Events Coverage

Comprehensive coverage of industry and manufacturer events, including exclusive videos.

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GIE+EXPO High-Performance Dealer Workshops Feature Sessions on Software, post-COVID Advice

Education by Bob Clements International Included with Trade Show Registration
Dealer registration for GIE+EXPO includes admission to 10 High-Performance Dealer Workshops. Dealers looking to pick up real-world tips on timely topics can attend workshops led by Bob Clements International, as well as experts from the Equipment Dealers Assn. and United Equipment Dealers Assn., during the annual trade show, set for Oct. 21-23.
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[Video] Hiring a Marketing Specialist

Lee Parish of Parish Tractor, Poplarville, Miss., comments about the benefits of hiring a marketing specialist to lead the dealership’s digital marketing campaigns.
Rural Lifestyle Dealer talked with Lee Parish of Parish Tractor, Poplarville, Miss., at the recent Dealership Minds Summit, a Farm Equipment magazine event. Farm Equipment is a sister publication to Rural Lifestyle Dealer. Parish says marketing should “follow the path of least resistance” in terms of making it easy for customers to purchase. Parish hired a marketing specialist to lead their digital marketing efforts and it’s been a very successful move for the dealership.
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