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    <title>Best Practices</title>
    <description>Strategies from successful dealers to improve management and operations.</description>
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    <item>
      <title>Cashflow Management</title>
      <description>Taking a page out of the best-selling book, “Profit First” Bob Clements shares how the dealerships he and his team consult with take a different approach by using the “Profit First” formula...</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Taking a page out of the best-selling book, “Profit First” Bob Clements shares how the dealerships he and his team consult with take a different approach by using the “Profit First” formula...</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12285</guid>
      <pubDate>Fri, 31 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12285-cashflow-management</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/Speakers/Bob-Clements.webp?t=1559577421" type="image/jpeg" medium="image" fileSize="58735">
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      </media:content>
    </item>
    <item>
      <title>Creating Technicians from Scratch with a Career Academy</title>
      <description>Everyone is looking for more technicians, and that’s nothing new. Almost 85% of dealers in the most recent Farm Equipment Dealer Business Outlook &amp; Trends survey said they want to add technicians in 2023.</description>
      <content:encoded>
        <![CDATA[<p>Everyone is looking for more technicians, and that’s nothing new. Almost 85% of dealers in the most recent Farm Equipment Dealer Business Outlook & Trends survey said they want to add technicians in 2023.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12283</guid>
      <pubDate>Wed, 29 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12283-creating-technicians-from-scratch-with-a-career-academy</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/2023/Speakers/Jeremy-Schneider-circle.webp?t=1675716763" type="image/png" medium="image" fileSize="172902">
        <media:title type="plain">Jeremy-Schneider-circle.png</media:title>
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    </item>
    <item>
      <title>Dealership YouTube Best Practices</title>
      <description>Chris Huckabone details how he lets his customers in on the ins and outs of his dealership and what equipment he has to sell.</description>
      <content:encoded>
        <![CDATA[<p>Chris Huckabone details how he lets his customers in on the ins and outs of his dealership and what equipment he has to sell.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12284</guid>
      <pubDate>Mon, 27 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12284-dealership-youtube-best-practices</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/2023/Speakers/Chris-Huckabone-Circle.webp?t=1785179042" type="image/png" medium="image" fileSize="169090">
        <media:title type="plain">Chris-Huckabone-Circle.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Improving Inventory Accuracy – Physical Inventory vs Cycle Counting</title>
      <description>During his corporate journey, Dean Devore noticed the lack of OEM focus on the professional development of Parts Employees at their authorized dealers. In 2015, he left corporate America and founded Parts Academy to train and certify Parts Professionals working for equipment dealers.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">During his corporate journey, Dean Devore noticed the lack of OEM focus on the professional development of Parts Employees at their authorized dealers. In 2015, he left corporate America and founded Parts Academy to train and certify Parts Professionals working for equipment dealers.</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12282</guid>
      <pubDate>Fri, 24 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12282-improving-inventory-accuracy-physical-inventory-vs-cycle-counting</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2023/02/28/Dave-Davore-Circle.webp?t=1781727566" type="image/png" medium="image" fileSize="211096">
        <media:title type="plain">Dean-Devore-Circle.png</media:title>
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    </item>
    <item>
      <title>Percy: The Parts Selling Partsoid</title>
      <description>A 24-7, 52 weeks of the year, no vacation or sick days, robotic parts manager. Doesn't that sound great?</description>
      <content:encoded>
        <![CDATA[A 24-7, 52 weeks of the year, no vacation or sick days, robotic parts manager. Doesn't that sound great?]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/blogs/2/post/12324</guid>
      <pubDate>Wed, 22 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/2-equipment-dealer-tips-tales-takeaways/post/12324-percy-the-parts-selling-partsoid</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/EDTTT-Vert-Logo_Tim-Brannon.webp?t=1735227385" type="image/png" medium="image" fileSize="304023">
        <media:title type="plain">EDTTT-Vert-Logo_Tim-Brannon.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Journey From 1 to 3 Stores What I Learned</title>
      <description>Jeremy Gantt, president of Louisiana Kubota dealership Bayou Kubota, will walk attendees through his journey from being a single-store dealer in 2019 (then called Ruston Tractor) to now operating 3 stores as Bayou Kubota.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Jeremy Gantt, president of Louisiana Kubota dealership Bayou Kubota, will walk attendees through his journey from being a single-store dealer in 2019 (then called Ruston Tractor) to now operating 3 stores as Bayou Kubota.</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12281</guid>
