Best Practices

Why I Don’t Walk A Lot…

Wed, 03 Jun 2026 00:00:00 -0400

Last week we were cleaning out the farmhouse we are planning to move to, when I discovered an old envelope filled with photo copies of service records of Private Leeper Dobbins who served in the Civil War.

Automate Your Marketing for Better Results

Wed, 27 May 2026 00:00:00 -0400

Imagine fostering relationships with your customers with a click of the button.

Is it real, or is it Memorex?

Tue, 26 May 2026 00:00:00 -0400

Is AI "dumbing down" this generation, or are they just as ingenuitive as older generations?

How to Create an AI Policy … and Why

mdrewek@lessitermedia.com — Thu, 21 May 2026 00:00:00 -0400

An internal AI policy provides a structured framework that helps employees understand appropriate use, data security requirements, ethical considerations, and compliance obligations.

Sell More Vehicles by Paying Closer Attention to Website Customers

Wed, 20 May 2026 00:00:00 -0400

Customers today shop differently than they did even 5 years ago, with much more shopping done through dealer websites, says Fran O'Hagan, President & CEO of Pied Piper.

Operating a Dealership Debt-Free

Mon, 18 May 2026 00:00:00 -0400

Learn how a dealership is achieving their debt-free goal without limiting the growth the dealership and while preparing for the next generation of ownership.

How to Survive an OSHA Visit

Wed, 13 May 2026 00:00:00 -0400

Join Sara Hey, of Bob Clements Intl., as she walks you through 5 things you can do today to make more money in your service department.

5 Ways to Make More Money in Your Service Department

Thu, 07 May 2026 00:00:00 -0400

Join Sara Hey, of Bob Clements Intl., as she walks you through 5 things you can do today to make more money in your service department.

Smart Ways to Remodel Your Retail Store

Fri, 01 May 2026 00:00:00 -0400

Paige Wittman, co-owner of Miller Wittman Retail Design Group, will walk you through how to plan a new retail space that will boost revenues.

Managing Your Sales Team for Peak Performance

Thu, 23 Apr 2026 00:00:00 -0400

Sales management expert Ryan Dohrn will share 10 tips for overcoming differences, working together and achieving peak performance.

You Don’t Cut Your Way to Growth: How to Market Through Uncertainty

psharpe@lessitermedia.com — Tue, 21 Apr 2026 00:00:00 -0400

If you expect growth in your business, this is something you need to hear.

Elevate Your Approach to Employee Management

Fri, 17 Apr 2026 00:00:00 -0400

Jared Nielsen, chief human resources officer for Stotz Equipment, will share some of the dealership's success strategies for human resources.

I Have a Customer List. I Just Don’t Know What to Do With It.

Tue, 14 Apr 2026 00:00:00 -0400

Clean the list. Fill the gaps. Find it a home. Then use it. Your list is not the problem. Ignoring it is.

Mission Zero: Our Dealership's Safety Commitment

Sat, 11 Apr 2026 01:00:00 -0400

Erin Heimbecker will share how she is working with management and employees to carry out its "Mission: Zero" charter.

Family Values Drive Record Growth at Broadhead Equipment

ccampbell@lessitermedia.com — Fri, 10 Apr 2026 00:00:00 -0400

Mixing blood and business is a delicate balancing act. Connor Campbell catches up with the father-son duo at Broadhead Equipment to discuss growth, trust, and the impact of being named Dealership of the Year.

Earn More Profits from Parts

Mon, 06 Apr 2026 01:00:00 -0400

Parts are where the profits are and parts have always been the lifeblood of our business. It’s the biggest reason for us to be in the power equipment business.

Unlock the Power of Easter Eggs

mdrewek@lessitermedia.com — Fri, 03 Apr 2026 00:00:00 -0400

Whether it's a secret discount code, hidden website feature or gamified campaign, consider having some fun with your customers any time of year with Easter egg marketing.

Reach the Next Level of Success in Your Service Department

Sat, 28 Mar 2026 01:00:00 -0400

During this presentation, Bob will share the importance of measuring your key performance indicators for service.

The Reductive Mindset

ccampbell@lessitermedia.com — Thu, 26 Mar 2026 00:00:00 -0400

Audit existing processes and tasks to determine whether they can shift to a weekly or monthly cadence and to identify work that may no longer be worth doing.

Sustainable Profits Through Rental

Tue, 24 Mar 2026 01:00:00 -0400

Larry Kaye, CEO of Script International, shares how to avoid common pitfalls that many dealerships make when entering or expanding in the rental market.

Seats on the Bus

Sat, 21 Mar 2026 01:00:00 -0400

William Ellison Jr., a farm equipment shortline manufacturer, perfected and sold a machine that changed the history of these United States, and possibly the world, more than any other single piece of farm equipment.

Looking Like an Expert - Getting More from Your Retail Store

Fri, 20 Mar 2026 01:00:00 -0400

Paige Wittman, owner of Miller Wittman Retail Design Group, leads you through steps to create a retail experience that will build sales and enhance your reputation.

Your Parts Counter Has a Dirty Little Secret. It’s Called Fill Rate.

Fri, 20 Mar 2026 00:00:00 -0400

Stock what sells. Track what you miss. That’s how a parts department actually makes money.

Your Service Department Is About to Get Slammed. Are You Ready?

Fri, 13 Mar 2026 01:00:00 -0400

The difference between a service department that thrives in season and one that drowns in it comes down to one thing: triage.

Turning Your Website into a Virtual Location

Thu, 12 Mar 2026 01:00:00 -0400

The dealership has enhanced its website significantly to duplicate the in-store experience — turning the site into a virtual location.

Determined to Delegate

Fri, 06 Mar 2026 00:00:00 -0500

Sara Hey, vice president of operations and development at Bob Clements International, walks through deciding what to delegate.

Why Don’t My Salespeople Close More Deals?

Fri, 27 Feb 2026 00:00:00 -0500

Your salespeople aren’t closing because they’re selling equipment. They need to start solving problems.

Maturing Process

Wed, 25 Feb 2026 00:00:00 -0500

Have you ever looked, but not seen? When you make a mistake like this you have to be ready for the ribbing you get for the rest of your life.

UTVs & the Massive Missed Opportunity

Tue, 24 Feb 2026 00:00:00 -0500

Steve Shankin covers a UTV shopper's expectations and mindset when they're shopping for a vehicle — and how you can make your customers happier AND make more money at the same time.

Creating Customer Personas: The Key to Meaningful Marketing

ocox@lessitermedia.com — Sat, 21 Feb 2026 00:00:00 -0500

A deep focus on audience insight helps create content that builds trust, establishes authority, and forms lasting connections with customers.