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    <title>Manufacturer News</title>
    <description>What’s happening now with rural lifestyle equipment manufacturers.</description>
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    <item>
      <title>Briggs &amp; Stratton Announces Acquisition of Power Distributors to Enhance Dealer Support</title>
      <description>The acquisition builds upon a decades long, highly successful, commercial relationship. By bringing wholesale distribution directly in-house, Briggs &amp; Stratton establishes a seamless connection to more than 12,500 independent servicing dealers, national retailers, and commercial equipment customers across North America.</description>
      <content:encoded>
        <![CDATA[<p>The acquisition builds upon a decades long, highly successful, commercial relationship. By bringing wholesale distribution directly in-house, Briggs & Stratton establishes a seamless connection to more than 12,500 independent servicing dealers, national retailers, and commercial equipment customers across North America.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12439</guid>
      <pubDate>Tue, 03 Nov 2026 08:21:22 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12439-briggs-and-stratton-announces-acquisition-of-power-distributors-to-enhance-dealer-support</link>
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    </item>
    <item>
      <title>Top 10 Rural Lifestyle Industry Stories in November 2026</title>
      <description>In case you missed them, here are the most popular items on our website from the past month, October 2026.</description>
      <content:encoded>
        <![CDATA[In case you missed them, here are the most popular items on our website from the past month, October 2026.]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12438</guid>
      <pubDate>Mon, 02 Nov 2026 23:00:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12438-top-10-rural-lifestyle-industry-stories-in-november-2026</link>
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    <item>
      <title>John Deere Announces an Industry-Leading Eligible Parts Warranty</title>
      <description>The enhanced warranty reflects Deere's confidence in the quality and durability of its OE parts, while providing customers added peace of mind. It also builds on Deere’s broader efforts to give customers more control over how they maintain, repair and get the most from their equipment.</description>
      <content:encoded>
        <![CDATA[<p>The enhanced warranty reflects Deere's confidence in the quality and durability of its OE parts, while providing customers added peace of mind. It also builds on Deere’s broader efforts to give customers more control over how they maintain, repair and get the most from their equipment.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12437</guid>
      <pubDate>Mon, 02 Nov 2026 13:27:52 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12437-john-deere-announces-an-industry-leading-eligible-parts-warranty</link>
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    <item>
      <title>MASCHIO GASPARDO Inaugurates Canadian Subsidiary, Strengthening North American Presence</title>
      <description>The 32,250 sq. ft. facility, including 3,250 sq. ft. of offices, brings together training areas, machinery and spare parts storage, assembly and operational support. By placing these functions under one roof, it gives Canadian dealers a closer point of contact for products, technical expertise and service, especially during critical farming periods.</description>
      <content:encoded>
        <![CDATA[<p>The 32,250 sq. ft. facility, including 3,250 sq. ft. of offices, brings together training areas, machinery and spare parts storage, assembly and operational support. By placing these functions under one roof, it gives Canadian dealers a closer point of contact for products, technical expertise and service, especially during critical farming periods.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12433</guid>
      <pubDate>Thu, 29 Oct 2026 13:30:12 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12433-maschio-gaspardo-inaugurates-canadian-subsidiary-strengthening-north-american-presence</link>
    </item>
    <item>
      <title>AGCO Names Georgia Educator Ben Brand Inaugural Ag Mechanics Teacher of the Year</title>
      <description>The new AGCO-sponsored award recognizes educators who prepare students for careers in agricultural mechanics and technology.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: center; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The new AGCO-sponsored award recognizes educators who prepare students for careers in agricultural mechanics and technology.</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12429</guid>
      <pubDate>Wed, 28 Oct 2026 08:25:48 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12429-agco-names-georgia-educator-ben-brand-inaugural-ag-mechanics-teacher-of-the-year</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/10/28/Ben-Brand-AGCO.webp?t=1793544067" type="image/jpeg" medium="image" fileSize="53928">
        <media:title type="plain">Ben Brand AGCO.jpg</media:title>
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    </item>
    <item>
