Data & Forecasts

Crop Plantings/Emergence Trends Point to Still Large Crop

Thu, 28 May 2026 00:00:00 -0400

USDA weekly Crop Progress report shows 86% of corn planted (flat year/year, (+3% vs. recent average) and 60% emerged (-5% year/year, +2% vs. recent average).

AGCO reports Q1 2026 Increased 14.3%

Fri, 08 May 2026 00:00:00 -0400

AGCO reported net sales of $2.3 billion for the first quarter ended March 31, 2026, an increase of 14.3% compared to the first quarter of 2025.

March U.S. Tractor Sales Increase 6% While Canada Faces Steep Decline

ccampbell@lessitermedia.com — Mon, 20 Apr 2026 13:00:00 -0400

March revenue for tractor dealers increased compared to Feb. 2026, however, revenue remains down by 7%.

Canadian OPE Dealer Revenue Growth Improves After February Drop

mdrewek@lessitermedia.com — Thu, 16 Apr 2026 00:00:00 -0400

OPE dealer revenue increased 7% year-over-year in March according to the latest Constellation Dealer Insights report.

Canada's OPE Revenue Drops 72% in February

ccampbell@lessitermedia.com — Sat, 28 Mar 2026 00:00:00 -0400

Canada saw a drastic change from Jan. to Feb, dropping from +52% to -20%. The United States fell by 9% in that same period.

5% Unit Boost Supports U.S. Dealer Revenue While Canada Faces Sharp Decline

ccampbell@lessitermedia.com — Mon, 23 Mar 2026 13:00:00 -0400

Feb. revenue for tractor dealers decreased 11%, or $6 million from Feb. 2025, according to Constellation Dealership Software's latest monthly market update.

Tractor Revenue Falls 15% in January

ccampbell@lessitermedia.com — Mon, 16 Mar 2026 01:00:00 -0400

Jan. revenue for tractor dealers decreased 15%, an annual $8 million decrease year-over-year, according to Constellation Dealership Software's latest monthly market update.

January 2026 OPE Revenue Increased $16M

ccampbell@lessitermedia.com — Tue, 10 Mar 2026 00:00:00 -0400

The northeast saw a 59% increase over the span of one month, according to the latest market data report from Constellation Dealer Insights.

Dealers Forecasting Revenue Growth for Rural Lifestyle Segment

kschmidt@lessitermedia.com — Tue, 03 Mar 2026 00:00:00 -0500

Tillers, chain saws & power hand tools top dealers’ list of ‘Best Bets’ for 2026, while the increasing cost of new equipment tech availability & low sales margins are top concerns

Paradigm Shifts in Ag?

Tue, 17 Feb 2026 00:00:00 -0500

Paradigm shifts in agricultural thinking will be coming. How many times have we thought that before?

An Inconvenient Lie(s)

Thu, 12 Feb 2026 00:00:00 -0500

"We just need some pure journalistic investigation to get to the bottom of self-serving, agenda-driven news that — when one follows the money — finds the lies and exaggerations that rob our pocketbooks and the future of our children faster." —Tim Brannon

U.S. OPE Revenue Sees Declines While Canada Climbs 19%

mbrusnahan@lessitermedia.com — Mon, 12 Jan 2026 00:00:00 -0500

OPE dealer revenue fell 6% in the U.S. from October to November, while Canada continued to climb 19%, according to the latest market data report from Constellation Dealer Insights.

Tractor Revenue Drops $20 Million in November

olessiter@lesspub.com — Mon, 05 Jan 2026 00:00:00 -0500

Nov. revenue for tractor dealers decreased 10% year-over-year, according to Constellation Dealership Software's latest monthly market update.

Tractor Revenue Declines by $11 Million

mbrusnahan@lessitermedia.com — Sun, 23 Nov 2025 23:00:00 -0500

Oct. revenue for tractor dealers decreased 15% year-over-year, according to Constellation Dealership Software's latest monthly market update.

U.S. OPE Revenue Sees Declines While Canada Climbs 4%

ccampbell@lessitermedia.com — Wed, 19 Nov 2025 23:00:00 -0500

OPE dealer revenue is down by 12% according to the latest market data report from Constellation Dealer Insights.

