Dealer Success Academy Speakers


Cleo Franklin

Founder and CEO, Franklin Leadership Foundation & Franklin Strategic Solutions

Diversity & Inclusion: 3 Benefits and Takeaways for Your Dealership

A diverse and inclusive workplace is one that makes everyone, regardless of who they are or what they do for the business, feel equally involved in and supported in all areas of the workplace. Research shows diverse and inclusive businesses versus their counterparts are: 

Hear from Cleo Franklin, author, entrepreneur, and retired agriculture industry executive to learn more about the benefits and results of Diversity and Inclusion (D&I) and how it can improve your dealership’s expansion into new markets, attract new customers, and grow your business.



Tim Berman

Innovation Manager, Constellation

Decluttering the Customer Experience with Texting

Proven strategies to wow your customers and clear out logjams using the fastest growing business communication channel: text messaging.

In this session, Tim Berman shares how dealers can used text messaging to improve customer service across the dealership — sales, service and parts.



Debra Fredrickson

Scott Waggoner

Lead Recruiting Specialist, Van Wall Equipment

Technician Recruitment & Training

Recognizing that there’s a desire from many young people to stay near home rather than relocate, particularly around its stores in the Omaha, Neb., and Des Moines, Iowa, areas, Van Wall Equipment is launching a new technician training curriculum in conjunction with Des Moines Area Community College. While there are certainly challenges in finding good, qualified large ag technicians, Van Wall has noticed a significant gap in the UTV, power sports and light construction areas for technicians. The program will be split between Des Moines Area Community College’s campus and Van Wall’s training center on the Farm Progress grounds in Des Moines.


Fran O'Hagan

Greg Martinelli

Sales Training and Coaching Consultant, Ag Sales Professionals

Growing Sales During Inventory Unknowns

Most dealers would consider the last two years to be a customer service nightmare of keeping shelves stocked and customers in products. Join Greg as he takes a different approach to selling through difficult times. He explains why now is the time to be selling aggressively. Topics covered will include: how to start with the right mindset, how to develop the courage to sell, how to hold crucial conversations and finally, why it is such a gold mine of opportunity right now. If you dread that difficult conversation when a customer is looking for a product you don’t have, then don’t miss this opportunity to gain a different view of Selling when there’s nothing to sell.



Jesse Straeter

CEO, New Holland Rochester

New Holland Rochester Finds Solution to Void Left by Agri-Sync

New Holland Rochester CEO Jesse Straeter walks through how dealers can use Gorgias, a customer service software program that connects all your communication channels ‚ phone, live chat, email, text and more.


Electric & Battery Powered Panel

4 product experts share their insights into how the electric & battery powered equipment market has grown in recent years and what dealers can expect in the future, including what it will mean for their business.



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