Features

Is Your Marketing Giving People a Reason to Act Now?

ocox@lessitermedia.com — Fri, 18 Sep 2026 07:00:00 -0400

During our company-wide Lunch ‘n Learn on June 16, teams discussed how timeliness in communication and action can lead to faster sales cycles, earlier commitments, stronger business relationships and, ultimately, better results for our audiences and customers.

How AI Images Can Cheapen Your Brand

Thu, 17 Sep 2026 07:00:00 -0400

As a society that is becoming more and more used to AI in our daily lives, the hallmarks of an AI generated image become both more obvious and more ignored as time goes on.

The Front Lines of Your Marketing Strategy

lweigel@lessitermedia.com — Wed, 16 Sep 2026 07:00:00 -0400

Whether it’s a phone call, an email, an exchange on social media or an in-person conversation, a well-handled customer service experience can be the simple difference between a return customer that speaks highly of you and recommends your business to others … or a negative review that can quickly spread like wildfire.

Know Your Audience: The Key to Better Marketing

lwoolf@lesspub.com — Mon, 07 Sep 2026 07:00:00 -0400

The best marketing strategy starts with a simple question: Who are you trying to reach?

Social Media and the Consumer Journey

lwoolf@lesspub.com — Fri, 04 Sep 2026 07:00:00 -0400

By using social media to provide the right content at each stage, brands can not only attract new consumers but also build lasting relationships that encourage loyalty, engagement, and advocacy. The following shows the steps of brand productivity and how it can benefit your businesses overall consumer journey.

Grasshopper’s Stan Guyer Recounts a History of Manufacturing & Family Business

Thu, 27 Aug 2026 00:00:00 -0400

Stan Guyer, president of Grasshopper Mowers, gave some insight on his history with the company and what makes the it unique in the industry.

Is Your Marketing Giving People a Reason to Act Now?

ocox@lessitermedia.com — Mon, 17 Aug 2026 00:00:00 -0400

Here are several ways marketers can incorporate urgency into their campaigns without sacrificing trust or credibility.

The Most Valuable Marketing Asset You Already Own

duganWGED@gmail.com — Wed, 05 Aug 2026 00:00:00 -0400

Many organizations underestimate its value because it doesn’t appear on a balance sheet.

Your Key to Impactful Marketing

lweigel@lessitermedia.com — Wed, 17 Jun 2026 00:00:00 -0400

The old saying "you don't know what you don't know" has never been truer. But by simply asking the question and showing that you care, you'll be surprised by what you might learn in the process.

How to Repurpose Campaigns & Creatives Using the 80/20 Principle

mdrewek@lessitermedia.com — Tue, 09 Jun 2026 00:00:00 -0400

The 80/20 Content Rule suggests that 80% of your results come from 20% of your efforts. For marketers, this becomes a practical framework for deciding what content to create, where to distribute it, and how to allocate time and budget.

How to Create an AI Policy … and Why

mdrewek@lessitermedia.com — Thu, 21 May 2026 00:00:00 -0400

An internal AI policy provides a structured framework that helps employees understand appropriate use, data security requirements, ethical considerations, and compliance obligations.

You Don’t Cut Your Way to Growth: How to Market Through Uncertainty

psharpe@lessitermedia.com — Tue, 21 Apr 2026 00:00:00 -0400

If you expect growth in your business, this is something you need to hear.

Unlock the Power of Easter Eggs

mdrewek@lessitermedia.com — Fri, 03 Apr 2026 00:00:00 -0400

Whether it's a secret discount code, hidden website feature or gamified campaign, consider having some fun with your customers any time of year with Easter egg marketing.

Why Teams Burn Out

psharpe@lessitermedia.com — Mon, 02 Feb 2026 14:25:01 -0500

Burnout doesn’t happen because teams stop caring. It happens when too much matters at the same time.

So You Have the Leads…Now What?

dlessiter@lessitermedia.com — Wed, 24 Dec 2025 00:00:00 -0500

A large part of sales and growing your business is identifying your target market. Obtaining leads can be the first step in finding new clients, but it can’t be the only step.

