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    <title>Create a High Performance Dealership with Bob Clements</title>
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      <![CDATA[<!---<a target="_blank" href="https://www.yanmar.com/us/"><img alt="Yanmar logo" src="https://www.rurallifestyledealer.com/ext/resources/directory/Yanmar_logo.png
" style="width: 200px; float: right; padding:10px" /></a><b>Create a High Performance Dealership with Bob Clements</b> is a regular feature in E-Brief, our bi-weekly e-newsletter. It is brought to you by <a href="https://www.yanmar.com/us/" target="_blank"><b><u>Yanmar</b></u></a>.<br><br>

<a href="https://www.yanmar.com/us/" target="_blank"><b><u>Yanmar</b></u></a> — Don’t settle for less when you can have more. For example, Yanmar makes all its compact tractors’ major drivetrain components – the Yanmar engine, transmission, and axles — in-house. Because they’re made to work perfectly together, you and your customers get a hardworking machine with more usable horsepower, less power loss, and a smoother, more comfortable ride. Yanmar’s tractors are designed to work as hard as you do for a lifetime. Strengthen your dealership with Yanmar today: <a href="mailto:agmarketing-ya@yanmar.com" target="_blank"><b><u>agmarketing-ya@yanmar.com</b></u></a> or call 770-877-9894.--->]]>
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      <title>3 Tips for Getting Ahead of Inflation at Your Dealership</title>
      <description>
        <![CDATA[<p>Sara Hey and Bob Clements of Bob Clements International walk through three main areas dealers need to pay attention to help they get ahead of inflation at their business. Clements say he expects we'll see 10-12% inflation number in the U.S. and in Canada it will be about 5-6%. </p>]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/9953</guid>
      <pubDate>Tue, 07 Dec 2021 06:27:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/9953-3-tips-for-getting-ahead-of-inflation-at-your-dealership</link>
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      <title>How a Triage Process Can Reduce Chaos in the Service Department</title>
      <description>
        <![CDATA[<p>What is triage and what does it have to do with your service department? In this video, Bob Clements and Sara Hey from Bob Clements International explain how having a triage process in place can help reduce chaos in your dealership.</p>]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/9951</guid>
      <pubDate>Mon, 06 Dec 2021 13:46:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/9951-how-a-triage-process-can-reduce-chaos-in-the-service-department</link>
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      <title>What Should I Be Marketing If I Don’t Have Inventory?</title>
      <description>
        <![CDATA[<p>You can’t get units to sell, but you have customers calling, emailing and waltzing into your dealership, asking you to take their cash. What’s a dealership owner or manager to do? Should you stop marketing if you can’t get wholegoods inventory to sell? 
</p>]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/9845</guid>
      <pubDate>Mon, 30 Aug 2021 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/9845-what-should-i-be-marketing-if-i-dont-have-inventory</link>
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      <title>Now is the Time to Reevaluate Service Pricing</title>
      <description>
        <![CDATA[Bob Clements believes there’s never been a better time for service managers to take a hard look at their pricing strategies.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/9794</guid>
      <pubDate>Mon, 12 Jul 2021 11:49:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/9794-now-is-the-time-to-reevaluate-service-pricing</link>
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        <media:title type="plain">Time and Material</media:title>
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      <title>Is Marketing Worth It When Dealers Can't Get Inventory?</title>
      <description>
        <![CDATA[In this video, Sara Hey shares specific steps you can take to market your service department and your parts department while sharing how to bring units in on consignment. In addition, she shares how manufacturers can come alongside their dealer channels with marketing right now.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/9769</guid>
      <pubDate>Mon, 14 Jun 2021 15:02:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/9769-is-marketing-worth-it-when-dealers-cant-get-inventory</link>
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      <title>Looking for Technicians? Keep These Tips in Mind</title>
      <description>
        <![CDATA[Looking for skilled technicians? Sara Hey shares 3 tips to keep in mind when recruiting technicians — from pay rate to where to look.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/9755</guid>
      <pubDate>Mon, 31 May 2021 15:52:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/9755-looking-for-technicians-keep-these-tips-in-mind</link>
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      <title>3 Strategies for Dealing with Inventory Challenges</title>
      <description>
        <![CDATA[Sara Hey and Bob Clements address how dealers can work through the challenges the industry is facing with getting inventory from suppliers.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/9749</guid>
      <pubDate>Mon, 24 May 2021 13:02:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/9749-strategies-for-dealing-with-inventory-challenges</link>
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    <item>
      <title>Are You Overlooking These 3 Sales Secrets?</title>
      <description>
        <![CDATA[There is still time to tune-up your selling skills before season slows down. Here are three overlooked secrets that can have a big impact.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/9400</guid>
      <pubDate>Wed, 19 Aug 2020 12:38:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/9400-are-you-overlooking-these-3-sales-secrets</link>
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    <item>
      <title>How to Easily Grow Your Marketing List</title>
      <description>
        <![CDATA[If you are looking for an easy place to start, that costs you nothing, let’s focus on growing your marketing list by utilizing your own customers.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/9337</guid>
