Product Innovations

[Video] A Closer Look at the Kioti CK40 Line

mellis@lessitermedia.com — Thu, 29 Oct 2026 08:00:00 -0400

The KIOTI CK40 family covers three horsepower levels, letting KIOTI address customers with quite different needs. It's a broad compact tractor line with a modernized feature package, and it gives dealers multiple price and horsepower points within the Kioti family.

[Video] KIOTI's First Entry into the Mini Excavator Market

mellis@lessitermedia.com — Thu, 29 Oct 2026 08:00:00 -0400

KIOTI's MX Series Mini Excavators represent KIOTI's first entry into the mini excavator market, extending its construction equipment push beyond its skid steer and compact track loader offerings.

Equip Exposition Exhibitor Roundup 2026

Tue, 13 Oct 2026 15:00:00 -0400

Check out the 2026 Equip Exposition Exhibitor Roundup!

Ferris Launches Upgraded 300S 42” Zero Turn

Mon, 05 Oct 2026 09:31:36 -0400

Built to exceed expectations for a premium residential zero turn mower, the new 42” deck 300S brings back a compact deck size, two powerful engine options, upgraded tires and an improved seat.

Full Suspension: A Competitive Advantage Dealers Can Sell

Thu, 03 Sep 2026 12:00:00 -0400

Standing out in a crowded mower market means offering products with clear, demonstrable value. Suspension is a unique difference-maker that makes a compelling sales argument for homeowners and professional landscaper customers alike.

Ignite Attachments Expands Support for John Deere Compact Tractors With New Front-End Attachment Solutions

Tue, 04 Aug 2026 00:00:00 -0400

Ignite Attachments announced John Deere-compatible buckets and pallet fork frames, giving operators access to value-priced attachments that combine guaranteed fit, transparent pricing and fast, direct-to-you delivery.

Electric & Battery Powered Panel

Fri, 10 Jul 2026 00:00:00 -0400

How has the electric and battery powerd equipment market grown in recent years?

New Holland Rochester Finds Solution to Void Left by Agri-Sync

Wed, 08 Jul 2026 00:00:00 -0400

How dealers can use the customer service software program Gorgias to connect communication channels.

Virnig Launches All-New Snow Blower Lineup Built for Maximum Performance in Demanding Winter Conditions

Tue, 16 Jun 2026 00:00:00 -0400

Virnig Manufacturing is introducing a completely redesigned snow blower lineup engineered to move more snow, handle tougher winter conditions, and give operators more configuration options than ever before.

TYM North America Launches the T2025P Subcompact Tractor

Mon, 01 Jun 2026 00:00:00 -0400

TYM North America proudly announces the launch of the T2025P, an exciting new model in the Series 2 lineup.

Service/Shop Equipment Product Roundup 2026

Wed, 20 May 2026 00:00:00 -0400

Check out the latest innovations from some of the industry's leading suppliers.

KIOTI Introduces New CK40 Series Compact Tractors

Tue, 19 May 2026 00:00:00 -0400

The tractors provide a versatile solution for customers who need one tractor to handle everything from mowing and loader work to snow removal and general property maintenance.

Pondering the Potential of Smart Glasses on the Farm & at the Dealership

Wed, 11 Mar 2026 00:00:00 -0400

Noah Newman stops by a Best Buy on his lunch break to check out the Meta AI Glasses he's been hearing all about. Could these smart glasses be potential game changers for farmers, technicians and precision specialists?

[Video] Harvest International Showcases New BFX Zero Turn Mower

nnewman@lessitermedia.com — Fri, 20 Feb 2026 07:00:00 -0500

Dustin Friesen from Harvest International provides a first look at the company’s new BFX Zero Turn Mower at the 2026 National Farm Machinery Show. Some of the unique features include advanced thumbs up control, a centralized fuel tank and life time heavy duty deck.

[Video] Case IH Showcases New Farmall 35A & 40A Compact Tractors

kschmidt@lessitermedia.com — Fri, 20 Feb 2026 07:00:00 -0500

Morgan Dieterich, global product manager for Case IH, gives us a first look at the new Farmall 35A and 40A compact tractors at the 2026 National Farm Machinery Show.

