Dealership Marketing

Is Your Marketing Giving People a Reason to Act Now?

ocox@lessitermedia.com — Fri, 18 Sep 2026 07:00:00 -0400

During our company-wide Lunch ‘n Learn on June 16, teams discussed how timeliness in communication and action can lead to faster sales cycles, earlier commitments, stronger business relationships and, ultimately, better results for our audiences and customers.

How AI Images Can Cheapen Your Brand

Thu, 17 Sep 2026 07:00:00 -0400

As a society that is becoming more and more used to AI in our daily lives, the hallmarks of an AI generated image become both more obvious and more ignored as time goes on.

The Front Lines of Your Marketing Strategy

lweigel@lessitermedia.com — Wed, 16 Sep 2026 07:00:00 -0400

Whether it’s a phone call, an email, an exchange on social media or an in-person conversation, a well-handled customer service experience can be the simple difference between a return customer that speaks highly of you and recommends your business to others … or a negative review that can quickly spread like wildfire.

Know Your Audience: The Key to Better Marketing

lwoolf@lesspub.com — Mon, 07 Sep 2026 07:00:00 -0400

The best marketing strategy starts with a simple question: Who are you trying to reach?

Social Media and the Consumer Journey

lwoolf@lesspub.com — Fri, 04 Sep 2026 07:00:00 -0400

By using social media to provide the right content at each stage, brands can not only attract new consumers but also build lasting relationships that encourage loyalty, engagement, and advocacy. The following shows the steps of brand productivity and how it can benefit your businesses overall consumer journey.

Is Your Marketing Giving People a Reason to Act Now?

ocox@lessitermedia.com — Mon, 17 Aug 2026 00:00:00 -0400

Here are several ways marketers can incorporate urgency into their campaigns without sacrificing trust or credibility.

The Most Valuable Marketing Asset You Already Own

duganWGED@gmail.com — Wed, 05 Aug 2026 00:00:00 -0400

Many organizations underestimate its value because it doesn’t appear on a balance sheet.

Parts 101

Mon, 20 Jul 2026 00:00:00 -0400

Sara Hey, VP of Sales Development at Bob Clements International details what she states is "Parts 101".

Digital Marketing For Your Dealership - Successfully Build Traffic & Sales

Wed, 17 Jun 2026 00:00:00 -0400

Does your website help grow sales for your dealership?

Your Key to Impactful Marketing

lweigel@lessitermedia.com — Wed, 17 Jun 2026 00:00:00 -0400

The old saying "you don't know what you don't know" has never been truer. But by simply asking the question and showing that you care, you'll be surprised by what you might learn in the process.

How to Repurpose Campaigns & Creatives Using the 80/20 Principle

mdrewek@lessitermedia.com — Tue, 09 Jun 2026 00:00:00 -0400

The 80/20 Content Rule suggests that 80% of your results come from 20% of your efforts. For marketers, this becomes a practical framework for deciding what content to create, where to distribute it, and how to allocate time and budget.

Help! Where do I start in Parts?

Fri, 05 Jun 2026 00:00:00 -0400

Are you ready to turn your Parts Department into a major profit center, but don’t know where to start?

Automate Your Marketing for Better Results

Wed, 27 May 2026 00:00:00 -0400

Imagine fostering relationships with your customers with a click of the button.

Sell More Vehicles by Paying Closer Attention to Website Customers

Wed, 20 May 2026 00:00:00 -0400

Customers today shop differently than they did even 5 years ago, with much more shopping done through dealer websites, says Fran O'Hagan, President & CEO of Pied Piper.

5 Ways to Make More Money in Your Service Department

Thu, 07 May 2026 00:00:00 -0400

Join Sara Hey, of Bob Clements Intl., as she walks you through 5 things you can do today to make more money in your service department.

Smart Ways to Remodel Your Retail Store

Fri, 01 May 2026 00:00:00 -0400

Paige Wittman, co-owner of Miller Wittman Retail Design Group, will walk you through how to plan a new retail space that will boost revenues.

Managing Your Sales Team for Peak Performance

Thu, 23 Apr 2026 00:00:00 -0400

Sales management expert Ryan Dohrn will share 10 tips for overcoming differences, working together and achieving peak performance.

Elevate Your Approach to Employee Management

Fri, 17 Apr 2026 00:00:00 -0400

Jared Nielsen, chief human resources officer for Stotz Equipment, will share some of the dealership's success strategies for human resources.

What Can You Learn from the Restaurant Business?

mlessiter@lessitermedia.com — Mon, 13 Apr 2026 00:00:00 -0400

Most don’t know their own numbers, I find. Our business is largely supported by advertising and sponsorships, but I’m shocked that some companies have no idea what each new (and eager) dealer means to their enterprise.

Mission Zero: Our Dealership's Safety Commitment

Sat, 11 Apr 2026 01:00:00 -0400

Erin Heimbecker will share how she is working with management and employees to carry out its "Mission: Zero" charter.

Family Values Drive Record Growth at Broadhead Equipment

ccampbell@lessitermedia.com — Fri, 10 Apr 2026 00:00:00 -0400

Mixing blood and business is a delicate balancing act. Connor Campbell catches up with the father-son duo at Broadhead Equipment to discuss growth, trust, and the impact of being named Dealership of the Year.

Earn More Profits from Parts

Mon, 06 Apr 2026 01:00:00 -0400

Parts are where the profits are and parts have always been the lifeblood of our business. It’s the biggest reason for us to be in the power equipment business.

Reach the Next Level of Success in Your Service Department

Sat, 28 Mar 2026 01:00:00 -0400

During this presentation, Bob will share the importance of measuring your key performance indicators for service.

Sustainable Profits Through Rental

Tue, 24 Mar 2026 01:00:00 -0400

Larry Kaye, CEO of Script International, shares how to avoid common pitfalls that many dealerships make when entering or expanding in the rental market.

Looking Like an Expert - Getting More from Your Retail Store

Fri, 20 Mar 2026 01:00:00 -0400

Paige Wittman, owner of Miller Wittman Retail Design Group, leads you through steps to create a retail experience that will build sales and enhance your reputation.

Turning Your Website into a Virtual Location

Thu, 12 Mar 2026 01:00:00 -0400

The dealership has enhanced its website significantly to duplicate the in-store experience — turning the site into a virtual location.

Determined to Delegate

Fri, 06 Mar 2026 00:00:00 -0500

Sara Hey, vice president of operations and development at Bob Clements International, walks through deciding what to delegate.

Practical Tech Series, Part 1: 'Gigging Out' Your Parts Delivery

mlessiter@lessitermedia.com — Thu, 26 Feb 2026 00:00:00 -0500

A new Uber-type of ‘gig’ economy service offers same-day mobile parts delivery, including large & bulky parts.

UTVs & the Massive Missed Opportunity

Tue, 24 Feb 2026 00:00:00 -0500

Steve Shankin covers a UTV shopper's expectations and mindset when they're shopping for a vehicle — and how you can make your customers happier AND make more money at the same time.

Creating Customer Personas: The Key to Meaningful Marketing

ocox@lessitermedia.com — Sat, 21 Feb 2026 00:00:00 -0500

A deep focus on audience insight helps create content that builds trust, establishes authority, and forms lasting connections with customers.