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    <title>Dealer Success Academy</title>
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    <item>
      <title>Help! Where do I start in Parts?</title>
      <description>
        <![CDATA[Are you ready to turn your Parts Department into a major profit center, but don’t know where to start?]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12254</guid>
      <pubDate>Fri, 05 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12254-help-where-do-i-start-in-parts</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/issues/2019/RLD_Summer_0719/Sara-Hey/Sara-Hey.webp?t=1563389359" type="image/jpeg" medium="image" fileSize="50285">
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        <media:description type="plain">Sara Hey is vice president of operations and development for Bob Clements International. She educates dealers on the internal aspects of their businesses and develops customized training programs for dealers nationwide.</media:description>
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    </item>
    <item>
      <title>3 Steps to Turn Leads into Sales</title>
      <description>
        <![CDATA[Learn how to improve your lead generation process with 3 simple steps, increasing your lead-to-sales conversion ratio through best practices that win.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12252</guid>
      <pubDate>Thu, 04 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12252-3-steps-to-turn-leads-into-sales</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/2022/Speakers/Cleo-Franklin.webp?t=1643742610" type="image/png" medium="image" fileSize="165284">
        <media:title type="plain">Cleo-Franklin.png</media:title>
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    </item>
    <item>
      <title>Automate Your Marketing for Better Results</title>
      <description>
        <![CDATA[Imagine fostering relationships with your customers with a click of the button.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12242</guid>
      <pubDate>Wed, 27 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12242-automate-your-marketing-for-better-results</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/2020/Debra-Fredrickson.webp?t=1577993103" type="image/png" medium="image" fileSize="70193">
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    <item>
      <title>Sell More Vehicles by Paying Closer Attention to Website Customers</title>
      <description>
        <![CDATA[Customers today shop differently than they did even 5 years ago, with much more shopping done through dealer websites, says Fran O'Hagan, President & CEO of Pied Piper.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12234</guid>
      <pubDate>Wed, 20 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12234-sell-more-vehicles-by-paying-closer-attention-to-website-customers</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/2020/Fran-OHagan.webp?t=1577993103" type="image/png" medium="image" fileSize="41443">
        <media:title type="plain">Fran-OHagan.png</media:title>
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    </item>
    <item>
      <title>Operating a Dealership Debt-Free</title>
      <description>
        <![CDATA[Learn how a dealership is achieving their debt-free goal without limiting the growth the dealership and while preparing for the next generation of ownership.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12229</guid>
      <pubDate>Mon, 18 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12229-operating-a-dealership-debt-free</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/2020/Frank-Fletcher.webp?t=1577993103" type="image/png" medium="image" fileSize="65507">
        <media:title type="plain">Frank-Fletcher.png</media:title>
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    </item>
    <item>
      <title>How to Survive an OSHA Visit</title>
      <description>
        <![CDATA[Join Sara Hey, of Bob Clements Intl., as she walks you through 5 things you can do today to make more money in your service department.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12223</guid>
      <pubDate>Wed, 13 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12223-how-to-survive-an-osha-visit</link>
    </item>
    <item>
      <title>5 Ways to Make More Money in Your Service Department</title>
      <description>
        <![CDATA[Join Sara Hey, of Bob Clements Intl., as she walks you through 5 things you can do today to make more money in your service department.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12217</guid>
      <pubDate>Thu, 07 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12217-5-ways-to-make-more-money-in-your-service-department</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/issues/2019/RLD_Summer_0719/Sara-Hey/Sara-Hey.webp?t=1563389359" type="image/jpeg" medium="image" fileSize="50285">
        <media:title type="plain">Sara-Hey.jpg</media:title>
        <media:description type="plain">Sara Hey is vice president of operations and development for Bob Clements International. She educates dealers on the internal aspects of their businesses and develops customized training programs for dealers nationwide.</media:description>
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    </item>
    <item>
      <title>Smart Ways to Remodel Your Retail Store</title>
      <description>
        <![CDATA[Paige Wittman, co-owner of Miller Wittman Retail Design Group, will walk you through how to plan a new retail space that will boost revenues.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12202</guid>
