Product Innovations

TYM North America Launches the T2025P Subcompact Tractor

Mon, 01 Jun 2026 00:00:00 -0400

TYM North America proudly announces the launch of the T2025P, an exciting new model in the Series 2 lineup.

Service/Shop Equipment Product Roundup 2026

Wed, 20 May 2026 00:00:00 -0400

Check out the latest innovations from some of the industry's leading suppliers.

KIOTI Introduces New CK40 Series Compact Tractors

Tue, 19 May 2026 00:00:00 -0400

The tractors provide a versatile solution for customers who need one tractor to handle everything from mowing and loader work to snow removal and general property maintenance.

Pondering the Potential of Smart Glasses on the Farm & at the Dealership

Wed, 11 Mar 2026 00:00:00 -0400

Noah Newman stops by a Best Buy on his lunch break to check out the Meta AI Glasses he's been hearing all about. Could these smart glasses be potential game changers for farmers, technicians and precision specialists?

[Video] Harvest International Showcases New BFX Zero Turn Mower

nnewman@lessitermedia.com — Fri, 20 Feb 2026 07:00:00 -0500

Dustin Friesen from Harvest International provides a first look at the company’s new BFX Zero Turn Mower at the 2026 National Farm Machinery Show. Some of the unique features include advanced thumbs up control, a centralized fuel tank and life time heavy duty deck.

[Video] Case IH Showcases New Farmall 35A & 40A Compact Tractors

kschmidt@lessitermedia.com — Fri, 20 Feb 2026 07:00:00 -0500

Morgan Dieterich, global product manager for Case IH, gives us a first look at the new Farmall 35A and 40A compact tractors at the 2026 National Farm Machinery Show.

[Video] Ferris Introduces 10-Year Suspension Warranty

dfoster@lessitermedia.com — Mon, 16 Feb 2026 07:00:00 -0500

Ferris showcases products at the 2026 National Farm Machinery Show including 40Hp zero-turn and Blower.

TYM North America T5074 (Series 5) Tractor

Fri, 13 Feb 2026 00:00:00 -0500

New Holland Introduces WORKMASTER™ Next-Gen Compact Tractors

Fri, 13 Feb 2026 00:00:00 -0500

These two models combine operator-focused design for easier operation with ideal comfort, enhanced performance and maneuverability, greater versatility with new attachments and sleek Connective Flow styling.

TYM North America T5068 (Series 5) Tractor

Thu, 12 Feb 2026 00:00:00 -0500

The T5068 retains the rugged power and functionality of its predecessor, the T654, while introducing thoughtful upgrades.

Case IH Launches Farmall 35A and 40A Compact Tractors

Wed, 11 Feb 2026 00:00:00 -0500

Built for versatility, engineered for comfort and designed to keep operations moving forward, the new Farmall compact series tractors deliver comfort-built power from sunup to sundown.

Toro Expands Intelli360® Digital Fleet Management Software with Integrated Parts Ordering

Wed, 11 Feb 2026 00:00:00 -0500

Officially available in early February 2026, the expansion further positions Intelli360 as a comprehensive central hub for superintendents and equipment managers to oversee their entire equipment operation from a single source.

New Briggs & Stratton Dealer-Focused AI Tool for Efficient Service & Support

Wed, 28 Jan 2026 00:00:00 -0500

Briggs & Stratton Assist provides immediate, model-specific repair data to reduce downtime and increase shop profitability.

Altoz TFX Tracked Zero-Turn Mower

Tue, 20 Jan 2026 15:02:22 -0500

The TFX 766 i is built for operators who need a purpose-built, high performance machine to tackle places others can’t cut.

Rural Lifestyle Dealer’s Best of 2025

mbrusnahan@lessitermedia.com — Tue, 13 Jan 2026 00:00:00 -0500

From practical tips to industry updates, 2025 was full of content that helped dealers navigate challenges, celebrate successes, and stay ahead in a fast-changing rural lifestyle market.

[Video] Anderson Group Introduces MERGEPRO 950 Hay Merger

mvogel@lesspub.com — Sat, 29 Nov 2025 07:00:00 -0500

Patrice Desrochers, Anderson Group CEO, showcases the new MERGEPRO 950 hay merger at AGRITECHNICA 2025.

