Best Practices

Know Your Audience: The Key to Better Marketing

lwoolf@lesspub.com — Mon, 07 Sep 2026 07:00:00 -0400

The best marketing strategy starts with a simple question: Who are you trying to reach?

Social Media and the Consumer Journey

lwoolf@lesspub.com — Fri, 04 Sep 2026 07:00:00 -0400

By using social media to provide the right content at each stage, brands can not only attract new consumers but also build lasting relationships that encourage loyalty, engagement, and advocacy. The following shows the steps of brand productivity and how it can benefit your businesses overall consumer journey.

Grasshopper’s Stan Guyer Recounts a History of Manufacturing & Family Business

Thu, 27 Aug 2026 00:00:00 -0400

Stan Guyer, president of Grasshopper Mowers, gave some insight on his history with the company and what makes the it unique in the industry.

Redefining the Rural Lifestyle Dealership Through the Can-Am Expansion

jupchurch@lesspub.com — Wed, 26 Aug 2026 00:00:00 -0400

Traditional farm equipment dealer is broadening its sales horizons through its Can-Am powersports integration

From Garage Repairs to Regional Growth: How M&H Equipment Built Its Business

jupchurch@lesspub.com — Wed, 26 Aug 2026 00:00:00 -0400

Today, M&H Equipment serves a diverse customer base across the Northeast. The dealership has become a trusted partner for a various range of clientele.

Checking the 'J.R. Box'

Wed, 26 Aug 2026 00:00:00 -0400

Decades ago, the TV show Dallas left a cliff-hanger season ending episode causing all to speculate as to what happened to J.R. Ewing. Growing up, I knew my own J.R.: a friend and influencer named James Ronald Latimer.

Is Your Marketing Giving People a Reason to Act Now?

ocox@lessitermedia.com — Mon, 17 Aug 2026 00:00:00 -0400

Here are several ways marketers can incorporate urgency into their campaigns without sacrificing trust or credibility.

Reflections on a Week of Collaboration & Learning in Springfield, Ill.

Fri, 14 Aug 2026 08:00:00 -0400

Springfield has its share of attractions to visit, but it wasn’t tourism that attracted so many people to Springfield for the week. Rather, it was to meet with their like-minded peers who share a common goal of seeking a better way for their businesses and industry.

Dealer Business Trends & Outlook Review

Fri, 14 Aug 2026 00:00:00 -0400

A presentation from Ben Thorpe, dissecting the findings of the 2024 Dealer Business Outlook & Trends.

Measuring Inventory Breadth

Wed, 12 Aug 2026 16:56:10 -0400

Inventory breadth is a gauge of inventory health and a leading indicator of your Fill Rate. We measure Inventory Breadth before the customer needs the part, we measure Fill Rate after they buy the part.

Finding Your Best Team Members on the Field... and in the Dealership

Wed, 12 Aug 2026 00:00:00 -0400

Tim Brannon recalls some stories from his softball playing years, and the impressive players he had on his team — both on the field and in the dealership.

Rural Lifestyle Equipment Dealer Panel — 2024 Outlook

Mon, 10 Aug 2026 00:00:00 -0400

Dealer executives Michael Gillum (Gillum’s Service & Repair, Ashland, Ky.), Doug Vahrenberg (Vahrenberg Implement, Higginsville, Mo.) and Mac Payne (Berry Companies, Little Elm, Texas) have a “state of the industry” discussion for the year ahead.

The Art of Valuing and Selling Your Dealership in Uncertain Times

Fri, 07 Aug 2026 00:00:00 -0400

The Most Valuable Marketing Asset You Already Own

duganWGED@gmail.com — Wed, 05 Aug 2026 00:00:00 -0400

Many organizations underestimate its value because it doesn’t appear on a balance sheet.

Turbocharging Your Personal & Professional Development

tony@therivercoach.org — Wed, 05 Aug 2026 00:00:00 -0400

Learn how to lead a good career, spot high potential talent in your organization, ensure you stay on track, and many other insights to help you and your organization.