      <title>SurePoint Ag Systems Announces Its Dealer Excellence Award Winners </title>
      <description>Throughout the 2026 year, these dealers helped producers across the country improve efficiency, accuracy, and productivity.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Throughout the 2026 year, these dealers helped producers across the country improve efficiency, accuracy, and productivity.</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12426</guid>
      <pubDate>Mon, 26 Oct 2026 08:23:19 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12426-surepoint-ag-system-announces-their-dealer-excellence-award-winers</link>
    </item>
    <item>
      <title>Quicke Strengthens Canadian Dealer Support with New Sales Representation
in Ontario and Western Canada</title>
      <description>DFK Equipment Sales is now the authorized Quicke representative for Ontario, effective October 16, 2026. Adair Sales &amp; Marketing Company Inc. is now the authorized Quicke representative for Western Canada, including British Columbia, Alberta, Saskatchewan and Manitoba, effective July 1, 2026.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">DFK Equipment Sales is now the authorized Quicke representative for Ontario, effective October 16, 2026. Adair Sales & Marketing Company Inc. is now the authorized Quicke representative for Western Canada, including British Columbia, Alberta, Saskatchewan and Manitoba, effective July 1, 2026.</span></p><br>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12424</guid>
      <pubDate>Fri, 23 Oct 2026 10:27:39 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12424-quicke-strengthens-canadian-dealer-support-with-new-sales-representation-in-ontario-and-western-canada</link>
    </item>
    <item>
      <title>Diamond Mowers' DM360™ and Drum Mulcher Pro X2 Earn Three 2026 Industry Awards</title>
      <description>“These awards reflect the way we approach product development at Diamond,” said Rick Noel, vice president of engineering.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">“These awards reflect the way we approach product development at Diamond,” said Rick Noel, vice president of engineering.&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12421</guid>
      <pubDate>Thu, 22 Oct 2026 09:56:11 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12421-diamond-mowers-dm360-and-drum-mulcher-pro-x2-earn-three-2026-industry-awards</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/06/25/image001.webp?t=1782591495" type="image/png" medium="image" fileSize="80538">
        <media:title type="plain">DiamondMowers.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Stanley Black &amp; Decker and NAEDA Launch Industry-First Dealer Excellence Initiative</title>
      <description>Effective October 1, SBD is sponsoring NAEDA membership for 250 eligible OPE dealers.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Effective October 1, SBD is sponsoring NAEDA membership for 250 eligible OPE dealers.</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12416</guid>
      <pubDate>Wed, 14 Oct 2026 11:05:09 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12416-stanley-black-and-decker-and-naeda-launch-industry-first-dealer-excellence-initiative</link>
    </item>
    <item>
      <title>2026 Ferris Dealer Summit Highlights New Products and Dealer Collaboration</title>
      <description>Dealer feedback throughout the event was candid, constructive and overwhelmingly valuable, giving Ferris clear opportunities to continue refining their products, programs and dealer experience.</description>
      <content:encoded>
        <![CDATA[<p>Dealer feedback throughout the event was candid, constructive and overwhelmingly valuable, giving Ferris clear opportunities to continue refining their products, programs and dealer experience.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12414</guid>
      <pubDate>Mon, 12 Oct 2026 13:57:18 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12414-2026-ferris-dealer-summit-highlights-new-products-and-dealer-collaboration</link>
    </item>
    <item>
      <title>Getting Behind the Scenes at the ECHO Power-On-Athon </title>
      <author>jupchurch@lesspub.com</author>
      <description>As summer was coming to an end, I had the opportunity to travel to Lake Zurich, Ill., home of the ECHO headquarters for the 2026 Power-On-Athon</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">As summer was coming to an end, I had the opportunity to travel to Lake Zurich, Ill., home of the ECHO headquarters for the 2026 Power-On-Athon</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/blogs/1/post/12399</guid>
      <pubDate>Thu, 08 Oct 2026 14:19:54 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/1-from-the-desk-of-rld/post/12399-getting-behind-the-scenes-at-the-echo-power-on-athon</link>
    </item>
    <item>
      <title>John Deere and Yamaha Motor Announce Collaboration on Future Side-by-Side Vehicles</title>
      <description>The companies will pair Yamaha Motor’s powertrain and vehicle design expertise with John Deere’s vehicle development, U.S. manufacturing capabilities and customer insights to create innovative, highly capable side-by-side vehicles that meet evolving customer needs.</description>
      <content:encoded>
