Best Practices

The Importance of Storytelling in Digital Marketing

jupchurch@lesspub.com — Wed, 14 Oct 2026 07:00:00 -0400

Digital storytelling does far more than create brand awareness; it directly influences a customer’s decision to buy through building emotional connections.

How We Use AI Without Losing Our Brand Voice

duganWGED@gmail.com — Mon, 12 Oct 2026 07:00:00 -0400

Depending on whom you ask, AI is either the greatest productivity tool ever created or the beginning of the end of authentic communication. The reality, as usual, lies somewhere in the middle.

AI — What Might Have been

Fri, 25 Sep 2026 07:00:00 -0400

Every time I hear AI with my Ag background I think AI — Artificial Insemination.

The Day the Tractors Stood Still...

Wed, 23 Sep 2026 07:00:00 -0400

In your best Rod Sterling voice of the old show, “The Twilight Zone”, try to imagine and read the following...

Is Your Marketing Giving People a Reason to Act Now?

ocox@lessitermedia.com — Fri, 18 Sep 2026 07:00:00 -0400

During our company-wide Lunch ‘n Learn on June 16, teams discussed how timeliness in communication and action can lead to faster sales cycles, earlier commitments, stronger business relationships and, ultimately, better results for our audiences and customers.

How AI Images Can Cheapen Your Brand

Thu, 17 Sep 2026 07:00:00 -0400

As a society that is becoming more and more used to AI in our daily lives, the hallmarks of an AI generated image become both more obvious and more ignored as time goes on.

The Front Lines of Your Marketing Strategy

lweigel@lessitermedia.com — Wed, 16 Sep 2026 07:00:00 -0400

Whether it’s a phone call, an email, an exchange on social media or an in-person conversation, a well-handled customer service experience can be the simple difference between a return customer that speaks highly of you and recommends your business to others … or a negative review that can quickly spread like wildfire.

Know Your Audience: The Key to Better Marketing

lwoolf@lesspub.com — Mon, 07 Sep 2026 07:00:00 -0400

The best marketing strategy starts with a simple question: Who are you trying to reach?

Social Media and the Consumer Journey

lwoolf@lesspub.com — Fri, 04 Sep 2026 07:00:00 -0400

By using social media to provide the right content at each stage, brands can not only attract new consumers but also build lasting relationships that encourage loyalty, engagement, and advocacy. The following shows the steps of brand productivity and how it can benefit your businesses overall consumer journey.

Grasshopper’s Stan Guyer Recounts a History of Manufacturing & Family Business

Thu, 27 Aug 2026 00:00:00 -0400

Stan Guyer, president of Grasshopper Mowers, gave some insight on his history with the company and what makes the it unique in the industry.

Redefining the Rural Lifestyle Dealership Through the Can-Am Expansion

jupchurch@lesspub.com — Wed, 26 Aug 2026 00:00:00 -0400

Traditional farm equipment dealer is broadening its sales horizons through its Can-Am powersports integration

From Garage Repairs to Regional Growth: How M&H Equipment Built Its Business

jupchurch@lesspub.com — Wed, 26 Aug 2026 00:00:00 -0400

Today, M&H Equipment serves a diverse customer base across the Northeast. The dealership has become a trusted partner for a various range of clientele.

Checking the 'J.R. Box'

Wed, 26 Aug 2026 00:00:00 -0400

Decades ago, the TV show Dallas left a cliff-hanger season ending episode causing all to speculate as to what happened to J.R. Ewing. Growing up, I knew my own J.R.: a friend and influencer named James Ronald Latimer.

Is Your Marketing Giving People a Reason to Act Now?

ocox@lessitermedia.com — Mon, 17 Aug 2026 00:00:00 -0400

Here are several ways marketers can incorporate urgency into their campaigns without sacrificing trust or credibility.

Reflections on a Week of Collaboration & Learning in Springfield, Ill.

Fri, 14 Aug 2026 08:00:00 -0400

Springfield has its share of attractions to visit, but it wasn’t tourism that attracted so many people to Springfield for the week. Rather, it was to meet with their like-minded peers who share a common goal of seeking a better way for their businesses and industry.