Are We on the Edge of a New Wave in Farm Machinery?

Mon, 03 Aug 2026 00:00:00 -0400

With the gatherings of the Farm Equipment Dealership Minds Summit and the National Strip-Tillage Conference a few days away, recent conversations caused me to pause and think about another paradigm shift in basic agricultural methodology that we, quite possibly, could be witnessing.

Cashflow Management

Fri, 31 Jul 2026 00:00:00 -0400

Taking a page out of the best-selling book, “Profit First” Bob Clements shares how the dealerships he and his team consult with take a different approach by using the “Profit First” formula...

Creating Technicians from Scratch with a Career Academy

Wed, 29 Jul 2026 00:00:00 -0400

Everyone is looking for more technicians, and that’s nothing new. Almost 85% of dealers in the most recent Farm Equipment Dealer Business Outlook & Trends survey said they want to add technicians in 2023.

Dealership YouTube Best Practices

Mon, 27 Jul 2026 00:00:00 -0400

Chris Huckabone details how he lets his customers in on the ins and outs of his dealership and what equipment he has to sell.

Improving Inventory Accuracy – Physical Inventory vs Cycle Counting

Fri, 24 Jul 2026 00:00:00 -0400

During his corporate journey, Dean Devore noticed the lack of OEM focus on the professional development of Parts Employees at their authorized dealers. In 2015, he left corporate America and founded Parts Academy to train and certify Parts Professionals working for equipment dealers.

Percy: The Parts Selling Partsoid

Wed, 22 Jul 2026 00:00:00 -0400

A 24-7, 52 weeks of the year, no vacation or sick days, robotic parts manager. Doesn't that sound great?

Journey From 1 to 3 Stores What I Learned

Wed, 22 Jul 2026 00:00:00 -0400

Jeremy Gantt, president of Louisiana Kubota dealership Bayou Kubota, will walk attendees through his journey from being a single-store dealer in 2019 (then called Ruston Tractor) to now operating 3 stores as Bayou Kubota.

Parts 101

Mon, 20 Jul 2026 00:00:00 -0400

Sara Hey, VP of Sales Development at Bob Clements International details what she states is "Parts 101".

Selling & Servicing Electric Equipment

Wed, 15 Jul 2026 00:00:00 -0400

Chris Mundy, managing partner at single-store Solectrac dealer Columbiana Tractor, shares his journey to becoming a Solectrac dealer.

UAPs & UFOs: Tales from the Bayou

Mon, 13 Jul 2026 12:52:46 -0400

Just in case you missed it, the government just had a huge document dump about UAPs: Unidentified Aerial Phenomenon.

The Secrets to Service Productivity & Efficiency How to Unlock Your Dealership's True Potential

Mon, 13 Jul 2026 00:00:00 -0400

Discover the secrets to year-round dealership profitability! In this presentation, you’ll learn how to set the perfect technician labor rates, manage your inventory like a pro, and the best automation processes to implement in your service department.

New Holland Rochester Finds Solution to Void Left by Agri-Sync

Wed, 08 Jul 2026 00:00:00 -0400

How dealers can use the customer service software program Gorgias to connect communication channels.

John Deere: The Industry Leader?

Mon, 06 Jul 2026 00:00:00 -0400

Tim Brannon tried to figure out the rationality of Deere's recent actions when it struck him: "this ain't your dad's old Deere."

Diversity & Inclusion: 3 Benefits and Takeaways for Your Dealership

Fri, 03 Jul 2026 00:00:00 -0400

Research shows diverse and inclusive businesses versus their counterparts are: Delivering higher sales & revenue growth, Experiencing more business innovation and capturing new markets, and Outperforming their rivals in customer service

Decluttering the Customer Experience with Texting

Wed, 01 Jul 2026 00:00:00 -0400

Proven strategies to wow your customers and clear out logjams using the fastest growing business communication channel: text messaging.