      <pubDate>Fri, 01 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12202-smart-ways-to-remodel-your-retail-store</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/Speakers/Paige-Wittman.webp?t=1559577632" type="image/jpeg" medium="image" fileSize="84244">
        <media:title type="plain">Paige-Wittman</media:title>
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    </item>
    <item>
      <title>Managing Your Sales Team for Peak Performance</title>
      <description>
        <![CDATA[Sales management expert Ryan Dohrn will share 10 tips for overcoming differences, working together and achieving peak performance.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12195</guid>
      <pubDate>Thu, 23 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12195-managing-your-sales-team-for-peak-performance</link>
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        <media:title type="plain">Ryan-Dohrn</media:title>
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    </item>
    <item>
      <title>Elevate Your Approach to Employee Management</title>
      <description>
        <![CDATA[Jared Nielsen, chief human resources officer for Stotz Equipment, will share some of the dealership's success strategies for human resources.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12186</guid>
      <pubDate>Fri, 17 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12186-elevate-your-approach-to-employee-management</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/September/speakers/Jared-Nielsen.webp?t=1560786668" type="image/png" medium="image" fileSize="51276">
        <media:title type="plain">Jared-Nielsen.png</media:title>
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    </item>
    <item>
      <title>Mission Zero: Our Dealership's Safety Commitment</title>
      <description>
        <![CDATA[Erin Heimbecker will share how she is working with management and employees to carry out its "Mission: Zero" charter.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12179</guid>
      <pubDate>Sat, 11 Apr 2026 01:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12179-mission-zero-our-dealerships-safety-commitment</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/Speakers/Erin-Heimbecker.webp?t=1561062696" type="image/png" medium="image" fileSize="54419">
        <media:title type="plain">Erin-Heimbecker</media:title>
      </media:content>
    </item>
    <item>
      <title>Earn More Profits from Parts</title>
      <description>
        <![CDATA[Parts are where the profits are and parts have always been the lifeblood of our business. It’s the biggest reason for us to be in the power equipment business.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12172</guid>
      <pubDate>Mon, 06 Apr 2026 01:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12172-earn-more-profits-from-parts</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/September/speakers/dan-weingartz.webp?t=1559246380" type="image/png" medium="image" fileSize="61750">
        <media:title type="plain">dan-weingartz</media:title>
      </media:content>
    </item>
    <item>
      <title>Reach the Next Level of Success in Your Service Department</title>
      <description>
        <![CDATA[During this presentation, Bob will share the importance of measuring your key performance indicators for service.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12160</guid>
      <pubDate>Sat, 28 Mar 2026 01:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12160-reach-the-next-level-of-success-in-your-service-department</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/2021/Bob-Clements.webp?t=1612296131" type="image/png" medium="image" fileSize="194533">
        <media:title type="plain">Bob-Clements.png</media:title>
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    </item>
    <item>
      <title>Sustainable Profits Through Rental</title>
      <description>
        <![CDATA[Larry Kaye, CEO of Script International, shares how to avoid common pitfalls that many dealerships make when entering or expanding in the rental market.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12153</guid>
      <pubDate>Tue, 24 Mar 2026 01:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12153-sustainable-profits-through-rental</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/Speakers/Larry-Kaye.webp?t=1544629000" type="image/jpeg" medium="image" fileSize="169517">
        <media:title type="plain">Larry-Kaye</media:title>
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    </item>
    <item>
      <title>Looking Like an Expert - Getting More from Your Retail Store</title>
      <description>
        <![CDATA[Paige Wittman, owner of Miller Wittman Retail Design Group, leads you through steps to create a retail experience that will build sales and enhance your reputation.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12147</guid>
      <pubDate>Fri, 20 Mar 2026 01:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12147-looking-like-an-expert-getting-more-from-your-retail-store</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/Speakers/Paige-Wittman.webp?t=1559577632" type="image/jpeg" medium="image" fileSize="84244">
        <media:title type="plain">Paige-Wittman</media:title>
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    </item>
    <item>
      <title>Turning Your Website into a Virtual Location</title>
      <description>
        <![CDATA[The dealership has enhanced its website significantly to duplicate the in-store experience — turning the site into a virtual location.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12140</guid>
