Events Coverage

Comprehensive coverage of industry and manufacturer events, including exclusive videos.

ARTICLES

[Video] Hiring a Marketing Specialist

Lee Parish of Parish Tractor, Poplarville, Miss., comments about the benefits of hiring a marketing specialist to lead the dealership’s digital marketing campaigns.
Rural Lifestyle Dealer talked with Lee Parish of Parish Tractor, Poplarville, Miss., at the recent Dealership Minds Summit, a Farm Equipment magazine event. Farm Equipment is a sister publication to Rural Lifestyle Dealer. Parish says marketing should “follow the path of least resistance” in terms of making it easy for customers to purchase. Parish hired a marketing specialist to lead their digital marketing efforts and it’s been a very successful move for the dealership.
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[Video] Working with an Outside Marketing Firm

Jim Mielke of Caroline, Equipment, Marion, Wis., shares how the dealership’s marketing committee works with an outside firm for digital marketing support.
Rural Lifestyle Dealer talked with Jim Mielke of Caroline Implement, Marion, Wis., at the recent Dealership Minds Summit, a Farm Equipment magazine event. Farm Equipment is a sister publication to Rural Lifestyle Dealer. Mielke shares how the dealership’s marketing committee works with an outside firm for digital marketing support. He also talks about the benefit of networking with other dealers at the Summit.
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[Video] Get Results with Low-Cost Digital Marketing Tactics

Doug Vahrenberg of Vahrenberg Implement, Higginsville, Mo., says he is achieving solid results from doing his own digital marketing, spending as little as $50 a month.
Rural Lifestyle Dealer talked with Doug Vahrenberg of Vahrenberg Implement, Higginsville, Mo., at the recent Dealership Minds Summit, a Farm Equipment magazine event. Farm Equipment is a sister publication to Rural Lifestyle Dealer. Vahrenberg says he is achieving solid results from doing his own digital marketing, spending as little as $50 a month. He also believes traditional marketing tactics should still be part of a dealership’s overall marketing program.
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[Video] Ballweg Implement: Finding Employees

Rural Lifestyle Dealer caught up with Brittany Page from Ballweg Implement at the 2018 Dealership Minds Summit, hosted by Farm Equipment magazine. She comments on her own beginnings at the dealership, finding employees and marketing strategies. Ballweg Implement has locations in Waupun and Beaver Dam, Wis.
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[Video] Wickham Tractor: Integrating External & Internal Marketing

Taylor Albaugh is marketing director with Wickham Tractor, which has 5 locations and is based in Fort Morgan, Colo.. Rural Lifestyle Dealer caught up with Albaugh at the 2018 Dealership Minds Summit sponsored by Farm Equipment magazine. Albaugh comments on several marketing initiatives she is undertaking, including integrating internal and external marketing efforts.
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