      <pubDate>Wed, 22 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12281-journey-from-1-to-3-stores-what-i-learned</link>
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        <media:title type="plain">Jeremy-Gantt-Circle.png</media:title>
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    </item>
    <item>
      <title>Parts 101</title>
      <description>Sara Hey, VP of Sales Development at Bob Clements International details what she states is "Parts 101".</description>
      <content:encoded>
        <![CDATA[<p>Sara Hey, VP of Sales Development at Bob Clements International details what she states is "Parts 101".&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12280</guid>
      <pubDate>Mon, 20 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12280-parts-101</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/2019/5/Sara-Hey-Headshot.webp?t=1558471718" type="image/png" medium="image" fileSize="145024">
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    </item>
    <item>
      <title>Selling &amp; Servicing Electric Equipment</title>
      <description>Chris Mundy, managing partner at single-store Solectrac dealer Columbiana Tractor, shares his journey to becoming a Solectrac dealer.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Chris Mundy, managing partner at single-store Solectrac dealer Columbiana Tractor, shares his journey to becoming a Solectrac dealer.&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12278</guid>
      <pubDate>Wed, 15 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12278-selling-and-servicing-electric-equipment</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/2023/Speakers/Chris-Mundy-circle.webp?t=1784161438" type="image/png" medium="image" fileSize="171245">
        <media:title type="plain">Chris-Mundy-circle.png</media:title>
      </media:content>
    </item>
    <item>
      <title>UAPs &amp; UFOs: Tales from the Bayou</title>
      <description>Just in case you missed it, the government just had a huge document dump about UAPs: Unidentified Aerial Phenomenon.</description>
      <content:encoded>
        <![CDATA[Just in case you missed it, the government just had a huge document dump about UAPs: Unidentified Aerial Phenomenon.]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/blogs/2/post/12316</guid>
      <pubDate>Mon, 13 Jul 2026 12:52:46 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/2-equipment-dealer-tips-tales-takeaways/post/12316-uaps-and-ufos-tales-from-the-bayou</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/EDTTT-Vert-Logo_Tim-Brannon.webp?t=1735227385" type="image/png" medium="image" fileSize="304023">
        <media:title type="plain">EDTTT-Vert-Logo_Tim-Brannon.png</media:title>
      </media:content>
    </item>
    <item>
      <title>The Secrets to Service Productivity &amp; Efficiency How to Unlock Your Dealership's True Potential</title>
      <description>Discover the secrets to year-round dealership profitability! In this presentation, you’ll learn how to set the perfect technician labor rates, manage your inventory like a pro, and the best automation processes to implement in your service department.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Discover the secrets to year-round dealership profitability! In this presentation, you’ll learn how to set the perfect technician labor rates, manage your inventory like a pro, and the best automation processes to implement in your service department.</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12277</guid>
      <pubDate>Mon, 13 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12277-the-secrets-to-service-productivity-and-efficiency-how-to-unlock-your-dealerships-true-potential</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2023/07/28/Clint-Sanders-circle.webp?t=1783979924" type="image/png" medium="image" fileSize="169213">
        <media:title type="plain">Clint-Sanders-circle.png</media:title>
      </media:content>
    </item>
    <item>
      <title>New Holland Rochester Finds Solution to Void Left by Agri-Sync</title>
      <description>How dealers can use the customer service software program Gorgias to connect communication channels.</description>
      <content:encoded>
        <![CDATA[<p>How dealers can use the customer service software program Gorgias to connect communication channels.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12275</guid>
      <pubDate>Wed, 08 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12275-new-holland-rochester-finds-solution-to-void-left-by-agri-sync</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/2022/Speakers/Jesse-Straeter.webp?t=1644860913" type="image/png" medium="image" fileSize="163841">
        <media:title type="plain">Jesse-Straeter.png</media:title>
      </media:content>
    </item>
    <item>
      <title>John Deere: The Industry Leader?</title>
      <description>Tim Brannon tried to figure out the rationality of Deere's recent actions when it struck him: "this ain't your dad's old Deere."</description>
      <content:encoded>
        <![CDATA[Tim Brannon tried to figure out the rationality of Deere's recent actions when it struck him: "this ain't your dad's old Deere."]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/blogs/2/post/12310</guid>