      <pubDate>Thu, 12 Mar 2026 01:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12140-turning-your-website-into-a-virtual-location</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/Speakers/Pat-Richardson.webp?t=1559577765" type="image/jpeg" medium="image" fileSize="61370">
        <media:title type="plain">Pat-Richardson</media:title>
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    </item>
    <item>
      <title>Determined to Delegate</title>
      <description>
        <![CDATA[Sara Hey, vice president of operations and development at Bob Clements International, walks through deciding what to delegate.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12135</guid>
      <pubDate>Fri, 06 Mar 2026 00:00:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12135-determined-to-delegate</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/issues/2019/RLD_Summer_0719/Sara-Hey/Sara-Hey.webp?t=1563389359" type="image/jpeg" medium="image" fileSize="50285">
        <media:title type="plain">Sara-Hey.jpg</media:title>
        <media:description type="plain">Sara Hey is vice president of operations and development for Bob Clements International. She educates dealers on the internal aspects of their businesses and develops customized training programs for dealers nationwide.</media:description>
      </media:content>
    </item>
    <item>
      <title>UTVs &amp; the Massive Missed Opportunity</title>
      <description>
        <![CDATA[Steve Shankin covers a UTV shopper's expectations and mindset when they're shopping for a vehicle — and how you can make your customers happier AND make more money at the same time.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12090</guid>
      <pubDate>Tue, 24 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12090-utvs-and-the-massive-missed-opportunity</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/Speakers/Steve-Shankin.webp?t=1559577874" type="image/jpeg" medium="image" fileSize="77730">
        <media:title type="plain">Steve-Shankin</media:title>
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    <item>
      <title>The Fastest Way to Develop Relationships With New Customers</title>
      <description>
        <![CDATA[<p>Mike&nbsp;Wiles shares the many benefits of video, along with the realities of what you need to do to be successful at adding this marketing element.</p>]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12089</guid>
      <pubDate>Thu, 19 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12089-the-fastest-way-to-develop-relationships-with-new-customers</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/Speakers/Mike-Wiles.webp?t=1544629019" type="image/jpeg" medium="image" fileSize="157329">
        <media:title type="plain">Mike-Wiles</media:title>
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    </item>
    <item>
      <title>Preparing for the Unexpected &amp; Unpredictable</title>
      <author>rcollins@hbkcpa.com</author>
      <description>
        <![CDATA[Rex Collins helps you begin preparing for an uncertain future by looking at the "big 5" expenses of a dealership and advise on how to do better forecasting.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12088</guid>
      <pubDate>Sat, 14 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12088-preparing-for-the-unexpected-and-unpredictable</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/2021/Rex-Collins.webp?t=1611084141" type="image/png" medium="image" fileSize="188437">
        <media:title type="plain">Rex-Collins.png</media:title>
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    </item>
    <item>
      <title>6 Lessons From the Field</title>
      <description>
        <![CDATA[International sales advisor Ryan Dohrn shares six ideas to grow your dealership revenue in the next 90 days.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12085</guid>
      <pubDate>Mon, 09 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12085-6-lessons-from-the-field</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/Speakers/Ryan-Dohrn.webp?t=1559577460" type="image/jpeg" medium="image" fileSize="55185">
        <media:title type="plain">Ryan-Dohrn</media:title>
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    </item>
    <item>
      <title>Earning More in the Service Department</title>
      <description>
        <![CDATA[Bob Clements of Bob Clements International breaks down ways you can easily and incrementally earn more in the service department]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12081</guid>
      <pubDate>Thu, 05 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12081-earning-more-in-the-service-department</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/Speakers/Bob-Clements.webp?t=1559577421" type="image/jpeg" medium="image" fileSize="58735">
        <media:title type="plain">Bob-Clements</media:title>
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    <item>
      <title>[Video] Get Results by Integrating Blogs Emails and Websites</title>
      <description>
        <![CDATA[In this Dealer Success Academy session replay, Bruce Novak shares what makes up a successful blog, email campaign and website — and how all these elements support the dealership's goals.]]>
      </description>
      <guid>http://www.rurallifestyledealer.com/articles/12048</guid>
      <pubDate>Fri, 16 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12048-video-get-results-by-integrating-blogs-emails-and-websites</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/Speakers/Bruce-Novak.webp?t=1559587706" type="image/jpeg" medium="image" fileSize="66956">
        <media:title type="plain">Bruce-Novak.jpg</media:title>
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