Polaris Reports $1.84B in Q3 Sales, Reaffirms 2025 Guidance Amid ORV Growth

Tue, 28 Oct 2025 00:00:00 -0400

Strong off-road vehicle demand and steady dealer performance helped Polaris maintain its 2025 outlook despite a competitive market.

Tractor Revenue Increases by $2 Million in September

ccampbell@lessitermedia.com — Tue, 21 Oct 2025 00:00:00 -0400

Sept. revenue for tractor dealers decreased 10% year-over-year, according to Constellation Dealership Software's latest monthly market update.

OPE Dealers Revenue Down 2% in Sept. 2025

ccampbell@lessitermedia.com — Thu, 16 Oct 2025 00:00:00 -0400

OPE dealer revenue is down by 2% according to the latest Sept. market data report from Constellation Dealer Insights.

Rural Mainstreet Economy Declines as 75% of Bankers Cite Negative Tariff Impacts

Thu, 25 Sep 2025 00:00:00 -0400

For the seventh time in 2025, the overall Rural Mainstreet Index (RMI) sank below growth neutral 50.0, according to the monthly survey of bank CEOs in rural areas of a 10-state region dependent on agriculture and/or energy.

Tractor Dealer Revenue Down 10% in August

ccampbell@lessitermedia.com — Mon, 15 Sep 2025 00:00:00 -0400

August revenue for tractor dealers decreased 10% year-over-year, according to Constellation Dealership Software's latest monthly market update.

Outdoor Power Equipment Dealer Revenue Down 17% From July to August

ccampbell@lessitermedia.com — Fri, 12 Sep 2025 00:00:00 -0400

OPE dealer revenue is down by 18.66% according to the latest market data report from Constellation Dealer Insights.

John Deere Reports Better Than Expected Sales in Q3 Earnings

Wed, 20 Aug 2025 00:00:00 -0400

John Deere provided its FY 2025 Q3 earnings report on Aug. 14. Specific to rural lifestyle dealers, Christopher Seibert, manager, investor communications at John Deere, offered an overview of the company’s small ag and turf segments.

Dealers Report High OPE Scores & Satisfaction Levels in 2025

kschmidt@lessitermedia.com — Thu, 14 Aug 2025 00:00:00 -0400

The 73% satisfaction rate once again tied shortline equipment as the best among the four categories studied by NAEDA.

First Half-year Performance Reported for Ryobi and Milwaukee Brands

Sat, 09 Aug 2025 07:00:00 -0400

Techtronic Industries announced unaudited consolidated results of the company for the six month period.

Polaris Reports Second Quarter Revenues Down 6%

Thu, 31 Jul 2025 00:00:00 -0400

Polaris posted $1.85B in sales and made key market share gains in ORVs, motorcycles, and marine — plus record-high cash flow.

Tractor Dealer Revenue Rises 2% in June

mdrewek@lessitermedia.com — Sat, 19 Jul 2025 00:00:00 -0400

June revenue for tractor dealers increased 2% year-over-year, according to Constellation Dealership Software's latest monthly market update.

Outdoor Power Equipment Dealer Revenue Increases 9% in June

Wed, 16 Jul 2025 00:00:00 -0400

OPE dealer revenue increased overall by 9% in June.

Rural Banker Concerns Reflected in Latest Rural Mainstreet Index (RMI)

Fri, 27 Jun 2025 00:00:00 -0400

While Creighton University’s overall Rural Mainstreet Index (RMI) rose to its highest level since July 2023, at the same time, the survey showed that for the 13th time in the past 14 months, farmland prices sank below growth neutral.

May Tractor Dealer Revenue Down 9% from 2024

Wed, 25 Jun 2025 00:00:00 -0400

According to the latest market data report from Constellation Dealer Insights, May tractor dealer revenue dropped 9% year-over-year from 2024 to 2025.

OPE Dealer Revenue Falls 6% in May, First Monthly Drop of 2025

ccampbell@lessitermedia.com — Sat, 21 Jun 2025 00:00:00 -0400

Outdoor power equipment (OPE) dealer revenue declined 6% year-over-year in May 2025, marking the first dip since January, according to Constellation’s latest OPE Market Update.