Best Practices

Is Your Marketing Giving People a Reason to Act Now?

ocox@lessitermedia.com — Mon, 17 Aug 2026 00:00:00 -0400

Here are several ways marketers can incorporate urgency into their campaigns without sacrificing trust or credibility.

Reflections on a Week of Collaboration & Learning in Springfield, Ill.

Fri, 14 Aug 2026 08:00:00 -0400

Springfield has its share of attractions to visit, but it wasn’t tourism that attracted so many people to Springfield for the week. Rather, it was to meet with their like-minded peers who share a common goal of seeking a better way for their businesses and industry.

Dealer Business Trends & Outlook Review

Fri, 14 Aug 2026 00:00:00 -0400

A presentation from Ben Thorpe, dissecting the findings of the 2024 Dealer Business Outlook & Trends.

Measuring Inventory Breadth

Wed, 12 Aug 2026 16:56:10 -0400

Inventory breadth is a gauge of inventory health and a leading indicator of your Fill Rate. We measure Inventory Breadth before the customer needs the part, we measure Fill Rate after they buy the part.

Finding Your Best Team Members on the Field... and in the Dealership

Wed, 12 Aug 2026 00:00:00 -0400

Tim Brannon recalls some stories from his softball playing years, and the impressive players he had on his team — both on the field and in the dealership.

Rural Lifestyle Equipment Dealer Panel — 2024 Outlook

Mon, 10 Aug 2026 00:00:00 -0400

Dealer executives Michael Gillum (Gillum’s Service & Repair, Ashland, Ky.), Doug Vahrenberg (Vahrenberg Implement, Higginsville, Mo.) and Mac Payne (Berry Companies, Little Elm, Texas) have a “state of the industry” discussion for the year ahead.

The Art of Valuing and Selling Your Dealership in Uncertain Times

Fri, 07 Aug 2026 00:00:00 -0400

The Most Valuable Marketing Asset You Already Own

duganWGED@gmail.com — Wed, 05 Aug 2026 00:00:00 -0400

Many organizations underestimate its value because it doesn’t appear on a balance sheet.

Turbocharging Your Personal & Professional Development

tony@therivercoach.org — Wed, 05 Aug 2026 00:00:00 -0400

Learn how to lead a good career, spot high potential talent in your organization, ensure you stay on track, and many other insights to help you and your organization.

Are We on the Edge of a New Wave in Farm Machinery?

Mon, 03 Aug 2026 00:00:00 -0400

With the gatherings of the Farm Equipment Dealership Minds Summit and the National Strip-Tillage Conference a few days away, recent conversations caused me to pause and think about another paradigm shift in basic agricultural methodology that we, quite possibly, could be witnessing.

Cashflow Management

Fri, 31 Jul 2026 00:00:00 -0400

Taking a page out of the best-selling book, “Profit First” Bob Clements shares how the dealerships he and his team consult with take a different approach by using the “Profit First” formula...

Creating Technicians from Scratch with a Career Academy

Wed, 29 Jul 2026 00:00:00 -0400

Everyone is looking for more technicians, and that’s nothing new. Almost 85% of dealers in the most recent Farm Equipment Dealer Business Outlook & Trends survey said they want to add technicians in 2023.

Dealership YouTube Best Practices

Mon, 27 Jul 2026 00:00:00 -0400

Chris Huckabone details how he lets his customers in on the ins and outs of his dealership and what equipment he has to sell.

Improving Inventory Accuracy – Physical Inventory vs Cycle Counting

Fri, 24 Jul 2026 00:00:00 -0400

During his corporate journey, Dean Devore noticed the lack of OEM focus on the professional development of Parts Employees at their authorized dealers. In 2015, he left corporate America and founded Parts Academy to train and certify Parts Professionals working for equipment dealers.

Percy: The Parts Selling Partsoid

Wed, 22 Jul 2026 00:00:00 -0400

A 24-7, 52 weeks of the year, no vacation or sick days, robotic parts manager. Doesn't that sound great?

Journey From 1 to 3 Stores What I Learned

Wed, 22 Jul 2026 00:00:00 -0400

Jeremy Gantt, president of Louisiana Kubota dealership Bayou Kubota, will walk attendees through his journey from being a single-store dealer in 2019 (then called Ruston Tractor) to now operating 3 stores as Bayou Kubota.

Parts 101

Mon, 20 Jul 2026 00:00:00 -0400

Sara Hey, VP of Sales Development at Bob Clements International details what she states is "Parts 101".

Selling & Servicing Electric Equipment

Wed, 15 Jul 2026 00:00:00 -0400

Chris Mundy, managing partner at single-store Solectrac dealer Columbiana Tractor, shares his journey to becoming a Solectrac dealer.

UAPs & UFOs: Tales from the Bayou

Mon, 13 Jul 2026 12:52:46 -0400

Just in case you missed it, the government just had a huge document dump about UAPs: Unidentified Aerial Phenomenon.

The Secrets to Service Productivity & Efficiency How to Unlock Your Dealership's True Potential

Mon, 13 Jul 2026 00:00:00 -0400

Discover the secrets to year-round dealership profitability! In this presentation, you’ll learn how to set the perfect technician labor rates, manage your inventory like a pro, and the best automation processes to implement in your service department.

New Holland Rochester Finds Solution to Void Left by Agri-Sync

Wed, 08 Jul 2026 00:00:00 -0400

How dealers can use the customer service software program Gorgias to connect communication channels.

John Deere: The Industry Leader?

Mon, 06 Jul 2026 00:00:00 -0400

Tim Brannon tried to figure out the rationality of Deere's recent actions when it struck him: "this ain't your dad's old Deere."

Diversity & Inclusion: 3 Benefits and Takeaways for Your Dealership

Fri, 03 Jul 2026 00:00:00 -0400

Research shows diverse and inclusive businesses versus their counterparts are: Delivering higher sales & revenue growth, Experiencing more business innovation and capturing new markets, and Outperforming their rivals in customer service

Decluttering the Customer Experience with Texting

Wed, 01 Jul 2026 00:00:00 -0400

Proven strategies to wow your customers and clear out logjams using the fastest growing business communication channel: text messaging.

Growing Sales During Inventory Unknowns

Mon, 29 Jun 2026 00:00:00 -0400

Most dealers would consider the last two years to be a customer service nightmare of keeping shelves stocked and customers in products.

Using Your Co-Op Dollars to the Fullest

Fri, 26 Jun 2026 00:00:00 -0400

Is your dealership putting the co-op dollars from your OEMs to use?

Make Data-Backed Decisions: Market Trends You Need to Know

Fri, 19 Jun 2026 00:00:00 -0400

Using sales and inventory data, Don Miller shares insights on the trends that emerged in 2020 and how we can use that information as we look ahead.

Digital Marketing For Your Dealership - Successfully Build Traffic & Sales

Wed, 17 Jun 2026 00:00:00 -0400

Does your website help grow sales for your dealership?

Technician Recruitment & Training

Mon, 15 Jun 2026 00:00:00 -0400

While there are certainly challenges in finding good, qualified large ag technicians, Van Wall has noticed a significant gap in the UTV, power sports and light construction areas for technicians.

Proper Valuation of Your Dealership

rcollins@hbkcpa.com — Fri, 12 Jun 2026 00:00:00 -0400

Join Rex Collins of HBK CPAs & Consultants as he shares the ins and outs of dealership valuations and buying or selling a dealership.