Dealer Business Trends & Outlook Review

Fri, 14 Aug 2026 00:00:00 -0400

A presentation from Ben Thorpe, dissecting the findings of the 2024 Dealer Business Outlook & Trends.

Measuring Inventory Breadth

Wed, 12 Aug 2026 16:56:10 -0400

Inventory breadth is a gauge of inventory health and a leading indicator of your Fill Rate. We measure Inventory Breadth before the customer needs the part, we measure Fill Rate after they buy the part.

Finding Your Best Team Members on the Field... and in the Dealership

Wed, 12 Aug 2026 00:00:00 -0400

Tim Brannon recalls some stories from his softball playing years, and the impressive players he had on his team — both on the field and in the dealership.

Rural Lifestyle Equipment Dealer Panel — 2024 Outlook

Mon, 10 Aug 2026 00:00:00 -0400

Dealer executives Michael Gillum (Gillum’s Service & Repair, Ashland, Ky.), Doug Vahrenberg (Vahrenberg Implement, Higginsville, Mo.) and Mac Payne (Berry Companies, Little Elm, Texas) have a “state of the industry” discussion for the year ahead.

The Art of Valuing and Selling Your Dealership in Uncertain Times

Fri, 07 Aug 2026 00:00:00 -0400

The Most Valuable Marketing Asset You Already Own

duganWGED@gmail.com — Wed, 05 Aug 2026 00:00:00 -0400

Many organizations underestimate its value because it doesn’t appear on a balance sheet.

Turbocharging Your Personal & Professional Development

tony@therivercoach.org — Wed, 05 Aug 2026 00:00:00 -0400

Learn how to lead a good career, spot high potential talent in your organization, ensure you stay on track, and many other insights to help you and your organization.

Are We on the Edge of a New Wave in Farm Machinery?

Mon, 03 Aug 2026 00:00:00 -0400

With the gatherings of the Farm Equipment Dealership Minds Summit and the National Strip-Tillage Conference a few days away, recent conversations caused me to pause and think about another paradigm shift in basic agricultural methodology that we, quite possibly, could be witnessing.

Cashflow Management

Fri, 31 Jul 2026 00:00:00 -0400

Taking a page out of the best-selling book, “Profit First” Bob Clements shares how the dealerships he and his team consult with take a different approach by using the “Profit First” formula...

Creating Technicians from Scratch with a Career Academy

Wed, 29 Jul 2026 00:00:00 -0400

Everyone is looking for more technicians, and that’s nothing new. Almost 85% of dealers in the most recent Farm Equipment Dealer Business Outlook & Trends survey said they want to add technicians in 2023.

Dealership YouTube Best Practices

Mon, 27 Jul 2026 00:00:00 -0400

Chris Huckabone details how he lets his customers in on the ins and outs of his dealership and what equipment he has to sell.

Improving Inventory Accuracy – Physical Inventory vs Cycle Counting

Fri, 24 Jul 2026 00:00:00 -0400

During his corporate journey, Dean Devore noticed the lack of OEM focus on the professional development of Parts Employees at their authorized dealers. In 2015, he left corporate America and founded Parts Academy to train and certify Parts Professionals working for equipment dealers.

Percy: The Parts Selling Partsoid

Wed, 22 Jul 2026 00:00:00 -0400

A 24-7, 52 weeks of the year, no vacation or sick days, robotic parts manager. Doesn't that sound great?

Journey From 1 to 3 Stores What I Learned

Wed, 22 Jul 2026 00:00:00 -0400

Jeremy Gantt, president of Louisiana Kubota dealership Bayou Kubota, will walk attendees through his journey from being a single-store dealer in 2019 (then called Ruston Tractor) to now operating 3 stores as Bayou Kubota.

Parts 101

Mon, 20 Jul 2026 00:00:00 -0400

Sara Hey, VP of Sales Development at Bob Clements International details what she states is "Parts 101".