[Video] Ferris Introduces 10-Year Suspension Warranty

dfoster@lessitermedia.com — Mon, 16 Feb 2026 07:00:00 -0500

Ferris showcases products at the 2026 National Farm Machinery Show including 40Hp zero-turn and Blower.

TYM North America T5074 (Series 5) Tractor

Fri, 13 Feb 2026 00:00:00 -0500

New Holland Introduces WORKMASTER™ Next-Gen Compact Tractors

Fri, 13 Feb 2026 00:00:00 -0500

These two models combine operator-focused design for easier operation with ideal comfort, enhanced performance and maneuverability, greater versatility with new attachments and sleek Connective Flow styling.

TYM North America T5068 (Series 5) Tractor

Thu, 12 Feb 2026 00:00:00 -0500

The T5068 retains the rugged power and functionality of its predecessor, the T654, while introducing thoughtful upgrades.

Case IH Launches Farmall 35A and 40A Compact Tractors

Wed, 11 Feb 2026 00:00:00 -0500

Built for versatility, engineered for comfort and designed to keep operations moving forward, the new Farmall compact series tractors deliver comfort-built power from sunup to sundown.

Toro Expands Intelli360® Digital Fleet Management Software with Integrated Parts Ordering

Wed, 11 Feb 2026 00:00:00 -0500

Officially available in early February 2026, the expansion further positions Intelli360 as a comprehensive central hub for superintendents and equipment managers to oversee their entire equipment operation from a single source.

New Briggs & Stratton Dealer-Focused AI Tool for Efficient Service & Support

Wed, 28 Jan 2026 00:00:00 -0500

Briggs & Stratton Assist provides immediate, model-specific repair data to reduce downtime and increase shop profitability.

Altoz TFX Tracked Zero-Turn Mower

Tue, 20 Jan 2026 15:02:22 -0500

The TFX 766 i is built for operators who need a purpose-built, high performance machine to tackle places others can’t cut.

Rural Lifestyle Dealer’s Best of 2025

mbrusnahan@lessitermedia.com — Tue, 13 Jan 2026 00:00:00 -0500

From practical tips to industry updates, 2025 was full of content that helped dealers navigate challenges, celebrate successes, and stay ahead in a fast-changing rural lifestyle market.

[Video] Anderson Group Introduces MERGEPRO 950 Hay Merger

mvogel@lesspub.com — Sat, 29 Nov 2025 07:00:00 -0500

Patrice Desrochers, Anderson Group CEO, showcases the new MERGEPRO 950 hay merger at AGRITECHNICA 2025.

DIS Corp Equipment Dealership Trends Report 2026

Sun, 16 Nov 2025 17:26:56 -0500

DIS Corp's Equipment Dealership Trends Report 2026 offers an in-depth examination of how dealers can remain competitive in today’s market by leveraging analytics and embracing emerging technologies.

[Video] New 2026 Product Offerings from DeWalt

mellis@lessitermedia.com — Tue, 11 Nov 2025 07:00:00 -0500

During the 2025 Equip Expo in Louisville, Aaron Griffith, director of professional dealer sales for DeWalt, highlighted the company's new commercial line of outdoor, battery powered hand-held equipment, including a new backpack blower.

Kress Unveils Voyager Autonomous Mower to Boost Landscaping Efficiency

Mon, 03 Nov 2025 00:00:00 -0500

The 40-inch "Voyager" is set to drive profitability and ease labor challenges.

[Video] Kioti Presenting the ZX Series Mower

mellis@lessitermedia.com — Sun, 02 Nov 2025 07:00:00 -0500

Kioti Tractor Product Manager Steven Benedict highlights the new ZX Tractor series. Targeting the residential market, this compact yet heavy duty mower is a great entry point for those seeking a high end mower.

[Video] Exmark Highlights the Vertex X-Series Mower

mellis@lessitermedia.com — Sat, 01 Nov 2025 08:00:00 -0400

Mechanical Engineer Mike Fredenburg walks us through the product offerings present in the Vertex X-Series Mower from Exmark.