Dealer-to-Dealer Resources

3 Steps to Turn Leads into Sales

Thu, 04 Jun 2026 00:00:00 -0400

Learn how to improve your lead generation process with 3 simple steps, increasing your lead-to-sales conversion ratio through best practices that win.

Automate Your Marketing for Better Results

Wed, 27 May 2026 00:00:00 -0400

Imagine fostering relationships with your customers with a click of the button.

Sell More Vehicles by Paying Closer Attention to Website Customers

Wed, 20 May 2026 00:00:00 -0400

Customers today shop differently than they did even 5 years ago, with much more shopping done through dealer websites, says Fran O'Hagan, President & CEO of Pied Piper.

Operating a Dealership Debt-Free

Mon, 18 May 2026 00:00:00 -0400

Learn how a dealership is achieving their debt-free goal without limiting the growth the dealership and while preparing for the next generation of ownership.

2026 Dealership Minds Summit Speaker Program Released

Mon, 06 Apr 2026 00:00:00 -0400

Focused on the theme of “Maximizing Operational ROI,” the 2026 Summit provides dealers with everything they need to know to magnify their best practices and drive operational excellence in an uncertain market.

Spark Dealer Group Expands Texas Reach with LSM Outdoor Power Acquisition

Mon, 22 Dec 2025 00:00:00 -0500

The acquisition strengthens Spark’s footprint in Dallas-Fort Worth and boosts commercial sales nationwide.

Are You Losing Money Selling to Yourself?

Mon, 07 Apr 2025 00:00:00 -0400

Get ready for the next level and don’t lose money selling to yourself.

What Recruitment and Fishing Have in Common

Fri, 10 Jan 2025 07:13:30 -0500

Recruiting talent requires the same strategy and precision as marketing a product — it's all about using the right bait in the right waters.

5 Reasons You Can’t Afford to Miss the January Precision Farming Dealer Summit

kschmidt@lessitermedia.com — Thu, 12 Dec 2024 14:57:03 -0500

“We all have the same struggles, and it’s nice to be able to workshop things together as a cohesive unit."

Dealer-to-Dealer Panel: Organizational Structures for Leadership Support

Mon, 03 Jun 2024 00:00:00 -0400

As dealerships expand and add locations, there comes a point when the CEO can no longer properly oversee all aspects of the business. Executives from 3 dealerships share how they updated their organizational structures and management layers to lead the business.

Understanding the ‘Considered Purchase’ & the 'Decision-Making Unit'

mlessiter@lessitermedia.com — Mon, 18 Dec 2023 00:00:00 -0500

I recently ran into a friend at a funeral who was a colleague on the Media Growth Executive Peer Group with me for many years. Several years my senior, Tim Fixmer is among the leaders I most admire in business-to-business (B2B) marketing.

NAEDA Announces Employees for Scholarship Matching Program

Thu, 10 Aug 2023 15:44:56 -0400

The EDF matching scholarship program is designed to assist in the training, re-training or advancement of employees or potential employees of farm, construction, industrial and outdoor power equipment dealers, with the intent to create a larger pool of qualified, committed long-term employees for those dealerships.

Schiller Grounds Care: Rededicating Brands, Expanding Dealer Networks

jdobberstein@lesspub.com — Mon, 26 Jun 2023 00:00:00 -0400

Interview with Tony Weber, Brand Manager, BOB-CAT, Schiller Grounds Care, Johnson Creek, Wis.

Dixie Chopper: Improving Its Product Focus

Mon, 26 Jun 2023 00:00:00 -0400

Interview with Gary A. Morgan, President & CEO, Dixie Chopper, Coatesville, Ind.

Ariens: Diversity in Products, Distribution Brings Sales Strength

mlessiter@lessitermedia.com — Mon, 26 Jun 2023 00:00:00 -0400

Interview with Daniel Ariens, President/CEO, Ariens Co., Brillion, Wis.

Find Your James Out There for Your Dealership

Fri, 02 Sep 2022 09:02:00 -0400

The gavel twirled in the hand of the juvenile judge as he looked down on the young man standing before him. “Because one of your teachers spoke on your behalf, I am going to give you one more chance. Equipment Dealer Tips, Tales & Takeaways is brought to you by the Solectrac.

The Perfect World of Parts

Fri, 19 Aug 2022 09:02:00 -0400

Many years ago in our church, the task of adjusting the thermostat fell to good ole Gary. People always complained about it being either too hot or too cold during the sermon. One Sunday he came up to me and said "I have found the perfect temperature setting. Equipment Dealer Tips, Tales & Takeaways is brought to you by the Solectrac.