DIS Corp Equipment Dealership Trends Report 2026

Sun, 16 Nov 2025 17:26:56 -0500

DIS Corp's Equipment Dealership Trends Report 2026 offers an in-depth examination of how dealers can remain competitive in today’s market by leveraging analytics and embracing emerging technologies.

[Video] New 2026 Product Offerings from DeWalt

mellis@lessitermedia.com — Tue, 11 Nov 2025 07:00:00 -0500

During the 2025 Equip Expo in Louisville, Aaron Griffith, director of professional dealer sales for DeWalt, highlighted the company's new commercial line of outdoor, battery powered hand-held equipment, including a new backpack blower.

Kress Unveils Voyager Autonomous Mower to Boost Landscaping Efficiency

Mon, 03 Nov 2025 00:00:00 -0500

The 40-inch "Voyager" is set to drive profitability and ease labor challenges.

[Video] Kioti Presenting the ZX Series Mower

mellis@lessitermedia.com — Sun, 02 Nov 2025 07:00:00 -0500

Kioti Tractor Product Manager Steven Benedict highlights the new ZX Tractor series. Targeting the residential market, this compact yet heavy duty mower is a great entry point for those seeking a high end mower.

[Video] Exmark Highlights the Vertex X-Series Mower

mellis@lessitermedia.com — Sat, 01 Nov 2025 08:00:00 -0400

Mechanical Engineer Mike Fredenburg walks us through the product offerings present in the Vertex X-Series Mower from Exmark.

[Video] Arrowquip Enters the Global Rural Equipment Market

mellis@lessitermedia.com — Fri, 31 Oct 2025 08:00:00 -0400

Founded in 1988, the Australian based manufacturer originally built livestock equipment however more recently they have joined the zero-turn mower industry with their Yakta Mower line according to CEO Andrew Firth.

[Video] Kioti's New CS2530H Cab Sub Compact Tractor and ROPS Model

mellis@lessitermedia.com — Thu, 30 Oct 2025 08:00:00 -0400

Tractor Product Line Manager Joel Hicks highlights the CS2530H Cab Sub Compact Tractor from Kioti Tractor.

Hydro-Gear Launches Smartec Hybrid ZT Commercial System

Sun, 26 Oct 2025 00:00:00 -0400

The system combines the power and reliability of an electric machine with the proven technology of traditional gas machines.

Gravely OVIS-X Remote-Controlled Brush Mower Improves Interface, Ergonomics

Sat, 25 Oct 2025 17:57:43 -0400

The OVIS-X features a smaller remote with improved ergonomics, including refined handle and controls placement for reduced hand strain during long mowing sessions.

Exmark Updates Tractus Drive Tire System

Sat, 25 Oct 2025 00:00:00 -0400

Exmark launched its second generation Tractus non-pneumatic tire system today at the Equip Expo trade show in Louisville, KY.

Gravely Reintroduces Pro-Turn 200 Zero-Turn Mower

Fri, 24 Oct 2025 00:00:00 -0400

Originally launched in the mid-2010s, the Pro-Turn 200 quickly became a mainstay in commercial fleets. Its return reflects Gravely’s commitment to listening to the voice of the customer and delivering solutions that meet their needs.

Exmark Introduces Updated 2026 Radius Zero-Turn Mowers

Fri, 24 Oct 2025 00:00:00 -0400

Exmark unveiled redesigned 2026 Radius E- and S-Series zero-turn mowers at the Equip Exposition trade show in Louisville, Ky.

Ferris Announces Two New Stand-On Mowers to be Unveiled at Equip Expo

Fri, 24 Oct 2025 00:00:00 -0400

Gerris is unveiling two new stand-on mowers at Equip Expo including a compact solution and the company’s highest-powered stand-on unit.

Altoz Launches XC SSi and XP 610 SSi Zero-Turn Mowers for Pro Performance

Wed, 22 Oct 2025 14:00:14 -0400

Built for pros, the new models deliver greater comfort, control, and cutting precision for demanding mowing conditions.