        <![CDATA[<p style="box-sizing: inherit; font-weight: 400; font-style: normal; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">The companies will pair Yamaha Motor’s powertrain and vehicle design expertise with John&nbsp;Deere’s vehicle development, U.S. manufacturing capabilities and customer insights to create innovative, highly capable side-by-side vehicles that meet evolving customer needs.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12401</guid>
      <pubDate>Thu, 08 Oct 2026 14:19:38 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12401-john-deere-and-yamaha-motor-announce-collaboration-on-future-side-by-side-vehicles</link>
    </item>
    <item>
      <title>Alamo Group Ends Dixie Chopper Mower Production </title>
      <description>According to one dealer source, Dixie Chopper is selling its inventory to dealers at 65% off list.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">According to one dealer source, Dixie Chopper is selling its inventory to dealers at 65% off list.&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12403</guid>
      <pubDate>Thu, 08 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12403-alamo-group-ends-dixie-chopper-mower-production</link>
    </item>
    <item>
      <title>Mean Green Mowers Restarts Independent Operations, Slashes Order Backlog by Over 90%</title>
      <description>In the four months since transitioning to an independent ownership group of industry veterans, investors, and company leadership, Mean Green has consolidated all operations back under one roof at its Hamilton, Ohio facility, eliminated more than 90 percent of legacy product backorders, and overhauled its parts and service pipeline.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">In the four months since transitioning to an independent ownership group of industry veterans, investors, and company leadership, Mean Green has consolidated all operations back under one roof at its Hamilton, Ohio facility, eliminated more than 90 percent of legacy product backorders, and overhauled its parts and service pipeline.</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12398</guid>
      <pubDate>Wed, 07 Oct 2026 07:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12398-mean-green-mowers-restarts-independent-operations-slashes-order-backlog-by-over-90</link>
    </item>
    <item>
      <title>Massey Ferguson to Expand Its Low Horsepower and Compact Tractor Portfolio through New Strategic Partnership with International Tractors Limited</title>
      <description>The partnership covers the supply of compact tractor models starting from 20 hp with the initial rollout planned to extend across the Europe and Middle East (EME) region through a phased introduction during the course of 2027.</description>
      <content:encoded>
        <![CDATA[<p>The partnership covers the supply of compact tractor models starting from 20 hp with the initial rollout planned to extend across the Europe and Middle East (EME) region through a phased introduction during the course of 2027.<br>

<br></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12391</guid>
      <pubDate>Thu, 01 Oct 2026 10:03:39 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12391-massey-ferguson-to-expand-its-low-horsepower-and-compact-tractor-portfolio-through-new-strategic-partnership-with-international-tractors-limited</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/10/01/massey-itl.webp?t=1790941915" type="image/jpeg" medium="image" fileSize="29610">
        <media:title type="plain">massey itl.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Top 10 Rural Lifestyle Industry Stories in September 2026</title>
      <description>In case you missed them, here are the most popular items on our website from the past month, September 2026.</description>
      <content:encoded>
        <![CDATA[In case you missed them, here are the most popular items on our website from the past month, September 2026.]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12393</guid>
      <pubDate>Thu, 01 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12393-top-10-rural-lifestyle-industry-stories-in-september-2026</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/rld-top-10.webp?t=1746209169" type="image/png" medium="image" fileSize="116216">
        <media:title type="plain">rld-top-10.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Generac Lands $2.4 Billion Generator Deal with Amazon</title>
      <description>The filing indicates that Amazon.com NV Investment Holdings received a warrant to acquire up to 1.69 million Generac shares at $200.93 per share.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The filing indicates that Amazon.com NV Investment Holdings received a warrant to acquire up to 1.69 million Generac shares at $200.93 per share.</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12382</guid>
      <pubDate>Mon, 21 Sep 2026 10:18:12 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12382-generac-lands-24-billion-generator-deal-with-amazon</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/AEI/generac-power-systems-vector-logo.webp?t=1614266023" type="image/png" medium="image" fileSize="4476">
        <media:title type="plain">generac logo</media:title>
      </media:content>
    </item>
    <item>