      <pubDate>Mon, 06 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/2-equipment-dealer-tips-tales-takeaways/post/12310-john-deere-the-industry-leader</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/EDTTT-Vert-Logo_Tim-Brannon.webp?t=1735227385" type="image/png" medium="image" fileSize="304023">
        <media:title type="plain">EDTTT-Vert-Logo_Tim-Brannon.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Diversity &amp; Inclusion: 3 Benefits and Takeaways for Your Dealership</title>
      <description>Research shows diverse and inclusive businesses versus their counterparts are: Delivering higher sales &amp; revenue growth, Experiencing more business innovation and capturing new markets, and Outperforming their rivals in customer service</description>
      <content:encoded>
        <![CDATA[<p>Research shows diverse and inclusive businesses versus their counterparts are: 

Delivering higher sales & revenue growth, Experiencing more business innovation and capturing new markets, and Outperforming their rivals in customer service</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12272</guid>
      <pubDate>Fri, 03 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12272-diversity-and-inclusion-3-benefits-and-takeaways-for-your-dealership</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/2022/Speakers/Cleo-Franklin.webp?t=1643742610" type="image/png" medium="image" fileSize="165284">
        <media:title type="plain">Cleo-Franklin.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Decluttering the Customer Experience with Texting</title>
      <description>Proven strategies to wow your customers and clear out logjams using the fastest growing business communication channel: text messaging.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Proven strategies to wow your customers and clear out logjams using the fastest growing business communication channel: text messaging.</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12271</guid>
      <pubDate>Wed, 01 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12271-decluttering-the-customer-experience-with-texting</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/2022/Speakers/Tim-Berman.webp?t=1645648070" type="image/png" medium="image" fileSize="137157">
        <media:title type="plain">Tim-Berman.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Growing Sales During Inventory Unknowns</title>
      <description>Most dealers would consider the last two years to be a customer service nightmare of keeping shelves stocked and customers in products.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Most dealers would consider the last two years to be a customer service nightmare of keeping shelves stocked and customers in products.</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12270</guid>
      <pubDate>Mon, 29 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12270-growing-sales-during-inventory-unknowns</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/2022/Speakers/Greg-Martinelli.webp?t=1643746253" type="image/png" medium="image" fileSize="187228">
        <media:title type="plain">Greg-Martinelli.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Using Your Co-Op Dollars to the Fullest</title>
      <description>Is your dealership putting the co-op dollars from your OEMs to use?</description>
      <content:encoded>
        <![CDATA[<p>Is your dealership putting the co-op dollars from your OEMs to use?</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12269</guid>
      <pubDate>Fri, 26 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12269-using-your-co-op-dollars-to-the-fullest</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/2021/Weston-Sigler.webp?t=1612296131" type="image/png" medium="image" fileSize="218236">
        <media:title type="plain">Weston-Sigler.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Make Data-Backed Decisions: Market Trends You Need to Know</title>
      <description>Using sales and inventory data, Don Miller shares insights on the trends that emerged in 2020 and how we can use that information as we look ahead.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Using sales and inventory data, Don Miller shares insights on the trends that emerged in 2020 and how we can use that information as we look ahead.</span></p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12268</guid>
      <pubDate>Fri, 19 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12268-make-data-backed-decisions-market-trends-you-need-to-know</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/2021/Don-Miller.webp?t=1612296131" type="image/png" medium="image" fileSize="195805">
        <media:title type="plain">Don-Miller.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Digital Marketing For Your Dealership - Successfully Build Traffic &amp; Sales</title>
      <description>Does your website help grow sales for your dealership?</description>
      <content:encoded>
        <![CDATA[<p>Does your website help grow sales for your dealership?</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12267</guid>
      <pubDate>Wed, 17 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12267-digital-marketing-for-your-dealership-successfully-build-traffic-and-sales</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/2021/Dustin-Ackart.webp?t=1611084178" type="image/png" medium="image" fileSize="207628">
        <media:title type="plain">Dustin-Ackart.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Technician Recruitment &amp; Training</title>