4 Reasons to Fire a Customer

Sat, 02 Aug 2025 00:00:00 -0400

Believe it or not, the customer isn’t always right. It might seem counterintuitive… why would you fire a client who is contributing to your bottom line? I’ve detailed four valid reasons here.

Have You Asked Your Audience Lately?

ocox@lessitermedia.com — Wed, 30 Jul 2025 00:00:00 -0400

Consumer Feedback offers a direct line to how people actually experience what you offer, whether it’s content, services, or interactions with your brand.

Why Measuring Social Media Metrics Matter

ocox@lessitermedia.com — Fri, 04 Jul 2025 00:00:00 -0400

While evaluating social media performance data is a great practice in general, it’s important to ensure that the metrics you’re analyzing actually correlate with your specific goal.

Betting on America: How WorkSaver Tripled & Thrives in U.S. Manufacturing

Thu, 19 Jun 2025 00:00:00 -0400

In this episode of The Germinate Podcast, Joe Sampson and Tim Burenga take listeners on a 45-year journey of WorkSaver—from its founding by Tim’s father in 1980 to its evolution as a dual-focused manufacturer and OEM contract specialist. Tim shares hard-earned lessons in cost control, cash flow management, and the balance between growing the dealer network while protecting its value.

4 Ways to Align Your Marketing and Sales Teams

Sat, 10 May 2025 00:00:00 -0400

Check out this list of four ways to align your marketing and sales teams to maximize growth and success within your business.

Business Lessons & Winning Strategies Learned from the 'Glory Days' (Part 3)

lwoolf@lesspub.com — Mon, 07 Apr 2025 00:00:00 -0400

As the NCAA tournament wraps up and the baseball season is in full swing, we’re sharing lessons learned by some farm equipment leaders from their sports-playing “glory days.” In part 3, we hear from Alan Heskamp and Tim Brannon.

Business Lessons & Winning Strategies Learned from the 'Glory Days' (Part 2)

lwoolf@lesspub.com — Sun, 06 Apr 2025 00:00:00 -0400

Business Lessons & Winning Strategies Learned from the 'Glory Days' (Part 1)

lwoolf@lesspub.com — Sat, 05 Apr 2025 00:00:00 -0400

Dealers Optimistic Rural Lifestyle Sector Revenues Will Improve in 2025

kschmidt@lessitermedia.com — Tue, 25 Feb 2025 00:00:00 -0500

Following a challenging year in 2024, rural lifestyle dealers are maintaining an optimistic outlook for business in the year ahead.

Q&A Series: “I Know My Gross Profit- Now How Much Can I Pay My Employees?”

Tue, 30 Jul 2024 11:15:38 -0400

You have done the work. You know your gross profit and you’re ready to determine each employees pay rate. Check out the video for our simple process that keeps cash in your pocket while also paying your employees fairly.

Q&A Series: “How do we keep a positive culture in the Service Department?”

Fri, 26 Jul 2024 11:15:38 -0400

Culture issues in the Service department almost always start with the *gasp* Service Manager! The first step to getting a positive culture in the Service Department is to have a trained and excited Service Manager leading your team.

Q&A Series: Do We Really Need an Employee Handbook?

Tue, 23 Jul 2024 11:15:38 -0400

You didn’t start your dealership because you love HR, but my guess is that as your Parts, Service, and Sales departments grow, so do your headaches with the people in your dealership. One of the most powerful tools you have, as you work with people, is an Employee Handbook because it creates clarity for every single person at your dealership (yes, that includes you!)

Q&A Series: How Do We Start an Off-Season Service Special?

Tue, 16 Jul 2024 11:15:38 -0400

How do we start an off-season Service Special?

Q&A Series: How Do We Keep PDI/Entry-Level Techs Excited and Engaged?

Fri, 12 Jul 2024 11:15:38 -0400

Check out this video for Bob Clement’s tips on how to grow your entry level employees into your best A-level technicians!

Q&A: How Do I Determine My Labor Rate?

Tue, 09 Jul 2024 11:15:38 -0400

When it comes to determining your labor rate, you must establish how much you need to pay your employees before you start to determine how much you need to bill customers hourly.