      <title>GoSun Unveils Solar Electric Tractor, Expanding Off-Grid Innovation to Farmers</title>
      <description>The new GoSun Moonrider tractor empowers farmers, homesteaders, and landscapers to work without emissions or noise.</description>
      <content:encoded>
        <![CDATA[<p>The new GoSun Moonrider tractor empowers farmers, homesteaders, and landscapers to work without emissions or noise.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12380</guid>
      <pubDate>Sat, 19 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12380-gosun-unveils-solar-electric-tractor-expanding-off-grid-innovation-to-farmers</link>
    </item>
    <item>
      <title>AED Calls on Governors to Address U.S.-Canada Trade Impasse</title>
      <description>Associated Equipment Distributors (AED) President and CEO Brian P. McGuire has sent letters to U.S. governors from states with significant exposure to Canadian trade urging action to resolve the ongoing U.S.-Canada trade impasse and restore a consistent, tariff-free trade relationship.</description>
      <content:encoded>
        <![CDATA[<p>Associated Equipment Distributors (AED) President and CEO Brian P. McGuire has sent letters to U.S. governors from states with significant exposure to Canadian trade urging action to resolve the ongoing U.S.-Canada trade impasse and restore a consistent, tariff-free trade relationship.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12379</guid>
      <pubDate>Thu, 17 Sep 2026 09:23:44 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12379-aed-calls-on-governors-to-address-us-canada-trade-impasse</link>
    </item>
    <item>
      <title>Stanley Black &amp; Decker Announces Agreement to Sell Excel Industries to Bad Boy Mowers</title>
      <description>Transaction further refines the company's portfolio to focus on growing its biggest brands and businesses.</description>
      <content:encoded>
        <![CDATA[<p>Transaction further refines the company's portfolio to focus on growing its biggest brands and businesses.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12373</guid>
      <pubDate>Thu, 10 Sep 2026 13:02:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12373-stanley-black-and-decker-announces-agreement-to-sell-excel-industries-to-bad-boy-mowers</link>
    </item>
    <item>
      <title>Can-Am, Farm Rescue Announce Three-Year Partnership</title>
      <description>Together, Farm Rescue and Can-Am are helping protect a way of life, strengthening communities and preserving agricultural traditions for future generations.</description>
      <content:encoded>
        <![CDATA[<p>Together, Farm Rescue and Can-Am are &nbsp;helping protect a way of life, strengthening communities and preserving agricultural traditions for future generations.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12363</guid>
      <pubDate>Wed, 02 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12363-can-am-farm-rescue-announce-three-year-partnership</link>
    </item>
    <item>
      <title>Top 10 Rural Lifestyle Industry Stories in August 2026</title>
      <description>In case you missed them, here are the most popular items on our website from the past month, June 2026.</description>
      <content:encoded>
        <![CDATA[In case you missed them, here are the most popular items on our website from the past month, June 2026.]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12361</guid>
      <pubDate>Tue, 01 Sep 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12361-top-10-rural-lifestyle-industry-stories-in-august-2026</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/rld-top-10.webp?t=1746209169" type="image/png" medium="image" fileSize="116216">
        <media:title type="plain">rld-top-10.png</media:title>
      </media:content>
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    <item>
      <title>AGCO Opens Advanced Parts Distribution Center in Visalia, California</title>
      <description>The 115,000-square-foot facility more than doubles AGCO's West Coast parts capacity, putting more critical parts within fast reach of dealers and farmers.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: center; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The 115,000-square-foot facility more than doubles AGCO's West Coast parts capacity, putting more critical parts within fast reach of dealers and farmers.</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12360</guid>
      <pubDate>Mon, 31 Aug 2026 08:50:51 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12360-agco-opens-advanced-parts-distribution-center-in-visalia-california</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/08/31/unnamed.webp?t=1788760609" type="image/jpeg" medium="image" fileSize="24192">
        <media:title type="plain">AGCOCali.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Edney Distributing 75th Anniversary Fundraiser</title>
      <description>Edney Distributing is celebrating their 75th anniversary through a year-long campaign supporting the American Cancer Society.</description>
      <content:encoded>
        <![CDATA[Edney Distributing is celebrating their 75th anniversary through a year-long campaign supporting the American Cancer Society.]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12357</guid>
