
        <![CDATA[<p>This Week's Lineup:</p>

<ul>
<li>The Cutest Critters You Might Find in the Dealership</li>
<li>It Has a Kubota Engine — But Your Kubota Dealer Can't Fix It</li>
<li>Study Your Competition</li>
<li>The Perfect ZTR for Couples Who Share a Facebook Account</li>
<li>A Closer Look at the Smartex Hybrid ZT</li>
</ul>

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      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12224</guid>
      <pubDate>Tue, 12 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12224-rural-lifestyle-dealers-best-of-the-web-may-12-2026</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/logos/RLD-THIS-WEEK.webp?t=1648240323" type="image/png" medium="image" fileSize="27729">
      </media:content>
    </item>
    <item>
      <title>Michigan Equipment Dealership to Close After Retirements</title>
      <description>
        <![CDATA[<p>The owners of Dick Coulter Inc. have decided to retire and liquidate their used inventory via an online auction.&nbsp;</p>]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12226</guid>
      <pubDate>Mon, 11 May 2026 08:46:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12226-michigan-equipment-dealership-to-close-after-retirements</link>
    </item>
    <item>
      <title>Husqvarna To Discontinue Non-Core Stone Diamond Tools Business</title>
      <description>
        <![CDATA[Husqvarna Group intends to discontinue its non-core stone diamond tools business.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12221</guid>
      <pubDate>Sat, 09 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12221-husqvarna-to-discontinue-non-core-stone-diamond-tools-business</link>
    </item>
    <item>
      <title>AGCO reports Q1 2026 Increased 14.3%</title>
      <description>
        <![CDATA[AGCO reported net sales of $2.3 billion for the first quarter ended March 31, 2026, an increase of 14.3% compared to the first quarter of 2025.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12220</guid>
      <pubDate>Fri, 08 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12220-agco-reports-q1-2026-increased-143</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2024/09/30/agco_logo_w_descriptor2C.webp?t=1727724679" type="image/png" medium="image" fileSize="11456">
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      </media:content>
    </item>
    <item>
      <title>Schiller Grounds Care and AriensCo Announce Exclusive U.S. Sales Partnership</title>
      <description>
        <![CDATA[Through a new partnership, beginning June 1, 2026, AriensCo will become the exclusive sales agent for Classen®, Little Wonder®, and Mantis® equipment in the U.S. market.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12222</guid>
      <pubDate>Thu, 07 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12222-schiller-grounds-care-and-ariensco-announce-exclusive-us-sales-partnership</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/05/07/Ariens-Co.-OPE.webp?t=1778185130" type="image/jpeg" medium="image" fileSize="226712">
        <media:title type="plain">Ariens Co. OPE.JPG</media:title>
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    </item>
    <item>
      <title>ECHO Opens National Training Center to Elevate Training for Technicians </title>
      <description>
        <![CDATA[ECHO Incorporated announced the opening of its ECHO National Training Center in McHenry, Illinois.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12219</guid>
      <pubDate>Thu, 07 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12219-echo-opens-national-training-center-to-elevate-training-for-technicians</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/05/06/EngineTraining-10.webp?t=1778169811" type="image/jpeg" medium="image" fileSize="164373">
        <media:title type="plain">EngineTraining-10.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Bobcat Honors Military Members and First Responders Through B.R.A.V.O Program</title>
      <description>
        <![CDATA[Bobcat offers exclusive savings and financing on eligible equipment to active and retired U.S. military members, veterans, first responders and medical professionals.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12218</guid>
      <pubDate>Wed, 06 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12218-bobcat-honors-military-members-and-first-responders-through-bravo-program</link>
    </item>
    <item>
      <title>Rural Lifestyle Dealer's Best of the Web: May 5, 2026</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>
        <![CDATA[<p>This Week's Lineup:</p>

<ul>
<li>Always Keep ‘Em Guessing</li>
<li>Dealership Lifecycles</li>
<li>This Tool Fixes 90% of Lawns (Stinger Review)</li>
<li>Ventrac 45RC: Customer Delivery</li>
<li>Saratoga Sod Farm: 40 Years of Growing Excellence</li>
</ul>

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      </description>
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      <pubDate>Tue, 05 May 2026 06:00:00 -0400</pubDate>
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      <title>Werk-Brau Welcomes New South Florida Dealer</title>
      <description>
        <![CDATA[Werk-Brau recently welcomed their newest dealer, Gold Coast JCB in Medley, Florida.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12215</guid>
      <pubDate>Tue, 05 May 2026 00:00:00 -0400</pubDate>
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      <description>
        <![CDATA[Mahindra has entered a multi-year agreement with PNC Vendor Finance to provide competitive, easy-to-use financing solutions for Mahindra dealers and their commercial customers in the U.S.&nbsp;<p></p>]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12208</guid>
      <pubDate>Mon, 04 May 2026 06:09:30 -0400</pubDate>
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      <title>John Deere Invests $2.7M and 500+ Employee Mentors to Build Skills for Tomorrow’s Workforce</title>
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        <![CDATA[John Deere announced a three-year partnership with FIRST® to continue expanding access to hands-on robotics programs that build the technical skills critical to careers in ag.]]>
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      <pubDate>Sat, 02 May 2026 00:00:00 -0400</pubDate>
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        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The store will carry the complete New Holland Ag product line and a full Bad Boy dealership covering tractors, mowers, implements and handhelds.</span></p>]]>
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      <pubDate>Sat, 02 May 2026 00:00:00 -0400</pubDate>
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