Big Picture

How to Create an AI Policy … and Why

mdrewek@lessitermedia.com — Thu, 21 May 2026 00:00:00 -0400

An internal AI policy provides a structured framework that helps employees understand appropriate use, data security requirements, ethical considerations, and compliance obligations.

You Don’t Cut Your Way to Growth: How to Market Through Uncertainty

psharpe@lessitermedia.com — Tue, 21 Apr 2026 00:00:00 -0400

If you expect growth in your business, this is something you need to hear.

Unlock the Power of Easter Eggs

mdrewek@lessitermedia.com — Fri, 03 Apr 2026 00:00:00 -0400

Whether it's a secret discount code, hidden website feature or gamified campaign, consider having some fun with your customers any time of year with Easter egg marketing.

Why Teams Burn Out

psharpe@lessitermedia.com — Mon, 02 Feb 2026 14:25:01 -0500

Burnout doesn’t happen because teams stop caring. It happens when too much matters at the same time.

5 Steps to Turn a Negative Into a Positive

lweigel@lessitermedia.com — Fri, 26 Sep 2025 00:00:00 -0400

While we all hope we never have to come across a negative review for our company, here's a few tips to help deal with them just in case.

How to Lead Effectively and Increase Employee Performance

Fri, 09 Sep 2022 09:27:21 -0400

Over the last decade, nearly all markets have expanded as computerization and modernization have led to a dramatic shift in the industry's initial customer base.

6 Facets Of Human Needs That Drive Business Success

Fri, 09 Apr 2021 09:57:00 -0400

In good economic times and bad, some businesses find a path to success while others are forced to board up their windows and doors. What’s the difference between those that soar and those that flounder?

How to Use Positioning and Differentiation to Strengthen Your Customer Base

Mon, 08 Jun 2020 13:58:48 -0400

Each person on your team should understand that there is nothing wrong with the dealership making great profits. This is accomplished by not only having great employees but also working to keep customers coming back.

Create These 5 Leadership Moments

Fri, 17 Jan 2020 08:05:00 -0500

Start with defining your never-again moments and start building newness in your workplace.

5 Simple Ways to Be a Better Boss

Fri, 03 Jan 2020 10:33:00 -0500

Number 1: Be genuinely interested in your employees. Find out 4 more easy ways to be a better boss in 2020.

14 Apps to Make 2020 Your Most Productive Year Yet

Thu, 26 Dec 2019 11:25:00 -0500

Thanks to leap year, you get an extra day in 2020. But even 366 days can go by quickly — and get nibbled away by the time you waste on repetitive tasks, distractions, daydreaming or just the lack of a clear plan to get things done.

Failure Found to be Prerequisite for Success

Fri, 20 Dec 2019 09:45:00 -0500

Researchers found that the faster you fail, the better your chances of success, and the more time between attempts, the more likely you are to fail again.

January is the Top Hiring Month of the Year

Thu, 12 Dec 2019 12:12:00 -0500

The most effective way to land top talent is to follow a plan, and the best plans all follow smart schedules. Consider adding the following tasks to your calendar.

Resolving 'Hot' and 'Cold' Workplace Conflicts

Thu, 05 Dec 2019 15:54:00 -0500

Whether the conflict is hot or cold, the goal is not compromise, but rather bridging the divide and innovating new options or solutions.

Modern Sales Shouldn’t Include Selling

Fri, 22 Nov 2019 08:46:00 -0500

Purchasers today value education on the products and services they’re looking at over a traditional sales pitch.

4 Ways to Close Sales with Non-Verbal Communication

Fri, 15 Nov 2019 08:22:00 -0500

Research shows that 55% of communication is non-verbal and another 38% of communication comes down to tone. That leaves just 7% of communication to the words you use.

7 Marketing Mistakes That Can Haunt Your Business

Fri, 01 Nov 2019 10:54:00 -0400

Mistake 6: Expecting instant results. Read more.

4 Easy & Professional Ways to Handle Your Mistakes

Thu, 24 Oct 2019 14:08:00 -0400

The nature of great leadership lies in accepting risks, trying new things, and taking big chances, looking for the limits of what's possible.

Why You Should Write Down Your Unwritten Rules

Fri, 18 Oct 2019 07:32:00 -0400

Ask yourself what norms your employees are holding in their heads, and then get them on paper. Until there’s agreement on what perceptions exist, it’s impossible to address or change them.

4 Steps to Better Customer Service

Thu, 10 Oct 2019 15:13:00 -0400

Try the "MAMA Method" to resolve customer service issues.

Why Time Management is a Waste of Time

Fri, 04 Oct 2019 08:46:00 -0400

Instead, schedule work around your energy levels and not your time. Plus, try these ideas for prioritizing tasks.

Stop Selling and Start Connecting

Thu, 29 Aug 2019 10:53:00 -0400

The sales mantra of "ABC: Always be closing" is completely wrong in today's low-trust world.

3 Ways Marketing Can Enhance Your Company Culture

Sat, 10 Aug 2019 01:00:00 -0400

Everyone in your organization makes hundreds of decisions that affect the business every day. Culture determines the quality of those decisions. Marketing can have a direct impact on creating certain aspects and taking your current culture to the next level.

Unlocking Your Potential for Productivity: Don't Be a Goldfish

Sat, 03 Aug 2019 01:00:00 -0400

Anyone can be busy, but it takes strategy and planning to be productive. Here are three strategies to enable leaders to get more done than they thought was possible.

3 Ways to Improve Active Listening (and 3 Challenges to Overcome)

Sat, 27 Jul 2019 01:00:00 -0400

For managers, the first thing you think after hearing a problem is often, “Let’s solve it,” but that’s not necessarily the way to go. Find out why.

4 Steps to Creating a Collaborative Meeting Agenda

Fri, 19 Jul 2019 01:00:00 -0400

Every meeting needs an agenda, but it will run smoother if you spend the beginning of it creating an agenda in which everyone has input. Read more about this approach and consider adapting it for your dealership.

Don't Let the 'Urgent' Overtake the 'Important'

Sat, 13 Jul 2019 01:00:00 -0400

“Important” tasks are critical to an organization’s success, but easy to put off because there is no urgency attached to completing them.

4 Ways to Drive Sales by Thinking Like Customers

Sat, 06 Jul 2019 01:00:00 -0400

Instead of focusing on how you’re going to get customers to do what you want, move to letting them know you’re on their side.

7 Ways to Set Up a New Hire for Success

Sat, 15 Jun 2019 06:00:00 -0400

Research shows that effective, systematic onboarding brings in new employees 50% faster and reduces failure rates.