Features

How to Create an AI Policy … and Why

mdrewek@lessitermedia.com — Thu, 21 May 2026 00:00:00 -0400

An internal AI policy provides a structured framework that helps employees understand appropriate use, data security requirements, ethical considerations, and compliance obligations.

You Don’t Cut Your Way to Growth: How to Market Through Uncertainty

psharpe@lessitermedia.com — Tue, 21 Apr 2026 00:00:00 -0400

If you expect growth in your business, this is something you need to hear.

Unlock the Power of Easter Eggs

mdrewek@lessitermedia.com — Fri, 03 Apr 2026 00:00:00 -0400

Whether it's a secret discount code, hidden website feature or gamified campaign, consider having some fun with your customers any time of year with Easter egg marketing.

Why Teams Burn Out

psharpe@lessitermedia.com — Mon, 02 Feb 2026 14:25:01 -0500

Burnout doesn’t happen because teams stop caring. It happens when too much matters at the same time.

So You Have the Leads…Now What?

dlessiter@lessitermedia.com — Wed, 24 Dec 2025 00:00:00 -0500

A large part of sales and growing your business is identifying your target market. Obtaining leads can be the first step in finding new clients, but it can’t be the only step.

4 Reasons to Fire a Customer

Sat, 02 Aug 2025 00:00:00 -0400

Believe it or not, the customer isn’t always right. It might seem counterintuitive… why would you fire a client who is contributing to your bottom line? I’ve detailed four valid reasons here.

Have You Asked Your Audience Lately?

ocox@lessitermedia.com — Wed, 30 Jul 2025 00:00:00 -0400

Consumer Feedback offers a direct line to how people actually experience what you offer, whether it’s content, services, or interactions with your brand.

Why Measuring Social Media Metrics Matter

ocox@lessitermedia.com — Fri, 04 Jul 2025 00:00:00 -0400

While evaluating social media performance data is a great practice in general, it’s important to ensure that the metrics you’re analyzing actually correlate with your specific goal.

Betting on America: How WorkSaver Tripled & Thrives in U.S. Manufacturing

Thu, 19 Jun 2025 00:00:00 -0400

In this episode of The Germinate Podcast, Joe Sampson and Tim Burenga take listeners on a 45-year journey of WorkSaver—from its founding by Tim’s father in 1980 to its evolution as a dual-focused manufacturer and OEM contract specialist. Tim shares hard-earned lessons in cost control, cash flow management, and the balance between growing the dealer network while protecting its value.

4 Ways to Align Your Marketing and Sales Teams

Sat, 10 May 2025 00:00:00 -0400

Check out this list of four ways to align your marketing and sales teams to maximize growth and success within your business.

Business Lessons & Winning Strategies Learned from the 'Glory Days' (Part 3)

lwoolf@lesspub.com — Mon, 07 Apr 2025 00:00:00 -0400

As the NCAA tournament wraps up and the baseball season is in full swing, we’re sharing lessons learned by some farm equipment leaders from their sports-playing “glory days.” In part 3, we hear from Alan Heskamp and Tim Brannon.

Business Lessons & Winning Strategies Learned from the 'Glory Days' (Part 2)

lwoolf@lesspub.com — Sun, 06 Apr 2025 00:00:00 -0400

Business Lessons & Winning Strategies Learned from the 'Glory Days' (Part 1)

lwoolf@lesspub.com — Sat, 05 Apr 2025 00:00:00 -0400

Dealers Optimistic Rural Lifestyle Sector Revenues Will Improve in 2025

kschmidt@lessitermedia.com — Tue, 25 Feb 2025 00:00:00 -0500

Following a challenging year in 2024, rural lifestyle dealers are maintaining an optimistic outlook for business in the year ahead.

Q&A Series: “I Know My Gross Profit- Now How Much Can I Pay My Employees?”