      <description>While there are certainly challenges in finding good, qualified large ag technicians, Van Wall has noticed a significant gap in the UTV, power sports and light construction areas for technicians.</description>
      <content:encoded>
        <![CDATA[While there are certainly challenges in finding good, qualified large ag technicians, Van Wall has noticed a significant gap in the UTV, power sports and light construction areas for technicians.]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12261</guid>
      <pubDate>Mon, 15 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12261-technician-recruitment-and-training</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/2022/Speakers/Scott-Waggoner.webp?t=1643742610" type="image/png" medium="image" fileSize="191893">
        <media:title type="plain">Scott-Waggoner.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Proper Valuation of Your Dealership</title>
      <author>rcollins@hbkcpa.com</author>
      <description>Join Rex Collins of HBK CPAs &amp; Consultants as he shares the ins and outs of dealership valuations and buying or selling a dealership.</description>
      <content:encoded>
        <![CDATA[Join Rex Collins of HBK CPAs & Consultants as he shares the ins and outs of dealership valuations and buying or selling a dealership.]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12260</guid>
      <pubDate>Fri, 12 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12260-proper-valuation-of-your-dealership</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/2021/Rex-Collins.webp?t=1611084141" type="image/png" medium="image" fileSize="188437">
        <media:title type="plain">Rex-Collins.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Improve Your Profits in Service by Rethinking Your Pricing Strategies</title>
      <description>One of the most common mistakes made in the service department is using the wrong pricing strategy on the variety of work that goes through the shop.</description>
      <content:encoded>
        <![CDATA[One of the most common mistakes made in the service department is using the wrong pricing strategy on the variety of work that goes through the shop.]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12257</guid>
      <pubDate>Wed, 10 Jun 2026 01:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12257-improve-your-profits-in-service-by-rethinking-your-pricing-strategies</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/Speakers/Bob-Clements.webp?t=1559577421" type="image/jpeg" medium="image" fileSize="58735">
        <media:title type="plain">Bob-Clements</media:title>
      </media:content>
    </item>
    <item>
      <title>How to Repurpose Campaigns &amp; Creatives Using the 80/20 Principle</title>
      <author>mdrewek@lessitermedia.com</author>
      <description>The 80/20 Content Rule suggests that 80% of your results come from 20% of your efforts. For marketers, this becomes a practical framework for deciding what content to create, where to distribute it, and how to allocate time and budget.</description>
      <content:encoded>
        <![CDATA[The 80/20 Content Rule suggests that 80% of your results come from 20% of your efforts. For marketers, this becomes a practical framework for deciding what content to create, where to distribute it, and how to allocate time and budget.]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12258</guid>
      <pubDate>Tue, 09 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12258-how-to-repurpose-campaigns-and-creatives-using-the-80-20-principle</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/05/20/Michelle-headshot.webp?t=1779336118" type="image/png" medium="image" fileSize="125671">
        <media:title type="plain">Michelle-headshot.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Help! Where do I start in Parts?</title>
      <description>Are you ready to turn your Parts Department into a major profit center, but don’t know where to start?</description>
      <content:encoded>
        <![CDATA[Are you ready to turn your Parts Department into a major profit center, but don’t know where to start?]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12254</guid>
      <pubDate>Fri, 05 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12254-help-where-do-i-start-in-parts</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/issues/2019/RLD_Summer_0719/Sara-Hey/Sara-Hey.webp?t=1563389359" type="image/jpeg" medium="image" fileSize="50285">
        <media:title type="plain">Sara-Hey.jpg</media:title>
        <media:description type="plain">Sara Hey is vice president of operations and development for Bob Clements International. She educates dealers on the internal aspects of their businesses and develops customized training programs for dealers nationwide.</media:description>
      </media:content>
    </item>
    <item>
      <title>3 Steps to Turn Leads into Sales</title>
      <description>Learn how to improve your lead generation process with 3 simple steps, increasing your lead-to-sales conversion ratio through best practices that win.</description>
      <content:encoded>
        <![CDATA[Learn how to improve your lead generation process with 3 simple steps, increasing your lead-to-sales conversion ratio through best practices that win.]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12252</guid>
      <pubDate>Thu, 04 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12252-3-steps-to-turn-leads-into-sales</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/2022/Speakers/Cleo-Franklin.webp?t=1643742610" type="image/png" medium="image" fileSize="165284">