BCI to Host Webinar on Protecting Your Dealership from Burnout

Fri, 19 Aug 2022 08:37:30 -0400

By the end of 2023, it’s projected that between 15-20% of dealerships will go through some transition of ownership, and the reason for many of the transitions? Many dealers have lost the desire to keep fighting.

How Are Industry-wide Price Increases Impacting Dealers?

kschmidt@lessitermedia.com — Tue, 28 Sep 2021 15:38:00 -0400

What level of price increases have you seen from the manufacturers for the lines you carry? How do these price increases compare to previous years, and what sort of impact will they have on your business?

5 Questions with Florida Coast Equipment's Todd Bachman

Tue, 14 Sep 2021 11:10:00 -0400

We sat down with Todd Bachman, president and CEO of Florida Coast Equipment, LLC, a 6-store Kubota and Land Pride dealer in West Palm Beach, Fla., and got his thoughts on key factors driving buying habits, what the most innovative equipment advancements have been in the past decade, and more. The 5 Questions With... series is brought to you by Altoz.

Start Growing Tomorrow’s Dealership Leaders Now

kschmidt@lessitermedia.com — Tue, 03 Aug 2021 00:00:00 -0400

We’re back! Today kicks off the 2021 Dealership Minds Summit — Developing Your Homegrown Talent. It feels great to be back hosting an in-person event after 18 months of virtual meetings. I’m looking forward to seeing those who were able to make it out to Omaha for the Summit.

EDA and Regional Affiliates Announce Summer Legislative Series

Wed, 07 Jul 2021 17:20:00 -0400

Once again, due to COVID-19 related concerns, EDA and its affiliates opted to cancel their annual Fly-In in Washington, D.C that is typically held in March. In its place, the groups will host a series of three legislative-focused webinars in July.

5 Questions with Rick Bailes of Bill's Tractor and Equipment

Mon, 28 Jun 2021 09:16:00 -0400

We sat down with Rick Bailes, co- owner of Bill’s Tractor and Equipment, a one-store Mahindra, Hustler, Gravely, Scag and Stihl dealer in Adkins, Texas, (just outside San Antonio) and got his thoughts on key factors driving buying habits, what the most innovative equipment advancements have been in the past decade, and more. The 5 Questions With... series is brought to you by Altoz.

5 Questions with Vince Zebeau of the Deep Southern Equipment Dealers Association

Tue, 01 Jun 2021 14:54:00 -0400

We sat down with Vince Zebeau, president and CEO of the Deep Southern Equipment Dealers Assn., to get his take on current trends impacting the DSEDA's members, including equipment and labor shortages and his industry forecast for 2022. The 5 Questions With... series is brought to you by Altoz.

Industry Q&A: What's Your Outlook for 2Q 2021?

Fri, 09 Apr 2021 12:08:00 -0400

What is your outlook for the second quarter? What are some goals your are looking to accomplish at your dealership?

5 Questions with Debra Fredrickson

Fri, 12 Feb 2021 13:55:00 -0500

Debra Fredrickson, director of marketing with Alex Power Equipment (2019 Dealership of the Year), discusses the factors currently impacting the rural lifestyle market, some of the most innovative equipment that’s hit the market in the last 10 years and what she sees as the next big innovations to come in the next decade. The 5 Questions With... series is brought to you by Altoz.

5 Questions with Jon Eis of John Deere Dealership Eis Implement

Mon, 25 Jan 2021 14:24:00 -0500

Rural Lifestyle Dealer sat down with Jon Eis, chief operating officer of John Deere dealer Eis Implement, and got his thoughts on key factors currently impacting the rural lifestyle market and some of the most innovative equipment that’s hit the market in the last 10 years. The 5 Questions With... series is brought to you by Altoz.

Management Training Programs

Mon, 18 Jan 2021 15:39:00 -0500

Does your dealership have an internal training or mentorship program to prepare future department managers?

Industry Q&A: What Advice Would You Give Your Younger Self?

Fri, 15 Jan 2021 11:48:00 -0500

What’s one bit of advice you’d give to the younger version of you just entering the business?

Dealers Share Areas of Focus for Start of 2021

Tue, 29 Dec 2020 00:00:00 -0500

Looking ahead to 2021, dealers share what their business will be focusing on during the first quarter of the new year.