eBrief Features

eBrief is the bi-weekly email newsletter of Rural Lifestyle Dealer. Exclusive stories give you ideas to grow your operation. And each issue features a product and the sales benefit to your bottom line. Get it in your inbox!


A 'Deep Down' Look at Rural Lifestyle Dealer's 2018 Dealer Business Trends & Outlook Report [Webinar]

Rural Lifestyle Dealer's Managing Editor, Lynn Woolf, shares a "deep down" look at the rural market in this interactive webinar. She presents trends from the extensive 2018 Dealer Business Trends & Outlook Report, based on forecasts from dealers across North America. [To view any of our webinar replays, you must be logged in with a free user account.]
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Degagne Equipment Remains Strong as Single-Store John Deere Dealership

Scott Mcleod, owner of Degagne Equipment, Emo, Ontario, is the winner of the $100 gift card for participating in the <em>RLD</em> Business Trends & Outlook survey.
Scott Mcleod is the third generation owner of Degagne Equipment, a single-store John Deere dealership based in Emo, Ontario, just across the Rainy River from International Falls, Minn. Mcleod participated in RLD&’s 2018 Dealer Business Trends & Outlook survey and was the lucky random winner of the $100 gift card.
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Cub Cadet Previews its First Electric Lawn Tractor at National Dealer Convention

The lawn tractor will have limited test market availability in 2018 with commercial availability in 2019. Cub Cadet’s new exclusive “FastAttach” blade system was also introduced and a robotic mower is upcoming.
Cub Cadet gave dealers a preview of its newest innovations, including two new lithium-ion powered electric riding mowers, a no-tool “FastAttach blade system” and a robotic mower at its 2018 national dealer convention, held recently in Nashville, Tenn.
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Industry Perspectives

Q&A with Wells Fargo’s Mike Horak

Mike Horak is president of Wells Fargo Commercial Distribution Finance’s outdoor products group and he shares his perspective on the state of the industry and how independent dealers can win over mass retailers.
Rural Lifestyle Dealer recently talked with Mike Horak, head of Wells Fargo Commercial Distribution Finance's outdoor products group, about the state of the industry and advantages that dealers shouldn’t overlook when competing with mass retailers.
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Retail Rules: No Taped Signs

<em>Rural Lifestyle Dealer</em> kicks off its “Retail Rules” series with Jennifer Robison of Robison Retail Results.
Rural Lifestyle Dealer kicks off its “Retail Rules” series with Jennifer Robison of Robison Retail Results.
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