      <pubDate>Mon, 29 Jun 2020 11:30:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/9337-how-to-easily-grow-your-marketing-list</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Authors/Sara-Hey-Headshot.webp?t=1623768196" type="image/png" medium="image" fileSize="544784">
        <media:title type="plain">Sara-Hey-Headshot.png</media:title>
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    <item>
      <title>3 Tips on Developing a Marketing Strategy</title>
      <description>
        <![CDATA[So many dealerships only spend marketing money when they are forced to by their manufacturer or when they feel like sales need a quick boost. In those moments, your hard-earned money won’t be fully utilized.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/9328</guid>
      <pubDate>Mon, 22 Jun 2020 11:32:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/9328-3-tips-on-developing-a-marketing-strategy</link>
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      <title>How to Approach Marketing for the Parts Department</title>
      <description>
        <![CDATA[When we think about what we are marketing in our parts department, we have to focus on what we hope our customers will say when they leave the dealership.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/9322</guid>
      <pubDate>Mon, 15 Jun 2020 12:01:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/9322-how-to-approach-marketing-for-the-parts-department</link>
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    <item>
      <title>3 Keys to Finding Success with Commercial Accounts</title>
      <description>
        <![CDATA[For many dealerships, the commercial accounts that you service lack a dedicated and effective process. Your commercial accounts may include a golf course, a landscaper, a larger farmer, or a local government or municipality.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/9299</guid>
      <pubDate>Fri, 22 May 2020 09:28:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/9299-keys-to-finding-success-with-commercial-accounts</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Authors/Sara-Hey-Headshot.webp?t=1623768196" type="image/png" medium="image" fileSize="544784">
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      <title>Phone Basics in Your Dealership</title>
      <description>
        <![CDATA[With each state, county and city having their own individual rules on social distancing, showrooms being open, or parts being delivered curbside, the phone has become once again the lifeline we have to connect with our customers.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/9294</guid>
      <pubDate>Mon, 18 May 2020 12:25:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/9294-phone-basics-in-your-dealership</link>
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      <title>Be Calm. Be Informed. Be Proactive.</title>
      <description>
        <![CDATA[As you lead in the coming days, we encourage you to remain calm, stay informed, and be proactive. We must plan to define 2020 not by COVID-19, but by another term &mdash; strength, resolve, ingenuity, or perhaps triumph. How will you define 2020?]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/9215</guid>
      <pubDate>Thu, 26 Mar 2020 06:55:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/9215-being-informed-proactive</link>
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        <media:title type="plain">Be Calm</media:title>
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      <title>3 Questions to Ask Customers About Service Issues</title>
      <description>
        <![CDATA[The first breakdown in communication is the first contact with the customer. Dealerships and employees are getting better with attaining the customer's contact information, but I find most documentation stops there.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/9174</guid>
      <pubDate>Thu, 12 Mar 2020 10:55:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/9174-questions-to-ask-customers-about-service-issues</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Authors/Bob-Clements-Headshot.webp?t=1623768618" type="image/png" medium="image" fileSize="295707">
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      <title>Adjusting Your Service Check-in Process</title>
      <description>
        <![CDATA[As season begins to heat up, it’s a perfect time to make some adjustments to your service processes that might have gotten a little rusty during the winter months.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/9150</guid>
      <pubDate>Thu, 05 Mar 2020 14:12:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/9150-adjusting-your-service-check-in-process</link>
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      <title>Don't Undervalue Your Knowledge</title>
      <description>
        <![CDATA[If you are like many dealers, the product knowledge you and your team have may be one of the best kept secrets in your dealership.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/9138</guid>
      <pubDate>Mon, 02 Mar 2020 11:26:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/9138-dont-undervalue-your-knowledge</link>
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      <title>Focus on Setting Goals  in These 3 Areas</title>
      <description>
        <![CDATA[When you think about setting goals for your dealership, my guess is that you, like most of the dealers we work with, don’t even know where to start.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/9096</guid>
      <pubDate>Thu, 13 Feb 2020 00:01:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/9096-focus-on-setting-goals-in-these-3-areas</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Authors/Sara-Hey-Headshot.webp?t=1623768196" type="image/png" medium="image" fileSize="544784">
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      <title>How Not to Get Overwhelmed When Developing Documentation</title>
      <description>
        <![CDATA[Tackling all areas simultaneously may seem appealing at first, but will be a sure track to put you and your team on a quick road to burnout.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/9078</guid>
      <pubDate>Mon, 10 Feb 2020 00:00:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/9078-how-not-to-get-overwhelmed-when-developing-documentation</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/2020/February/Pixabay-Books.webp?t=1581348952" type="image/jpeg" medium="image" fileSize="44776">