Tue, 30 Jul 2024 11:15:38 -0400

You have done the work. You know your gross profit and you’re ready to determine each employees pay rate. Check out the video for our simple process that keeps cash in your pocket while also paying your employees fairly.

Q&A Series: “How do we keep a positive culture in the Service Department?”

Fri, 26 Jul 2024 11:15:38 -0400

Culture issues in the Service department almost always start with the *gasp* Service Manager! The first step to getting a positive culture in the Service Department is to have a trained and excited Service Manager leading your team.

Q&A Series: Do We Really Need an Employee Handbook?

Tue, 23 Jul 2024 11:15:38 -0400

You didn’t start your dealership because you love HR, but my guess is that as your Parts, Service, and Sales departments grow, so do your headaches with the people in your dealership. One of the most powerful tools you have, as you work with people, is an Employee Handbook because it creates clarity for every single person at your dealership (yes, that includes you!)

Q&A Series: How Do We Start an Off-Season Service Special?

Tue, 16 Jul 2024 11:15:38 -0400

How do we start an off-season Service Special?

Q&A Series: How Do We Keep PDI/Entry-Level Techs Excited and Engaged?

Fri, 12 Jul 2024 11:15:38 -0400

Check out this video for Bob Clement’s tips on how to grow your entry level employees into your best A-level technicians!

Q&A: How Do I Determine My Labor Rate?

Tue, 09 Jul 2024 11:15:38 -0400

When it comes to determining your labor rate, you must establish how much you need to pay your employees before you start to determine how much you need to bill customers hourly.

Determining Your Labor Rate in 2024

Fri, 05 Jul 2024 11:15:38 -0400

Was your Service Department ever scheduled out over two weeks last year? If your answer is “yes”, it’s time to raise your labor rate!

How To Move Equipment Through Service at Record Speed!

Tue, 02 Jul 2024 11:15:38 -0400

How do you move equipment through your Service Department more efficiently? Triage! To remove the bottleneck of waiting for parts, make a habit of triaging each unit as they enter your dealership!

Parts Pricing That Can Make You Money Today!

Fri, 28 Jun 2024 11:15:38 -0400

When was the last time you evaluated your parts margins? Increasing your margins on parts can open up valuable income for your dealership, allowing you to better support your employees.

Minimize Service Department Backlog With High Volume Days

Tue, 25 Jun 2024 11:15:38 -0400

Picking a weekday dedicated to basic servicing jobs allows your dealership to communicate with your customers directly and sets your technicians up to be efficient through repetition.

Negotiating Without Losing Margin

Sun, 23 Jun 2024 11:15:38 -0400

What can you do to set yourself up for success? Sell the full experience! Take the time this month to decide on sales packages before Summer starts so you can promote them through your marketing!

How To Make Money in Service Year-Round!

Fri, 21 Jun 2024 11:15:38 -0400

What is your Service Department turn-around time right now? If your answer is more than “one week,” you need to start making your off-season service plans!

Make the Service Department the Easiest to Operate

Mon, 03 Jun 2024 16:30:38 -0400

You set the labor rate. You choose the salary of your technicians. You purchase parts from your own parts department.

Setting Up a Proactive Marketing Plan

Wed, 29 May 2024 16:00:15 -0400

When considering marketing during your busy season, you must practice proactive marketing, not reactive marketing. How do you set up a proactive plan?

Dealers Beat 2023 Wholegoods Sales Forecasts, Look to Aftermarket Revenue in 2024

Wed, 28 Feb 2024 00:00:00 -0500

Even as inventories rise and interest rates remain high, rural lifestyle dealers are maintaining healthy optimism as they begin the year.

Schiller Grounds Care: Rededicating Brands, Expanding Dealer Networks

jdobberstein@lesspub.com — Mon, 26 Jun 2023 00:00:00 -0400

Interview with Tony Weber, Brand Manager, BOB-CAT, Schiller Grounds Care, Johnson Creek, Wis.