Dealership Marketing

Digital Marketing For Your Dealership - Successfully Build Traffic & Sales

Wed, 17 Jun 2026 00:00:00 -0400

Does your website help grow sales for your dealership?

Your Key to Impactful Marketing

lweigel@lessitermedia.com — Wed, 17 Jun 2026 00:00:00 -0400

The old saying "you don't know what you don't know" has never been truer. But by simply asking the question and showing that you care, you'll be surprised by what you might learn in the process.

How to Repurpose Campaigns & Creatives Using the 80/20 Principle

mdrewek@lessitermedia.com — Tue, 09 Jun 2026 00:00:00 -0400

The 80/20 Content Rule suggests that 80% of your results come from 20% of your efforts. For marketers, this becomes a practical framework for deciding what content to create, where to distribute it, and how to allocate time and budget.

Help! Where do I start in Parts?

Fri, 05 Jun 2026 00:00:00 -0400

Are you ready to turn your Parts Department into a major profit center, but don’t know where to start?

Automate Your Marketing for Better Results

Wed, 27 May 2026 00:00:00 -0400

Imagine fostering relationships with your customers with a click of the button.

Sell More Vehicles by Paying Closer Attention to Website Customers

Wed, 20 May 2026 00:00:00 -0400

Customers today shop differently than they did even 5 years ago, with much more shopping done through dealer websites, says Fran O'Hagan, President & CEO of Pied Piper.

5 Ways to Make More Money in Your Service Department

Thu, 07 May 2026 00:00:00 -0400

Join Sara Hey, of Bob Clements Intl., as she walks you through 5 things you can do today to make more money in your service department.

Smart Ways to Remodel Your Retail Store

Fri, 01 May 2026 00:00:00 -0400

Paige Wittman, co-owner of Miller Wittman Retail Design Group, will walk you through how to plan a new retail space that will boost revenues.

Managing Your Sales Team for Peak Performance

Thu, 23 Apr 2026 00:00:00 -0400

Sales management expert Ryan Dohrn will share 10 tips for overcoming differences, working together and achieving peak performance.

Elevate Your Approach to Employee Management

Fri, 17 Apr 2026 00:00:00 -0400

Jared Nielsen, chief human resources officer for Stotz Equipment, will share some of the dealership's success strategies for human resources.

What Can You Learn from the Restaurant Business?

mlessiter@lessitermedia.com — Mon, 13 Apr 2026 00:00:00 -0400

Most don’t know their own numbers, I find. Our business is largely supported by advertising and sponsorships, but I’m shocked that some companies have no idea what each new (and eager) dealer means to their enterprise.

Mission Zero: Our Dealership's Safety Commitment

Sat, 11 Apr 2026 01:00:00 -0400

Erin Heimbecker will share how she is working with management and employees to carry out its "Mission: Zero" charter.

Family Values Drive Record Growth at Broadhead Equipment

ccampbell@lessitermedia.com — Fri, 10 Apr 2026 00:00:00 -0400

Mixing blood and business is a delicate balancing act. Connor Campbell catches up with the father-son duo at Broadhead Equipment to discuss growth, trust, and the impact of being named Dealership of the Year.

Earn More Profits from Parts

Mon, 06 Apr 2026 01:00:00 -0400

Parts are where the profits are and parts have always been the lifeblood of our business. It’s the biggest reason for us to be in the power equipment business.

Reach the Next Level of Success in Your Service Department

Sat, 28 Mar 2026 01:00:00 -0400

During this presentation, Bob will share the importance of measuring your key performance indicators for service.

Sustainable Profits Through Rental

Tue, 24 Mar 2026 01:00:00 -0400

Larry Kaye, CEO of Script International, shares how to avoid common pitfalls that many dealerships make when entering or expanding in the rental market.

Looking Like an Expert - Getting More from Your Retail Store

Fri, 20 Mar 2026 01:00:00 -0400

Paige Wittman, owner of Miller Wittman Retail Design Group, leads you through steps to create a retail experience that will build sales and enhance your reputation.

Turning Your Website into a Virtual Location

Thu, 12 Mar 2026 01:00:00 -0400

The dealership has enhanced its website significantly to duplicate the in-store experience — turning the site into a virtual location.

Determined to Delegate

Fri, 06 Mar 2026 00:00:00 -0500

Sara Hey, vice president of operations and development at Bob Clements International, walks through deciding what to delegate.

Practical Tech Series, Part 1: 'Gigging Out' Your Parts Delivery

mlessiter@lessitermedia.com — Thu, 26 Feb 2026 00:00:00 -0500

A new Uber-type of ‘gig’ economy service offers same-day mobile parts delivery, including large & bulky parts.

UTVs & the Massive Missed Opportunity

Tue, 24 Feb 2026 00:00:00 -0500

Steve Shankin covers a UTV shopper's expectations and mindset when they're shopping for a vehicle — and how you can make your customers happier AND make more money at the same time.

Creating Customer Personas: The Key to Meaningful Marketing

ocox@lessitermedia.com — Sat, 21 Feb 2026 00:00:00 -0500

A deep focus on audience insight helps create content that builds trust, establishes authority, and forms lasting connections with customers.

The Fastest Way to Develop Relationships With New Customers

Thu, 19 Feb 2026 00:00:00 -0500

Mike Wiles shares the many benefits of video, along with the realities of what you need to do to be successful at adding this marketing element.

6 Lessons From the Field

Mon, 09 Feb 2026 00:00:00 -0500

International sales advisor Ryan Dohrn shares six ideas to grow your dealership revenue in the next 90 days.

Get Results by Integrating Blogs Emails and Websites

Fri, 16 Jan 2026 00:00:00 -0500

In this Dealer Success Academy session replay, Bruce Novak shares what makes up a successful blog, email campaign and website — and how all these elements support the dealership's goals.

So You Have the Leads…Now What?

dlessiter@lessitermedia.com — Wed, 24 Dec 2025 00:00:00 -0500

A large part of sales and growing your business is identifying your target market. Obtaining leads can be the first step in finding new clients, but it can’t be the only step.

Rental Offers Revenue Opportunities for Farm Equipment Dealers

Thu, 23 Oct 2025 00:00:00 -0400

Rental equipment has always been a part of the farm equipment industry, but the current business and economic climate makes it especially prudent today.

Menu Pricing Streamlines the Sales Process

kschmidt@lessitermedia.com — Sat, 11 Oct 2025 00:00:00 -0400

Mazergroup has implemented menu pricing for a number of product categories, such as compact tractors, ride-on mowers, zero-turn mowers and some hay tools — Simplifying the process.

‘Judge Me on My Losers’

mlessiter@lessitermedia.com — Tue, 30 Sep 2025 00:00:00 -0400

Lessiter Media President Mike Lessiter revisits the ‘one thing’ maxim & challenges his audience to gauge success or failure on the type of business you were born to serve.

Can the Power of Deals Impact Brand Loyalty?

ccampbell@lessitermedia.com — Mon, 29 Sep 2025 00:00:00 -0400

Nowadays, the loyalty to one brand has faltered, to which comes an observation on the new age of homeowners and rural lifestylers — good deals on reputable brands may outweigh the color of the equipment.