        <media:title type="plain">Cleo-Franklin.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Why I Don’t Walk A Lot…</title>
      <description>Last week we were cleaning out the farmhouse we are planning to move to, when I discovered an old envelope filled with photo copies of service records of Private Leeper Dobbins who served in the Civil War.</description>
      <content:encoded>
        <![CDATA[<p>Last week we were cleaning out the farmhouse we are planning to move to, when I discovered an old envelope filled with photo copies of service records of Private Leeper Dobbins who served in the Civil War.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/blogs/2/post/12251</guid>
      <pubDate>Wed, 03 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/2-equipment-dealer-tips-tales-takeaways/post/12251-why-i-dont-walk-a-lot</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/EDTTT-Vert-Logo_Tim-Brannon.webp?t=1735227385" type="image/png" medium="image" fileSize="304023">
        <media:title type="plain">EDTTT-Vert-Logo_Tim-Brannon.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Automate Your Marketing for Better Results</title>
      <description>Imagine fostering relationships with your customers with a click of the button.</description>
      <content:encoded>
        <![CDATA[Imagine fostering relationships with your customers with a click of the button.]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12242</guid>
      <pubDate>Wed, 27 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12242-automate-your-marketing-for-better-results</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/2020/Debra-Fredrickson.webp?t=1577993103" type="image/png" medium="image" fileSize="70193">
        <media:title type="plain">Debra-Fredrickson.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Is it real, or is it Memorex?</title>
      <description>Is AI "dumbing down" this generation, or are they just as ingenuitive as older generations?</description>
      <content:encoded>
        <![CDATA[<p>Is AI "dumbing down" this generation, or are they just as ingenuitive as older generations?&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/blogs/2/post/12243</guid>
      <pubDate>Tue, 26 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/blogs/2-equipment-dealer-tips-tales-takeaways/post/12243-is-it-real-or-is-it-memorex</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/EDTTT-Vert-Logo_Tim-Brannon.webp?t=1735227385" type="image/png" medium="image" fileSize="304023">
        <media:title type="plain">EDTTT-Vert-Logo_Tim-Brannon.png</media:title>
      </media:content>
    </item>
    <item>
      <title>How to Create an AI Policy … and Why</title>
      <author>mdrewek@lessitermedia.com</author>
      <description>An internal AI policy provides a structured framework that helps employees understand appropriate use, data security requirements, ethical considerations, and compliance obligations.</description>
      <content:encoded>
        <![CDATA[<p>An internal AI policy provides a structured framework that helps employees understand appropriate use, data security requirements, ethical considerations, and compliance obligations.</p>]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12236</guid>
      <pubDate>Thu, 21 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12236-how-to-create-an-ai-policy-and-why</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/2026/05/20/Michelle-headshot.webp?t=1779336118" type="image/png" medium="image" fileSize="125671">
        <media:title type="plain">Michelle-headshot.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Sell More Vehicles by Paying Closer Attention to Website Customers</title>
      <description>Customers today shop differently than they did even 5 years ago, with much more shopping done through dealer websites, says Fran O'Hagan, President &amp; CEO of Pied Piper.</description>
      <content:encoded>
        <![CDATA[Customers today shop differently than they did even 5 years ago, with much more shopping done through dealer websites, says Fran O'Hagan, President & CEO of Pied Piper.]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12234</guid>
      <pubDate>Wed, 20 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12234-sell-more-vehicles-by-paying-closer-attention-to-website-customers</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/2020/Fran-OHagan.webp?t=1577993103" type="image/png" medium="image" fileSize="41443">
        <media:title type="plain">Fran-OHagan.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Operating a Dealership Debt-Free</title>
      <description>Learn how a dealership is achieving their debt-free goal without limiting the growth the dealership and while preparing for the next generation of ownership.</description>
      <content:encoded>
        <![CDATA[Learn how a dealership is achieving their debt-free goal without limiting the growth the dealership and while preparing for the next generation of ownership.]]>
      </content:encoded>
      <guid>http://www.rurallifestyledealer.com/articles/12229</guid>
      <pubDate>Mon, 18 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.rurallifestyledealer.com/articles/12229-operating-a-dealership-debt-free</link>
      <media:content url="https://www.rurallifestyledealer.com/ext/resources/images/Dealer-Success-Academy/2020/Frank-Fletcher.webp?t=1577993103" type="image/png" medium="image" fileSize="65507">
        <media:title type="plain">Frank-Fletcher.png</media:title>
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