      <pubDate>Thu, 27 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12357-edney-distributing-75th-anniversary-fundraiser</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/08/27/image001.webp?t=1787863489" type="image/png" medium="image" fileSize="9689">
        <media:title type="plain">edneydistributinganniversary.png</media:title>
      </media:content>
    </item>
    <item>
      <title>VitalEdge Technologies Shortlisted in The 2026 A.I. Awards  </title>
      <description>First launched in 2024, and operated by global cloud computing awards body The Cloud Awards, The A.I. Awards has rapidly grown to become one of the biggest programs in the Cloud Awards annual calendar.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">First launched in 2024, and operated by global cloud computing awards body The Cloud Awards, The A.I. Awards has rapidly grown to become one of the biggest programs in the Cloud Awards annual calendar.</span></p>]]>
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      <guid>http://www.rurallifestyledealer.com/articles/12353</guid>
      <pubDate>Wed, 26 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12353-vitaledge-technologies-shortlisted-in-the-2026-ai-awards</link>
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    <item>
      <title>Briggs &amp; Stratton Profits Return, But Large-Scale Manufacturing in Wauwatosa Won't </title>
      <description>Briggs &amp; Stratton is seeing sales, employment and financial stability move in the right direction — but its comeback won't mean a return to large-scale manufacturing in Wauwatosa.</description>
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        <![CDATA[<p>Briggs & Stratton is seeing sales, employment and financial stability move in the right direction — but its comeback won't mean a return to large-scale manufacturing in Wauwatosa.&nbsp;</p>]]>
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      <guid>http://www.rurallifestyledealer.com/articles/12347</guid>
      <pubDate>Tue, 18 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12347-briggs-and-stratton-profits-return-but-large-scale-manufacturing-in-wauwatosa-wont</link>
    </item>
    <item>
      <title>Equipment Dealers Foundation Announces 2026 Scholarship Recipients</title>
      <description>The Equipment Dealers Foundation, the 501(c)(3) charitable affiliate of the North American Equipment Dealers Association (NAEDA), announced the recipients of its 2026 scholarship awards on August 17.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The Equipment Dealers Foundation, the 501(c)(3) charitable affiliate of the North American Equipment Dealers Association (NAEDA), announced the recipients of its 2026 scholarship awards on August 17.</span></p>]]>
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      <guid>http://www.rurallifestyledealer.com/articles/12346</guid>
      <pubDate>Mon, 17 Aug 2026 14:32:57 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12346-equipment-dealers-foundation-announces-2026-scholarship-recipients</link>
    </item>
    <item>
      <title>Honda Introduces New Amazon Storefront in U.S. for Power Equipment Products</title>
      <description>The storefront serves as a centralized destination for consumers to learn about Honda offerings, with a curated lineup available.</description>
      <content:encoded>
        <![CDATA[<p>The storefront serves as a centralized destination for consumers to learn about Honda offerings, with a curated lineup available. &nbsp;</p>]]>
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      <guid>http://www.rurallifestyledealer.com/articles/12338</guid>
      <pubDate>Wed, 12 Aug 2026 14:29:13 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12338-honda-introduces-new-amazon-storefront-in-us-for-power-equipment-products</link>
    </item>
    <item>
      <title>Top 10 Rural Lifestyle Industry Stories in July 2026</title>
      <description>In case you missed them, here are the most popular items on our website from the past month, June 2026.</description>
      <content:encoded>
        <![CDATA[In case you missed them, here are the most popular items on our website from the past month, June 2026.]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12333</guid>
      <pubDate>Mon, 03 Aug 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12333-top-10-rural-lifestyle-industry-stories-in-july-2026</link>
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    <item>
      <title>VitalEdge Technologies Awarded 2026 Stevie Award</title>
      <description>The company’s submission, “VitalityAI: Purpose-Built Innovation for Agricultural Technology,” was recognized as a Silver Award Winner.</description>
      <content:encoded>
        <![CDATA[The company’s submission, “VitalityAI: Purpose-Built &nbsp;Innovation for Agricultural Technology,” was recognized as a Silver Award Winner.]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12327</guid>
      <pubDate>Thu, 23 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12327-vitaledge-technologies-awarded-2026-stevie-award</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/07/23/sate26_silver_winner_1200x630.webp?t=1784983222" type="image/jpeg" medium="image" fileSize="61055">
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