        <media:title type="plain">Pixabay-Books.jpg</media:title>
        <media:description type="plain">Source: Pixabay</media:description>
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      <title>3 Questions to Measure Your Dealership's Professionalism</title>
      <description>
        <![CDATA[Most of the dealerships we work with are able to charge a premium price for the services they provide. However, many dealerships struggle with keeping the professionalism of their team at the level it needs to be to justify that premium price.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/9063</guid>
      <pubDate>Mon, 03 Feb 2020 13:05:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/9063-questions-to-measure-your-dealerships-professionalism</link>
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      <title>Embrace Your Mistakes</title>
      <description>
        <![CDATA[Most of what you have learned in life and in running a dealership did not come from your successes, but from your mistakes and your willingness to learn from the experience and drive forward.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/9024</guid>
      <pubDate>Mon, 20 Jan 2020 00:00:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/9024-embrace-your-mistakes</link>
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    <item>
      <title>Take Time to Evaluate Your Insurance</title>
      <description>
        <![CDATA[Insurance is one area that most owners fail to evaluate properly each year based upon ownership changes or changes in increased or decreased levels of risk.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/9003</guid>
      <pubDate>Fri, 10 Jan 2020 10:44:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/9003-take-time-to-evaluate-your-insurance</link>
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      <title>Back to the Basics: The Employee Handbook</title>
      <description>
        <![CDATA[An employee handbook is an important part of your HR process. It gives your employees the answers to the questions they need answers to without coming to you.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/8992</guid>
      <pubDate>Mon, 06 Jan 2020 14:54:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/8992-back-to-the-basics-the-employee-handbook</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Authors/Bob-Clements-Headshot.webp?t=1623768618" type="image/png" medium="image" fileSize="295707">
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      <title>Back to the Basics: Meetings</title>
      <description>
        <![CDATA[Sure, you know you need to have meetings with your team, but how in the world are you supposed to do that in the crazy world of a dealership?]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/8951</guid>
      <pubDate>Mon, 16 Dec 2019 00:00:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/8951-back-to-the-basics-meetings</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Authors/Bob-Clements-Headshot.webp?t=1623768618" type="image/png" medium="image" fileSize="295707">
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    </item>
    <item>
      <title>Your Sales Focus Over the Next 90 Days</title>
      <description>
        <![CDATA[Focus on one or more of these areas: sales stability, sales growth or sales accountability.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/8903</guid>
      <pubDate>Mon, 25 Nov 2019 12:46:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/8903-your-sales-focus-over-the-next-90-days</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Authors/Sara-Hey-Headshot.webp?t=1623768196" type="image/png" medium="image" fileSize="544784">
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    <item>
      <title>6 Ways to Create a Successful Service Department</title>
      <description>
        <![CDATA[Measure your team’s performance on  these critical service department fundamentals.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/8829</guid>
      <pubDate>Thu, 07 Nov 2019 00:01:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/8829-ways-to-create-a-successful-service-department</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Authors/Bob-Clements-Headshot.webp?t=1623768618" type="image/png" medium="image" fileSize="295707">
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      <title>Setting Off Season Goals</title>
      <description>
        <![CDATA[Take a moment and give some thought to how well your service department functioned during the off season. Were things flowing well? Did you have a quick turn-around time for your customers?]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/8814</guid>
      <pubDate>Mon, 04 Nov 2019 00:00:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/8814-setting-off-season-goals</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Authors/Sara-Hey-Headshot.webp?t=1623768196" type="image/png" medium="image" fileSize="544784">
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      <title>Bob Clements Intl., EDA Launch Dealership Certification Program</title>
      <description>
        <![CDATA[Dealership Certification is a standardized industry certification program that includes a series of training courses aimed at creating a benchmark of excellence in dealership operations.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/8732</guid>
      <pubDate>Mon, 14 Oct 2019 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/8732-bob-clements-intl-eda-launch-dealership-certification-program</link>
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        <![CDATA[As you approach slow season, you may find yourself questioning the decisions you have made around adding the additional people.]]>
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      <pubDate>Fri, 27 Sep 2019 15:58:00 -0400</pubDate>
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        <![CDATA[When I think about a terrible manager, I think of someone who micro-manages, lacks communication skills and motivates with fear.]]>
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      <guid>http://www.rurallifestyledealer.com/articles/8656</guid>
      <pubDate>Mon, 16 Sep 2019 08:00:00 -0400</pubDate>
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