Best Practices

UAPs & UFOs: Tales from the Bayou

Mon, 13 Jul 2026 12:52:46 -0400

Just in case you missed it, the government just had a huge document dump about UAPs: Unidentified Aerial Phenomenon.

The Secrets to Service Productivity & Efficiency How to Unlock Your Dealership's True Potential

Mon, 13 Jul 2026 00:00:00 -0400

Discover the secrets to year-round dealership profitability! In this presentation, you’ll learn how to set the perfect technician labor rates, manage your inventory like a pro, and the best automation processes to implement in your service department.

New Holland Rochester Finds Solution to Void Left by Agri-Sync

Wed, 08 Jul 2026 00:00:00 -0400

How dealers can use the customer service software program Gorgias to connect communication channels.

John Deere: The Industry Leader?

Mon, 06 Jul 2026 00:00:00 -0400

Tim Brannon tried to figure out the rationality of Deere's recent actions when it struck him: "this ain't your dad's old Deere."

Diversity & Inclusion: 3 Benefits and Takeaways for Your Dealership

Fri, 03 Jul 2026 00:00:00 -0400

Research shows diverse and inclusive businesses versus their counterparts are: Delivering higher sales & revenue growth, Experiencing more business innovation and capturing new markets, and Outperforming their rivals in customer service

Decluttering the Customer Experience with Texting

Wed, 01 Jul 2026 00:00:00 -0400

Proven strategies to wow your customers and clear out logjams using the fastest growing business communication channel: text messaging.

Growing Sales During Inventory Unknowns

Mon, 29 Jun 2026 00:00:00 -0400

Most dealers would consider the last two years to be a customer service nightmare of keeping shelves stocked and customers in products.

Using Your Co-Op Dollars to the Fullest

Fri, 26 Jun 2026 00:00:00 -0400

Is your dealership putting the co-op dollars from your OEMs to use?

Make Data-Backed Decisions: Market Trends You Need to Know

Fri, 19 Jun 2026 00:00:00 -0400

Using sales and inventory data, Don Miller shares insights on the trends that emerged in 2020 and how we can use that information as we look ahead.

Digital Marketing For Your Dealership - Successfully Build Traffic & Sales

Wed, 17 Jun 2026 00:00:00 -0400

Does your website help grow sales for your dealership?

Technician Recruitment & Training

Mon, 15 Jun 2026 00:00:00 -0400

While there are certainly challenges in finding good, qualified large ag technicians, Van Wall has noticed a significant gap in the UTV, power sports and light construction areas for technicians.

Proper Valuation of Your Dealership

rcollins@hbkcpa.com — Fri, 12 Jun 2026 00:00:00 -0400

Join Rex Collins of HBK CPAs & Consultants as he shares the ins and outs of dealership valuations and buying or selling a dealership.

Improve Your Profits in Service by Rethinking Your Pricing Strategies

Wed, 10 Jun 2026 01:00:00 -0400

One of the most common mistakes made in the service department is using the wrong pricing strategy on the variety of work that goes through the shop.

How to Repurpose Campaigns & Creatives Using the 80/20 Principle

mdrewek@lessitermedia.com — Tue, 09 Jun 2026 00:00:00 -0400

The 80/20 Content Rule suggests that 80% of your results come from 20% of your efforts. For marketers, this becomes a practical framework for deciding what content to create, where to distribute it, and how to allocate time and budget.

Help! Where do I start in Parts?

Fri, 05 Jun 2026 00:00:00 -0400

Are you ready to turn your Parts Department into a major profit center, but don’t know where to start?

3 Steps to Turn Leads into Sales

Thu, 04 Jun 2026 00:00:00 -0400

Learn how to improve your lead generation process with 3 simple steps, increasing your lead-to-sales conversion ratio through best practices that win.

Why I Don’t Walk A Lot…

Wed, 03 Jun 2026 00:00:00 -0400

Last week we were cleaning out the farmhouse we are planning to move to, when I discovered an old envelope filled with photo copies of service records of Private Leeper Dobbins who served in the Civil War.

Automate Your Marketing for Better Results

Wed, 27 May 2026 00:00:00 -0400

Imagine fostering relationships with your customers with a click of the button.

Is it real, or is it Memorex?

Tue, 26 May 2026 00:00:00 -0400

Is AI "dumbing down" this generation, or are they just as ingenuitive as older generations?

How to Create an AI Policy … and Why

mdrewek@lessitermedia.com — Thu, 21 May 2026 00:00:00 -0400

An internal AI policy provides a structured framework that helps employees understand appropriate use, data security requirements, ethical considerations, and compliance obligations.

Sell More Vehicles by Paying Closer Attention to Website Customers

Wed, 20 May 2026 00:00:00 -0400

Customers today shop differently than they did even 5 years ago, with much more shopping done through dealer websites, says Fran O'Hagan, President & CEO of Pied Piper.

Operating a Dealership Debt-Free

Mon, 18 May 2026 00:00:00 -0400

Learn how a dealership is achieving their debt-free goal without limiting the growth the dealership and while preparing for the next generation of ownership.

How to Survive an OSHA Visit

Wed, 13 May 2026 00:00:00 -0400

How do you think your company would fare if an OSHA inspector showed up tomorrow?

5 Ways to Make More Money in Your Service Department

Thu, 07 May 2026 00:00:00 -0400

Join Sara Hey, of Bob Clements Intl., as she walks you through 5 things you can do today to make more money in your service department.

Smart Ways to Remodel Your Retail Store

Fri, 01 May 2026 00:00:00 -0400

Paige Wittman, co-owner of Miller Wittman Retail Design Group, will walk you through how to plan a new retail space that will boost revenues.

Managing Your Sales Team for Peak Performance

Thu, 23 Apr 2026 00:00:00 -0400

Sales management expert Ryan Dohrn will share 10 tips for overcoming differences, working together and achieving peak performance.

You Don’t Cut Your Way to Growth: How to Market Through Uncertainty

psharpe@lessitermedia.com — Tue, 21 Apr 2026 00:00:00 -0400

If you expect growth in your business, this is something you need to hear.

Elevate Your Approach to Employee Management

Fri, 17 Apr 2026 00:00:00 -0400

Jared Nielsen, chief human resources officer for Stotz Equipment, will share some of the dealership's success strategies for human resources.

I Have a Customer List. I Just Don’t Know What to Do With It.

Tue, 14 Apr 2026 00:00:00 -0400

Clean the list. Fill the gaps. Find it a home. Then use it. Your list is not the problem. Ignoring it is.

Mission Zero: Our Dealership's Safety Commitment

Sat, 11 Apr 2026 01:00:00 -0400

Erin Heimbecker will share how she is working with management and employees to carry out its "Mission: Zero" charter.